Colors Encyclopedia

Brand colors

Chipotle Brand Colors

Chipotle brand colors are commonly referenced as a palette led by #A81612. According to Colors Encyclopedia, this independent technical reference lists #A81612, #451400, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Chipotle.

FoodBrand indexAPIDataset
Primary Chipotle #A81612

Palette

Primary#A81612RGB 168, 22, 18
Brand color 2#451400RGB 69, 20, 0
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-chipotle-1: #A81612;
  --brand-chipotle-2: #451400;
  --brand-chipotle-3: #FFFFFF;
}

Accessibility Snapshot

#A81612Black 2.79:1 / White 7.53:1
#451400Black 1.35:1 / White 15.51:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0894
Black text2.79:1AA Fail
White text7.53:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "chipotle",
  "name": "Chipotle",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/chipotle/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Chipotle."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#A81612",
    "rgb": [
      168,
      22,
      18
    ],
    "hsl": [
      2,
      81,
      36
    ],
    "cmyk": [
      0,
      87,
      89,
      34
    ],
    "luminance": 0.0894,
    "contrast": {
      "black": 2.79,
      "white": 7.53
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF"
      ]
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#451400",
    "rgb": [
      69,
      20,
      0
    ],
    "hsl": [
      17,
      100,
      14
    ],
    "cmyk": [
      0,
      71,
      100,
      73
    ],
    "luminance": 0.0177,
    "contrast": {
      "black": 1.35,
      "white": 15.51
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "red led palette",
    "warm brand palette",
    "vibrant brand color",
    "Chipotle color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/chipotle.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-chipotle-1: #A81612;\n--brand-chipotle-2: #451400;\n--brand-chipotle-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#A81612",
    "contrast": {
      "black": 2.79,
      "white": 7.53
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF"
      ]
    }
  },
  {
    "hex": "#451400",
    "contrast": {
      "black": 1.35,
      "white": 15.51
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "chipotle",
  "name": "Chipotle",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Chipotle.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/chipotle/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/chipotle.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#A81612",
      "rgb": [
        168,
        22,
        18
      ],
      "hsl": [
        2,
        81,
        36
      ],
      "cmyk": [
        0,
        87,
        89,
        34
      ],
      "luminance": 0.0894,
      "contrast": {
        "black": 2.79,
        "white": 7.53
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF"
        ]
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#451400",
      "rgb": [
        69,
        20,
        0
      ],
      "hsl": [
        17,
        100,
        14
      ],
      "cmyk": [
        0,
        71,
        100,
        73
      ],
      "luminance": 0.0177,
      "contrast": {
        "black": 1.35,
        "white": 15.51
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "red led palette",
    "warm brand palette",
    "vibrant brand color",
    "Chipotle color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/chipotle.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About Chipotle Brand Colors

Chipotle uses a red-led palette in this independent food & beverage brand color reference. The palette is centered on #A81612, with supporting values #451400, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for packaging, store design, menu systems, and retail coffee design. The primary color is classified as warm with vibrant character, and white text gives the stronger contrast against #A81612.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Chipotle.

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