Colors Encyclopedia

Brand colors

Snapchat Brand Colors

Snapchat palette: #FFFC00, #000000, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Snapchat.

Social MediaBrand indexAPIDataset
Commonly referenced palette Snapchat
#FFFC00#000000#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#FFFC00RGB 255, 252, 0
Black#000000RGB 0, 0, 0
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-snapchat-1: #FFFC00;
  --brand-snapchat-2: #000000;
  --brand-snapchat-3: #FFFFFF;
}

Accessibility Snapshot

#FFFC00Black 19.18:1 / White 1.1:1
#000000Black 1:1 / White 21:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Snapchat Brand Colors

Snapchat’s current guide makes the hierarchy unusually explicit: Snap Yellow #FFFC00 provides instant recognition, supported by black, white, and gray. The palette’s force comes from keeping the system simple. Yellow is not merely decorative; it establishes the visual field on which the black-and-white Ghost mark and typography become immediately legible.

The high-luminance yellow can support black text with strong contrast, but white on yellow is unsuitable for ordinary text and controls. The official guidance also requires use of the supplied Ghost artwork rather than a traced or redrawn version. Designers can study the yellow-black polarity without turning a sampled swatch into an unofficial Snapchat logo, Snapcode, or endorsement claim.

This independent color analysis does not distribute Snap assets, authorize use of the Ghost mark or Snapcodes, imply affiliation, or replace the current brand rules.

Downloadable brand colors infographic

Snapchat Brand Colors Infographic

Save an independent infographic of the commonly referenced Snapchat HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Snapchat brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Snapchat brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Snapchat.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.9088
Black text19.18:1AA Pass
White text1.1:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "snapchat",
  "name": "Snapchat",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/snapchat/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Snapchat."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#FFFC00",
    "rgb": [
      255,
      252,
      0
    ],
    "hsl": [
      59,
      100,
      50
    ],
    "cmyk": [
      0,
      1,
      100,
      0
    ],
    "luminance": 0.9088,
    "contrast": {
      "black": 19.18,
      "white": 1.1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "yellow brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "light brand color",
    "Snapchat color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/snapchat.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-snapchat-1: #FFFC00;\n--brand-snapchat-2: #000000;\n--brand-snapchat-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#FFFC00",
    "contrast": {
      "black": 19.18,
      "white": 1.1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "snapchat",
  "name": "Snapchat",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Snapchat.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/snapchat/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/snapchat.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#FFFC00",
      "rgb": [
        255,
        252,
        0
      ],
      "hsl": [
        59,
        100,
        50
      ],
      "cmyk": [
        0,
        1,
        100,
        0
      ],
      "luminance": 0.9088,
      "contrast": {
        "black": 19.18,
        "white": 1.1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "yellow brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "light brand color",
    "Snapchat color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/snapchat.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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