Colors Encyclopedia

Brand colors

Coca-Cola Brand Colors

Coca-Cola palette: #F40009, #000000, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Coca-Cola.

FoodBrand indexAPIDataset
Commonly referenced palette Coca-Cola
#F40009#000000#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#F40009RGB 244, 0, 9
Black#000000RGB 0, 0, 0
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-coca-cola-1: #F40009;
  --brand-coca-cola-2: #000000;
  --brand-coca-cola-3: #FFFFFF;
}

Accessibility Snapshot

#F40009Black 4.85:1 / White 4.33:1
#000000Black 1:1 / White 21:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Coca-Cola Brand Colors

Coca-Cola’s own archive describes red as a second secret formula: a recognition asset built through more than a century of repeated red-and-white signage, packaging, discs, and script. The company also notes that there is no single Pantone called Coca-Cola Red, an important correction to the idea that brand recognition always begins with one universal commercial swatch.

The palette’s strength comes from consistency of relationship: red carries identity while white gives the script and packaging immediate contrast, with black used as a supporting neutral. Coca-Cola’s One Brand strategy later used the red disc to unify variants while retaining secondary product cues. Exact production still depends on approved assets, substrate, printing, and market guidance.

This independent historical and color reference does not reproduce Coca-Cola artwork, imply affiliation, or grant rights to its script, disc, packaging, or trademarks.

Downloadable brand colors infographic

Coca-Cola Brand Colors Infographic

Save an independent infographic of the commonly referenced Coca-Cola HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Coca-Cola brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Coca-Cola brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Coca-Cola.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1925
Black text4.85:1AA Pass
White text4.33:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "coca-cola",
  "name": "Coca-Cola",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/coca-cola/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Coca-Cola."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#F40009",
    "rgb": [
      244,
      0,
      9
    ],
    "hsl": [
      358,
      100,
      48
    ],
    "cmyk": [
      0,
      100,
      96,
      4
    ],
    "luminance": 0.1925,
    "contrast": {
      "black": 4.85,
      "white": 4.33
    },
    "wcag": {
      "AA": [
        "#000000"
      ],
      "AAA": []
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "light brand color",
    "Coca-Cola color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#FFFFFF",
    "#F5F5F5",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/coca-cola.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-coca-cola-1: #F40009;\n--brand-coca-cola-2: #000000;\n--brand-coca-cola-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#F40009",
    "contrast": {
      "black": 4.85,
      "white": 4.33
    },
    "wcag": {
      "AA": [
        "#000000"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "coca-cola",
  "name": "Coca-Cola",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Coca-Cola.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/coca-cola/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/coca-cola.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#F40009",
      "rgb": [
        244,
        0,
        9
      ],
      "hsl": [
        358,
        100,
        48
      ],
      "cmyk": [
        0,
        100,
        96,
        4
      ],
      "luminance": 0.1925,
      "contrast": {
        "black": 4.85,
        "white": 4.33
      },
      "wcag": {
        "AA": [
          "#000000"
        ],
        "AAA": []
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "light brand color",
    "Coca-Cola color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#FFFFFF",
    "#F5F5F5",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/coca-cola.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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