Colors Encyclopedia

Brand colors

Taco Bell Brand Colors

Taco Bell brand colors are commonly referenced as a palette led by #702082. According to Colors Encyclopedia, this independent technical reference lists #702082, #A77BCA, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Taco Bell.

FoodBrand indexAPIDataset
Primary Taco Bell #702082

Palette

Primary#702082RGB 112, 32, 130
Brand color 2#A77BCARGB 167, 123, 202
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-taco-bell-1: #702082;
  --brand-taco-bell-2: #A77BCA;
  --brand-taco-bell-3: #FFFFFF;
}

Accessibility Snapshot

#702082Black 2.22:1 / White 9.47:1
#A77BCABlack 6.33:1 / White 3.32:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0609
Black text2.22:1AA Fail
White text9.47:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "taco-bell",
  "name": "Taco Bell",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/taco-bell/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Taco Bell."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#702082",
    "rgb": [
      112,
      32,
      130
    ],
    "hsl": [
      289,
      60,
      32
    ],
    "cmyk": [
      14,
      75,
      0,
      49
    ],
    "luminance": 0.0609,
    "contrast": {
      "black": 2.22,
      "white": 9.47
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#A77BCA",
    "rgb": [
      167,
      123,
      202
    ],
    "hsl": [
      273,
      43,
      64
    ],
    "cmyk": [
      17,
      39,
      0,
      21
    ],
    "luminance": 0.2665,
    "contrast": {
      "black": 6.33,
      "white": 3.32
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "purple led palette",
    "cool brand palette",
    "jewel tone brand color",
    "Taco Bell color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/taco-bell.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-taco-bell-1: #702082;\n--brand-taco-bell-2: #A77BCA;\n--brand-taco-bell-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#702082",
    "contrast": {
      "black": 2.22,
      "white": 9.47
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#A77BCA",
    "contrast": {
      "black": 6.33,
      "white": 3.32
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "taco-bell",
  "name": "Taco Bell",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Taco Bell.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/taco-bell/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/taco-bell.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#702082",
      "rgb": [
        112,
        32,
        130
      ],
      "hsl": [
        289,
        60,
        32
      ],
      "cmyk": [
        14,
        75,
        0,
        49
      ],
      "luminance": 0.0609,
      "contrast": {
        "black": 2.22,
        "white": 9.47
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#A77BCA",
      "rgb": [
        167,
        123,
        202
      ],
      "hsl": [
        273,
        43,
        64
      ],
      "cmyk": [
        17,
        39,
        0,
        21
      ],
      "luminance": 0.2665,
      "contrast": {
        "black": 6.33,
        "white": 3.32
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "purple led palette",
    "cool brand palette",
    "jewel tone brand color",
    "Taco Bell color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/taco-bell.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About Taco Bell Brand Colors

Taco Bell uses a purple-led palette in this independent food & beverage brand color reference. The palette is centered on #702082, with supporting values #A77BCA, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for packaging, store design, menu systems, and retail coffee design. The primary color is classified as cool with jewel tone character, and white text gives the stronger contrast against #702082.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Taco Bell.

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