Colors Encyclopedia

Brand colors

Lay's Brand Colors

Lay's palette: #FCD116, #E2231A, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Lay's.

FoodBrand indexAPIDataset
Commonly referenced palette Lay's
#FCD116#E2231A#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#FCD116RGB 252, 209, 22
Palette color 2#E2231ARGB 226, 35, 26
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-lays-1: #FCD116;
  --brand-lays-2: #E2231A;
  --brand-lays-3: #FFFFFF;
}

Accessibility Snapshot

#FCD116Black 14.27:1 / White 1.47:1
#E2231ABlack 4.49:1 / White 4.68:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Lay's Brand Colors

Lay's grew from Herman Lay selling chips from his car in the American South during the 1930s into a global snack brand. Its 2025 redesign made the agricultural story more visible: the familiar yellow sun became warmer and more distinct, rays connected the pack to sunlight and potato growing, and the red ribbon remained as a link to the brand's earlier packaging heritage.

Yellow and red identify the master brand, while individual products depend on photography and flavor-specific greens, browns, reds, and other ingredient-led colors. The values here cannot reproduce packaging inks, metallic films, food photography, regional recipes, or legal labeling. Flavor, allergens, nutrition, and product variants must always be written explicitly rather than encoded by pack color alone.

This independent reference does not reproduce Lay's packaging or artwork, represent PepsiCo, certify ingredients or nutrition, imply endorsement, or grant trademark and trade-dress rights.

Downloadable brand colors infographic

Lay's Brand Colors Infographic

Save an independent infographic of the commonly referenced Lay's HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Lay's brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Lay's brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Lay's.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.6635
Black text14.27:1AA Pass
White text1.47:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "lays",
  "name": "Lay's",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/lays/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Lay's."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#FCD116",
    "rgb": [
      252,
      209,
      22
    ],
    "hsl": [
      49,
      97,
      54
    ],
    "cmyk": [
      0,
      17,
      91,
      1
    ],
    "luminance": 0.6635,
    "contrast": {
      "black": 14.27,
      "white": 1.47
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#E2231A",
    "rgb": [
      226,
      35,
      26
    ],
    "hsl": [
      3,
      79,
      49
    ],
    "cmyk": [
      0,
      85,
      88,
      11
    ],
    "luminance": 0.1745,
    "contrast": {
      "black": 4.49,
      "white": 4.68
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "yellow brand palette",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "light brand color",
    "Lay's color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/lays.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-lays-1: #FCD116;\n--brand-lays-2: #E2231A;\n--brand-lays-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#FCD116",
    "contrast": {
      "black": 14.27,
      "white": 1.47
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#E2231A",
    "contrast": {
      "black": 4.49,
      "white": 4.68
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "lays",
  "name": "Lay's",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Lay's.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/lays/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/lays.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#FCD116",
      "rgb": [
        252,
        209,
        22
      ],
      "hsl": [
        49,
        97,
        54
      ],
      "cmyk": [
        0,
        17,
        91,
        1
      ],
      "luminance": 0.6635,
      "contrast": {
        "black": 14.27,
        "white": 1.47
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#E2231A",
      "rgb": [
        226,
        35,
        26
      ],
      "hsl": [
        3,
        79,
        49
      ],
      "cmyk": [
        0,
        85,
        88,
        11
      ],
      "luminance": 0.1745,
      "contrast": {
        "black": 4.49,
        "white": 4.68
      },
      "wcag": {
        "AA": [
          "#FFFFFF"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "yellow brand palette",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "light brand color",
    "Lay's color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/lays.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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