Colors Encyclopedia

Brand colors

lululemon Brand Colors

lululemon palette: #D31334, #FFFFFF, #000000. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by lululemon.

RetailBrand indexAPIDataset
Commonly referenced palette lululemon
#D31334#FFFFFF#000000
Listed without an implied color hierarchy

Palette

Palette color 1#D31334RGB 211, 19, 52
White#FFFFFFRGB 255, 255, 255
Black#000000RGB 0, 0, 0

CSS Tokens

:root {
  --brand-lululemon-1: #D31334;
  --brand-lululemon-2: #FFFFFF;
  --brand-lululemon-3: #000000;
}

Accessibility Snapshot

#D31334Black 3.91:1 / White 5.37:1
#FFFFFFBlack 21:1 / White 1:1
#000000Black 1:1 / White 21:1

Brand palette context · Editorially reviewed

About lululemon Brand Colors

lululemon opened its first retail space inside a local yoga studio in Vancouver's Kitsilano neighborhood in 1998, followed by its first official store in 2000. The restrained red, black, and white identity has therefore had to stretch from a community-scale studio setting to technical apparel, stores, digital products, and international sporting partnerships without competing with seasonal garment colors.

The compact palette works as a stable corporate frame, not a specification for fabric, embroidery, reflective print, Team Canada collections, or product collaborations. Red accents need dark or white text selected by measured contrast, while size, fit, activity, stock, and care information must remain readable without color. Use current supplied artwork for any authorized application.

This independent reference does not distribute lululemon artwork, certify apparel or fabric performance, represent a store or ambassador, imply endorsement, or grant trademark permission.

Downloadable brand colors infographic

lululemon Brand Colors Infographic

Save an independent infographic of the commonly referenced lululemon HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
lululemon brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
lululemon brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by lululemon.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1456
Black text3.91:1AA Fail
White text5.37:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "lululemon",
  "name": "lululemon",
  "category": "retail",
  "brandCategory": [
    "Retail",
    "retail"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/lululemon/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/retail/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by lululemon."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#D31334",
    "rgb": [
      211,
      19,
      52
    ],
    "hsl": [
      350,
      83,
      45
    ],
    "cmyk": [
      0,
      91,
      75,
      17
    ],
    "luminance": 0.1456,
    "contrast": {
      "black": 3.91,
      "white": 5.37
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "commerce UI",
    "packaging",
    "storefront design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "retail brand colors",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "light brand color",
    "dark brand color",
    "lululemon color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/lululemon.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-lululemon-1: #D31334;\n--brand-lululemon-2: #FFFFFF;\n--brand-lululemon-3: #000000;"
}
Accessibility
[
  {
    "hex": "#D31334",
    "contrast": {
      "black": 3.91,
      "white": 5.37
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "lululemon",
  "name": "lululemon",
  "category": "retail",
  "brandCategory": [
    "Retail",
    "retail"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by lululemon.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/lululemon/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/retail/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/lululemon.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#D31334",
      "rgb": [
        211,
        19,
        52
      ],
      "hsl": [
        350,
        83,
        45
      ],
      "cmyk": [
        0,
        91,
        75,
        17
      ],
      "luminance": 0.1456,
      "contrast": {
        "black": 3.91,
        "white": 5.37
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    }
  ],
  "brandUseCases": [
    "commerce UI",
    "packaging",
    "storefront design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "retail brand colors",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "light brand color",
    "dark brand color",
    "lululemon color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/lululemon.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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