Colors Encyclopedia

Brand colors

Taco Bell Brand Colors

Taco Bell palette: #702082, #A77BCA, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Taco Bell.

FoodBrand indexAPIDataset
Commonly referenced palette Taco Bell
#702082#A77BCA#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#702082RGB 112, 32, 130
Palette color 2#A77BCARGB 167, 123, 202
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-taco-bell-1: #702082;
  --brand-taco-bell-2: #A77BCA;
  --brand-taco-bell-3: #FFFFFF;
}

Accessibility Snapshot

#702082Black 2.22:1 / White 9.47:1
#A77BCABlack 6.33:1 / White 3.32:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Taco Bell Brand Colors

Taco Bell introduced its first major logo refresh in more than twenty years with the opening of its Las Vegas flagship in 2016. The company called the change an 'evolution, not revolution': the bell framework remained recognizable, but a simpler construction allowed color, patterns, and textures to vary across restaurants and campaigns. That flexibility mirrored a move away from one standardized restaurant format.

Purple, lavender, and white can form a flexible base, but the system's real strength lies in separating a stable silhouette from changeable surfaces. For independent interface work, purple can identify primary actions while lavender supports states and backgrounds, provided every pair is contrast-tested. The bell mark, restaurant trade dress, menu imagery, and franchise assets remain protected and cannot be recreated from the palette.

This unaffiliated reference does not reproduce Taco Bell artwork, represent a franchise, imply endorsement, or authorize restaurant, packaging, or trademark use.

Downloadable brand colors infographic

Taco Bell Brand Colors Infographic

Save an independent infographic of the commonly referenced Taco Bell HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Taco Bell brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Taco Bell brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Taco Bell.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0609
Black text2.22:1AA Fail
White text9.47:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "taco-bell",
  "name": "Taco Bell",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/taco-bell/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Taco Bell."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#702082",
    "rgb": [
      112,
      32,
      130
    ],
    "hsl": [
      289,
      60,
      32
    ],
    "cmyk": [
      14,
      75,
      0,
      49
    ],
    "luminance": 0.0609,
    "contrast": {
      "black": 2.22,
      "white": 9.47
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#A77BCA",
    "rgb": [
      167,
      123,
      202
    ],
    "hsl": [
      273,
      43,
      64
    ],
    "cmyk": [
      17,
      39,
      0,
      21
    ],
    "luminance": 0.2665,
    "contrast": {
      "black": 6.33,
      "white": 3.32
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "purple brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "balanced brand color",
    "light brand color",
    "Taco Bell color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/taco-bell.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-taco-bell-1: #702082;\n--brand-taco-bell-2: #A77BCA;\n--brand-taco-bell-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#702082",
    "contrast": {
      "black": 2.22,
      "white": 9.47
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#A77BCA",
    "contrast": {
      "black": 6.33,
      "white": 3.32
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "taco-bell",
  "name": "Taco Bell",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Taco Bell.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/taco-bell/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/taco-bell.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#702082",
      "rgb": [
        112,
        32,
        130
      ],
      "hsl": [
        289,
        60,
        32
      ],
      "cmyk": [
        14,
        75,
        0,
        49
      ],
      "luminance": 0.0609,
      "contrast": {
        "black": 2.22,
        "white": 9.47
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#A77BCA",
      "rgb": [
        167,
        123,
        202
      ],
      "hsl": [
        273,
        43,
        64
      ],
      "cmyk": [
        17,
        39,
        0,
        21
      ],
      "luminance": 0.2665,
      "contrast": {
        "black": 6.33,
        "white": 3.32
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "purple brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "balanced brand color",
    "light brand color",
    "Taco Bell color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/taco-bell.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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