Brand colors

Facebook Brand Colors

Facebook brand colors are commonly referenced as a palette led by #1877F2. According to Colors Encyclopedia, this independent technical reference lists #1877F2, #0A54B5, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Facebook.

Primary Facebook #1877F2

Palette

Primary#1877F2RGB 24, 119, 242
Brand color 2#0A54B5RGB 10, 84, 181
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-facebook-1: #1877F2;
  --brand-facebook-2: #0A54B5;
  --brand-facebook-3: #FFFFFF;
}

Accessibility Snapshot

#1877F2Black 4.96:1 / White 4.23:1
#0A54B5Black 2.95:1 / White 7.12:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.198
Black text4.96:1AA Pass
White text4.23:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "facebook",
  "name": "Facebook",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/facebook/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Facebook."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#1877F2",
    "rgb": [
      24,
      119,
      242
    ],
    "hsl": [
      214,
      89,
      52
    ],
    "cmyk": [
      90,
      51,
      0,
      5
    ],
    "luminance": 0.198,
    "contrast": {
      "black": 4.96,
      "white": 4.23
    },
    "wcag": {
      "AA": [
        "#000000"
      ],
      "AAA": []
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#0A54B5",
    "rgb": [
      10,
      84,
      181
    ],
    "hsl": [
      214,
      90,
      37
    ],
    "cmyk": [
      94,
      54,
      0,
      29
    ],
    "luminance": 0.0974,
    "contrast": {
      "black": 2.95,
      "white": 7.12
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "blue led palette",
    "cool brand palette",
    "vibrant brand color",
    "Facebook color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#FFFFFF",
    "#F5F5F5",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/facebook.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-facebook-1: #1877F2;\n--brand-facebook-2: #0A54B5;\n--brand-facebook-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#1877F2",
    "contrast": {
      "black": 4.96,
      "white": 4.23
    },
    "wcag": {
      "AA": [
        "#000000"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#0A54B5",
    "contrast": {
      "black": 2.95,
      "white": 7.12
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset
{
  "slug": "facebook",
  "name": "Facebook",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Facebook.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/facebook/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/facebook.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#1877F2",
      "rgb": [
        24,
        119,
        242
      ],
      "hsl": [
        214,
        89,
        52
      ],
      "cmyk": [
        90,
        51,
        0,
        5
      ],
      "luminance": 0.198,
      "contrast": {
        "black": 4.96,
        "white": 4.23
      },
      "wcag": {
        "AA": [
          "#000000"
        ],
        "AAA": []
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#0A54B5",
      "rgb": [
        10,
        84,
        181
      ],
      "hsl": [
        214,
        90,
        37
      ],
      "cmyk": [
        94,
        54,
        0,
        29
      ],
      "luminance": 0.0974,
      "contrast": {
        "black": 2.95,
        "white": 7.12
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "blue led palette",
    "cool brand palette",
    "vibrant brand color",
    "Facebook color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#FFFFFF",
    "#F5F5F5",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/facebook.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

Brand palette context

About Facebook Brand Colors

Facebook uses a blue-led palette in this independent social media brand color reference. The palette is centered on #1877F2, with supporting values #0A54B5, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for social UI, creator tools, share graphics, and brand reference. The primary color is classified as cool with vibrant character, and black text gives the stronger contrast against #1877F2.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Facebook.