Colors Encyclopedia

Brand colors

Dr Pepper Brand Colors

Dr Pepper palette: #8B0000, #FFFFFF, #000000. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Dr Pepper.

FoodBrand indexAPIDataset
Commonly referenced palette Dr Pepper
#8B0000#FFFFFF#000000
Listed without an implied color hierarchy

Palette

Dark Red#8B0000RGB 139, 0, 0
White#FFFFFFRGB 255, 255, 255
Black#000000RGB 0, 0, 0

CSS Tokens

:root {
  --brand-dr-pepper-1: #8B0000;
  --brand-dr-pepper-2: #FFFFFF;
  --brand-dr-pepper-3: #000000;
}

Accessibility Snapshot

#8B0000Black 2.1:1 / White 10.01:1
#FFFFFFBlack 21:1 / White 1:1
#000000Black 1:1 / White 21:1

Brand palette context

About Dr Pepper Brand Colors

Dr Pepper is represented here by the commonly referenced values #8B0000, #FFFFFF, and #000000 in this independent food & beverage brand color reference. The palette includes Red and Gray color families, with no undocumented primary, secondary, or accent roles assigned.

Across 3 listed values, #000000 is darkest at luminance 0 and #FFFFFF is lightest at 1. Black gives the stronger standard-text contrast on 1 value, while white is stronger on 2; each pairing remains documented separately in the accessibility snapshot.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Dr Pepper.

Downloadable brand colors infographic

Dr Pepper Brand Colors Infographic

Save an independent infographic of the commonly referenced Dr Pepper HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Dr Pepper brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Dr Pepper brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Dr Pepper.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0549
Black text2.1:1AA Fail
White text10.01:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "dr-pepper",
  "name": "Dr Pepper",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/dr-pepper/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Dr Pepper."
}
Palette
[
  {
    "name": "Dark Red",
    "hex": "#8B0000",
    "rgb": [
      139,
      0,
      0
    ],
    "hsl": [
      0,
      100,
      27
    ],
    "cmyk": [
      0,
      100,
      100,
      45
    ],
    "luminance": 0.0549,
    "contrast": {
      "black": 2.1,
      "white": 10.01
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "balanced brand color",
    "light brand color",
    "dark brand color",
    "Dr Pepper color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/dr-pepper.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-dr-pepper-1: #8B0000;\n--brand-dr-pepper-2: #FFFFFF;\n--brand-dr-pepper-3: #000000;"
}
Accessibility
[
  {
    "hex": "#8B0000",
    "contrast": {
      "black": 2.1,
      "white": 10.01
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "dr-pepper",
  "name": "Dr Pepper",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Dr Pepper.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/dr-pepper/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/dr-pepper.json",
  "colors": [
    {
      "name": "Dark Red",
      "hex": "#8B0000",
      "rgb": [
        139,
        0,
        0
      ],
      "hsl": [
        0,
        100,
        27
      ],
      "cmyk": [
        0,
        100,
        100,
        45
      ],
      "luminance": 0.0549,
      "contrast": {
        "black": 2.1,
        "white": 10.01
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    }
  ],
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "balanced brand color",
    "light brand color",
    "dark brand color",
    "Dr Pepper color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/dr-pepper.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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