Colors Encyclopedia

Brand colors

Burger King Brand Colors

Burger King palette: #D62300, #FF8732, #F5EBDC, #502314. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Burger King.

FoodBrand indexAPIDataset
Commonly referenced palette Burger King
#D62300#FF8732#F5EBDC#502314
Listed without an implied color hierarchy

Palette

Palette color 1#D62300RGB 214, 35, 0
Palette color 2#FF8732RGB 255, 135, 50
Palette color 3#F5EBDCRGB 245, 235, 220
Palette color 4#502314RGB 80, 35, 20

CSS Tokens

:root {
  --brand-burger-king-1: #D62300;
  --brand-burger-king-2: #FF8732;
  --brand-burger-king-3: #F5EBDC;
  --brand-burger-king-4: #502314;
}

Accessibility Snapshot

#D62300Black 4.1:1 / White 5.12:1
#FF8732Black 8.76:1 / White 2.4:1
#F5EBDCBlack 17.8:1 / White 1.18:1
#502314Black 1.59:1 / White 13.19:1

Brand palette context · Editorially reviewed

About Burger King Brand Colors

Burger King’s first global visual-identity update in twenty years was conceived as a unified system rather than a logo swap. Restaurant Brands International describes work spanning the logo, colors, uniforms, restaurant design, digital platforms, and packaging; later campaigns extended that continuity by reinterpreting the long-running “Have It Your Way” positioning.

The warm red, orange, cream, and brown references evoke flame, toasted food, paper, and restaurant materials, but the full identity depends on how those roles work together across touchpoints. Because current media assets have explicit editorial-use conditions, independent designers should treat this page as analysis and obtain supplied files and permission for any actual Burger King communication.

This unaffiliated page does not provide Burger King logos or fonts, authorize commercial or media use, represent a franchise, or imply endorsement.

Downloadable brand colors infographic

Burger King Brand Colors Infographic

Save an independent infographic of the commonly referenced Burger King HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Burger King brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Burger King brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Burger King.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.155
Black text4.1:1AA Fail
White text5.12:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "burger-king",
  "name": "Burger King",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/burger-king/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Burger King."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#D62300",
    "rgb": [
      214,
      35,
      0
    ],
    "hsl": [
      10,
      100,
      42
    ],
    "cmyk": [
      0,
      84,
      100,
      16
    ],
    "luminance": 0.155,
    "contrast": {
      "black": 4.1,
      "white": 5.12
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#FF8732",
    "rgb": [
      255,
      135,
      50
    ],
    "hsl": [
      25,
      100,
      60
    ],
    "cmyk": [
      0,
      47,
      80,
      0
    ],
    "luminance": 0.3882,
    "contrast": {
      "black": 8.76,
      "white": 2.4
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "Palette color 3",
    "hex": "#F5EBDC",
    "rgb": [
      245,
      235,
      220
    ],
    "hsl": [
      36,
      56,
      91
    ],
    "cmyk": [
      0,
      4,
      10,
      4
    ],
    "luminance": 0.84,
    "contrast": {
      "black": 17.8,
      "white": 1.18
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Palette color 4",
    "hex": "#502314",
    "rgb": [
      80,
      35,
      20
    ],
    "hsl": [
      15,
      60,
      20
    ],
    "cmyk": [
      0,
      56,
      75,
      69
    ],
    "luminance": 0.0296,
    "contrast": {
      "black": 1.59,
      "white": 13.19
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "red brand palette",
    "orange brand palette",
    "warm brand palette",
    "vibrant brand color",
    "light brand color",
    "dark brand color",
    "earth tone brand color",
    "Burger King color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/burger-king.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-burger-king-1: #D62300;\n--brand-burger-king-2: #FF8732;\n--brand-burger-king-3: #F5EBDC;\n--brand-burger-king-4: #502314;"
}
Accessibility
[
  {
    "hex": "#D62300",
    "contrast": {
      "black": 4.1,
      "white": 5.12
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FF8732",
    "contrast": {
      "black": 8.76,
      "white": 2.4
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#F5EBDC",
    "contrast": {
      "black": 17.8,
      "white": 1.18
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#502314",
    "contrast": {
      "black": 1.59,
      "white": 13.19
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "burger-king",
  "name": "Burger King",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Burger King.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/burger-king/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/burger-king.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#D62300",
      "rgb": [
        214,
        35,
        0
      ],
      "hsl": [
        10,
        100,
        42
      ],
      "cmyk": [
        0,
        84,
        100,
        16
      ],
      "luminance": 0.155,
      "contrast": {
        "black": 4.1,
        "white": 5.12
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#FF8732",
      "rgb": [
        255,
        135,
        50
      ],
      "hsl": [
        25,
        100,
        60
      ],
      "cmyk": [
        0,
        47,
        80,
        0
      ],
      "luminance": 0.3882,
      "contrast": {
        "black": 8.76,
        "white": 2.4
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "Palette color 3",
      "hex": "#F5EBDC",
      "rgb": [
        245,
        235,
        220
      ],
      "hsl": [
        36,
        56,
        91
      ],
      "cmyk": [
        0,
        4,
        10,
        4
      ],
      "luminance": 0.84,
      "contrast": {
        "black": 17.8,
        "white": 1.18
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Palette color 4",
      "hex": "#502314",
      "rgb": [
        80,
        35,
        20
      ],
      "hsl": [
        15,
        60,
        20
      ],
      "cmyk": [
        0,
        56,
        75,
        69
      ],
      "luminance": 0.0296,
      "contrast": {
        "black": 1.59,
        "white": 13.19
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    }
  ],
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "red brand palette",
    "orange brand palette",
    "warm brand palette",
    "vibrant brand color",
    "light brand color",
    "dark brand color",
    "earth tone brand color",
    "Burger King color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/burger-king.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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