Colors Encyclopedia

Brand colors

Chipotle Brand Colors

Chipotle palette: #A81612, #451400, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Chipotle.

FoodBrand indexAPIDataset
Commonly referenced palette Chipotle
#A81612#451400#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#A81612RGB 168, 22, 18
Palette color 2#451400RGB 69, 20, 0
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-chipotle-1: #A81612;
  --brand-chipotle-2: #451400;
  --brand-chipotle-3: #FFFFFF;
}

Accessibility Snapshot

#A81612Black 2.79:1 / White 7.53:1
#451400Black 1.35:1 / White 15.51:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context

About Chipotle Brand Colors

Chipotle is represented here by the commonly referenced values #A81612, #451400, and #FFFFFF in this independent food & beverage brand color reference. The palette includes Red, Orange, and Gray color families, with no undocumented primary, secondary, or accent roles assigned.

Across 3 listed values, #451400 is darkest at luminance 0.0177 and #FFFFFF is lightest at 1. Black gives the stronger standard-text contrast on 1 value, while white is stronger on 2; each pairing remains documented separately in the accessibility snapshot.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Chipotle.

Downloadable brand colors infographic

Chipotle Brand Colors Infographic

Save an independent infographic of the commonly referenced Chipotle HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Chipotle brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Chipotle brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Chipotle.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0894
Black text2.79:1AA Fail
White text7.53:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "chipotle",
  "name": "Chipotle",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/chipotle/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Chipotle."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#A81612",
    "rgb": [
      168,
      22,
      18
    ],
    "hsl": [
      2,
      81,
      36
    ],
    "cmyk": [
      0,
      87,
      89,
      34
    ],
    "luminance": 0.0894,
    "contrast": {
      "black": 2.79,
      "white": 7.53
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#451400",
    "rgb": [
      69,
      20,
      0
    ],
    "hsl": [
      17,
      100,
      14
    ],
    "cmyk": [
      0,
      71,
      100,
      73
    ],
    "luminance": 0.0177,
    "contrast": {
      "black": 1.35,
      "white": 15.51
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "red brand palette",
    "orange brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "light brand color",
    "Chipotle color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/chipotle.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-chipotle-1: #A81612;\n--brand-chipotle-2: #451400;\n--brand-chipotle-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#A81612",
    "contrast": {
      "black": 2.79,
      "white": 7.53
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF"
      ]
    }
  },
  {
    "hex": "#451400",
    "contrast": {
      "black": 1.35,
      "white": 15.51
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "chipotle",
  "name": "Chipotle",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Chipotle.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/chipotle/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/chipotle.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#A81612",
      "rgb": [
        168,
        22,
        18
      ],
      "hsl": [
        2,
        81,
        36
      ],
      "cmyk": [
        0,
        87,
        89,
        34
      ],
      "luminance": 0.0894,
      "contrast": {
        "black": 2.79,
        "white": 7.53
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#451400",
      "rgb": [
        69,
        20,
        0
      ],
      "hsl": [
        17,
        100,
        14
      ],
      "cmyk": [
        0,
        71,
        100,
        73
      ],
      "luminance": 0.0177,
      "contrast": {
        "black": 1.35,
        "white": 15.51
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "red brand palette",
    "orange brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "light brand color",
    "Chipotle color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/chipotle.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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