Colors Encyclopedia

Brand colors

Best Buy Brand Colors

Best Buy palette: #FFF200, #003B64, #000000. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Best Buy.

RetailBrand indexAPIDataset
Commonly referenced palette Best Buy
#FFF200#003B64#000000
Listed without an implied color hierarchy

Palette

Palette color 1#FFF200RGB 255, 242, 0
Palette color 2#003B64RGB 0, 59, 100
Black#000000RGB 0, 0, 0

CSS Tokens

:root {
  --brand-best-buy-1: #FFF200;
  --brand-best-buy-2: #003B64;
  --brand-best-buy-3: #000000;
}

Accessibility Snapshot

#FFF200Black 17.95:1 / White 1.17:1
#003B64Black 1.81:1 / White 11.6:1
#000000Black 1:1 / White 21:1

Brand palette context · Editorially reviewed

About Best Buy Brand Colors

Best Buy's yellow price tag survived the company's first major logo update in almost three decades because it could carry history without continuing to contain the entire name. In the 2018 redesign, the bold black wordmark moved outside the smaller tag, which became graphic punctuation. A later brand refresh retained blue and yellow while introducing additional supporting colors for a broader, more energetic technology story.

Yellow, dark blue, and black capture the best-known retail cues, but this compact palette is not a substitute for the current extended system. Yellow needs dark text for dependable contrast, and blue should not be the only indicator of links or employee roles. Pricing, financing, pickup status, availability, and warranties require explicit text rather than color-only distinctions.

This independent reference does not distribute Best Buy artwork, represent a store or affiliate, reproduce pricing signage, imply endorsement, or grant rights to the yellow-tag device.

Downloadable brand colors infographic

Best Buy Brand Colors Infographic

Save an independent infographic of the commonly referenced Best Buy HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Best Buy brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Best Buy brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Best Buy.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.8476
Black text17.95:1AA Pass
White text1.17:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "best-buy",
  "name": "Best Buy",
  "category": "retail",
  "brandCategory": [
    "Retail",
    "retail"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/best-buy/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/retail/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Best Buy."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#FFF200",
    "rgb": [
      255,
      242,
      0
    ],
    "hsl": [
      57,
      100,
      50
    ],
    "cmyk": [
      0,
      5,
      100,
      0
    ],
    "luminance": 0.8476,
    "contrast": {
      "black": 17.95,
      "white": 1.17
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#003B64",
    "rgb": [
      0,
      59,
      100
    ],
    "hsl": [
      205,
      100,
      20
    ],
    "cmyk": [
      100,
      41,
      0,
      61
    ],
    "luminance": 0.0405,
    "contrast": {
      "black": 1.81,
      "white": 11.6
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "commerce UI",
    "packaging",
    "storefront design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "retail brand colors",
    "yellow brand palette",
    "blue brand palette",
    "gray brand palette",
    "warm brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "jewel tone brand color",
    "Best Buy color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/best-buy.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-best-buy-1: #FFF200;\n--brand-best-buy-2: #003B64;\n--brand-best-buy-3: #000000;"
}
Accessibility
[
  {
    "hex": "#FFF200",
    "contrast": {
      "black": 17.95,
      "white": 1.17
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#003B64",
    "contrast": {
      "black": 1.81,
      "white": 11.6
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "best-buy",
  "name": "Best Buy",
  "category": "retail",
  "brandCategory": [
    "Retail",
    "retail"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Best Buy.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/best-buy/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/retail/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/best-buy.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#FFF200",
      "rgb": [
        255,
        242,
        0
      ],
      "hsl": [
        57,
        100,
        50
      ],
      "cmyk": [
        0,
        5,
        100,
        0
      ],
      "luminance": 0.8476,
      "contrast": {
        "black": 17.95,
        "white": 1.17
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#003B64",
      "rgb": [
        0,
        59,
        100
      ],
      "hsl": [
        205,
        100,
        20
      ],
      "cmyk": [
        100,
        41,
        0,
        61
      ],
      "luminance": 0.0405,
      "contrast": {
        "black": 1.81,
        "white": 11.6
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    }
  ],
  "brandUseCases": [
    "commerce UI",
    "packaging",
    "storefront design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "retail brand colors",
    "yellow brand palette",
    "blue brand palette",
    "gray brand palette",
    "warm brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "jewel tone brand color",
    "Best Buy color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/best-buy.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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