Colors Encyclopedia

Brand colors

Domino's Brand Colors

Domino's palette: #E31837, #006491, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Domino's.

FoodBrand indexAPIDataset
Commonly referenced palette Domino's
#E31837#006491#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#E31837RGB 227, 24, 55
Palette color 2#006491RGB 0, 100, 145
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-dominos-1: #E31837;
  --brand-dominos-2: #006491;
  --brand-dominos-3: #FFFFFF;
}

Accessibility Snapshot

#E31837Black 4.45:1 / White 4.72:1
#006491Black 3.23:1 / White 6.5:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Domino's Brand Colors

Domino's began as a single store in 1960, and its red-and-blue tile became a compact sign that could travel across boxes, storefronts, vehicles, ordering screens, and delivery tracking. The two-part palette is effective because it behaves like a modular marker rather than a decorative background, while white preserves the high-contrast dots and typography associated with the identity.

Red and blue can divide ordering, status, and promotional roles, but both require explicit labels and accessible states—delivery progress or an error must never be communicated by color alone. This page documents screen values, not food-packaging inks, vehicle vinyl, illuminated-sign specifications, or the geometry of Domino's modular logo. Current press assets should be used only within their stated terms.

This independent reference does not distribute Domino's logo, represent a store or franchise, certify packaging or signage, imply endorsement, or grant trademark permission.

Downloadable brand colors infographic

Domino's Brand Colors Infographic

Save an independent infographic of the commonly referenced Domino's HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Domino's brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Domino's brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Domino's.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1726
Black text4.45:1AA Fail
White text4.72:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "dominos",
  "name": "Domino's",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/dominos/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Domino's."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#E31837",
    "rgb": [
      227,
      24,
      55
    ],
    "hsl": [
      351,
      81,
      49
    ],
    "cmyk": [
      0,
      89,
      76,
      11
    ],
    "luminance": 0.1726,
    "contrast": {
      "black": 4.45,
      "white": 4.72
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#006491",
    "rgb": [
      0,
      100,
      145
    ],
    "hsl": [
      199,
      100,
      28
    ],
    "cmyk": [
      100,
      31,
      0,
      43
    ],
    "luminance": 0.1116,
    "contrast": {
      "black": 3.23,
      "white": 6.5
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "red brand palette",
    "blue brand palette",
    "gray brand palette",
    "warm brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "light brand color",
    "Domino's color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/dominos.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-dominos-1: #E31837;\n--brand-dominos-2: #006491;\n--brand-dominos-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#E31837",
    "contrast": {
      "black": 4.45,
      "white": 4.72
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#006491",
    "contrast": {
      "black": 3.23,
      "white": 6.5
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "dominos",
  "name": "Domino's",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Domino's.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/dominos/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/dominos.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#E31837",
      "rgb": [
        227,
        24,
        55
      ],
      "hsl": [
        351,
        81,
        49
      ],
      "cmyk": [
        0,
        89,
        76,
        11
      ],
      "luminance": 0.1726,
      "contrast": {
        "black": 4.45,
        "white": 4.72
      },
      "wcag": {
        "AA": [
          "#FFFFFF"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#006491",
      "rgb": [
        0,
        100,
        145
      ],
      "hsl": [
        199,
        100,
        28
      ],
      "cmyk": [
        100,
        31,
        0,
        43
      ],
      "luminance": 0.1116,
      "contrast": {
        "black": 3.23,
        "white": 6.5
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "red brand palette",
    "blue brand palette",
    "gray brand palette",
    "warm brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "light brand color",
    "Domino's color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/dominos.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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