Brand colors
Binance Brand Colors
Binance palette: #F0B90B, #181A20, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.
Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Binance.
#F0B90B#181A20#FFFFFFPalette
#F0B90BRGB 240, 185, 11#181A20RGB 24, 26, 32#FFFFFFRGB 255, 255, 255CSS Tokens
:root {
--brand-binance-1: #F0B90B;
--brand-binance-2: #181A20;
--brand-binance-3: #FFFFFF;
}
Accessibility Snapshot
Brand palette context
About Binance Brand Colors
Binance is represented here by the commonly referenced values #F0B90B, #181A20, and #FFFFFF in this independent finance brand color reference. The palette includes Yellow, Blue, and Gray color families, with no undocumented primary, secondary, or accent roles assigned.
Across 3 listed values, #181A20 is darkest at luminance 0.0104 and #FFFFFF is lightest at 1. Black gives the stronger standard-text contrast on 2 values, while white is stronger on 1; each pairing remains documented separately in the accessibility snapshot.
Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Binance.
Downloadable brand colors infographic
Binance Brand Colors Infographic
Save an independent infographic of the commonly referenced Binance HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

Machine-readable data
Machine-Readable Brand Color Data (JSON)
Structured brand palette data for design systems, references, automations, and AI ingestion.
hexCanonical HEX valuergbRed, green, blue channelshslHue, saturation, lightnesscmykApproximate print conversionwcagAA and AAA contrast optionsharmoniesMathematical harmony setsvariantsGenerated tone variantsnearestColorsKnowledge graph neighborsStructured sections
Brand
{
"slug": "binance",
"name": "Binance",
"category": "finance",
"brandCategory": [
"Finance",
"finance"
],
"url": "https://www.colorsencyclopedia.com/brand-colors/binance/",
"categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
"disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Binance."
}Palette
[
{
"name": "Palette color 1",
"hex": "#F0B90B",
"rgb": [
240,
185,
11
],
"hsl": [
46,
91,
49
],
"cmyk": [
0,
23,
95,
6
],
"luminance": 0.5325,
"contrast": {
"black": 11.65,
"white": 1.8
},
"wcag": {
"AA": [
"#000000",
"#1A1A1A",
"#36454F"
],
"AAA": [
"#000000",
"#1A1A1A"
]
}
},
{
"name": "Palette color 2",
"hex": "#181A20",
"rgb": [
24,
26,
32
],
"hsl": [
225,
14,
11
],
"cmyk": [
25,
19,
0,
87
],
"luminance": 0.0104,
"contrast": {
"black": 1.21,
"white": 17.38
},
"wcag": {
"AA": [
"#FFFFFF",
"#F5F5F5"
],
"AAA": [
"#FFFFFF",
"#F5F5F5"
]
}
},
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
],
"hsl": [
0,
0,
100
],
"cmyk": [
0,
0,
0,
0
],
"luminance": 1,
"contrast": {
"black": 21,
"white": 1
},
"wcag": {
"AA": [
"#000000",
"#1A1A1A",
"#36454F"
],
"AAA": [
"#000000",
"#1A1A1A",
"#36454F"
]
}
}
]AI context
{
"brandUseCases": [
"fintech UI",
"payment flows",
"trust-focused interfaces",
"brand reference",
"design systems",
"CSS tokens",
"accessibility checks"
],
"semanticGroups": [
"finance brand colors",
"yellow brand palette",
"blue brand palette",
"gray brand palette",
"warm brand palette",
"cool brand palette",
"neutral brand palette",
"vibrant brand color",
"dark brand color",
"light brand color",
"Binance color reference"
],
"contrastSafeWith": [
"#000000",
"#1A1A1A",
"#36454F",
"#FFFFFF",
"#F5F5F5"
],
"relatedEndpoints": [
"https://www.colorsencyclopedia.com/api/brand-colors/binance.json",
"https://www.colorsencyclopedia.com/api/brand-colors.json"
]
}CSS tokens
{
"css": "--brand-binance-1: #F0B90B;\n--brand-binance-2: #181A20;\n--brand-binance-3: #FFFFFF;"
}Accessibility
[
{
"hex": "#F0B90B",
"contrast": {
"black": 11.65,
"white": 1.8
},
"wcag": {
"AA": [
"#000000",
"#1A1A1A",
"#36454F"
],
"AAA": [
"#000000",
"#1A1A1A"
]
}
},
{
"hex": "#181A20",
"contrast": {
"black": 1.21,
"white": 17.38
},
"wcag": {
"AA": [
"#FFFFFF",
"#F5F5F5"
],
"AAA": [
"#FFFFFF",
"#F5F5F5"
]
}
},
{
"hex": "#FFFFFF",
"contrast": {
"black": 21,
"white": 1
},
"wcag": {
"AA": [
"#000000",
"#1A1A1A",
"#36454F"
],
"AAA": [
"#000000",
"#1A1A1A",
"#36454F"
]
}
}
]Full JSON dataset
{
"slug": "binance",
"name": "Binance",
"category": "finance",
"brandCategory": [
"Finance",
"finance"
],
"disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Binance.",
"datasetVersion": "1.0.0",
"url": "https://www.colorsencyclopedia.com/brand-colors/binance/",
"categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
"apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/binance.json",
"colors": [
{
"name": "Palette color 1",
"hex": "#F0B90B",
"rgb": [
240,
185,
11
],
"hsl": [
46,
91,
49
],
"cmyk": [
0,
23,
95,
6
],
"luminance": 0.5325,
"contrast": {
"black": 11.65,
"white": 1.8
},
"wcag": {
"AA": [
"#000000",
"#1A1A1A",
"#36454F"
],
"AAA": [
"#000000",
"#1A1A1A"
]
}
},
{
"name": "Palette color 2",
"hex": "#181A20",
"rgb": [
24,
26,
32
],
"hsl": [
225,
14,
11
],
"cmyk": [
25,
19,
0,
87
],
"luminance": 0.0104,
"contrast": {
"black": 1.21,
"white": 17.38
},
"wcag": {
"AA": [
"#FFFFFF",
"#F5F5F5"
],
"AAA": [
"#FFFFFF",
"#F5F5F5"
]
}
},
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
],
"hsl": [
0,
0,
100
],
"cmyk": [
0,
0,
0,
0
],
"luminance": 1,
"contrast": {
"black": 21,
"white": 1
},
"wcag": {
"AA": [
"#000000",
"#1A1A1A",
"#36454F"
],
"AAA": [
"#000000",
"#1A1A1A",
"#36454F"
]
}
}
],
"brandUseCases": [
"fintech UI",
"payment flows",
"trust-focused interfaces",
"brand reference",
"design systems",
"CSS tokens",
"accessibility checks"
],
"semanticGroups": [
"finance brand colors",
"yellow brand palette",
"blue brand palette",
"gray brand palette",
"warm brand palette",
"cool brand palette",
"neutral brand palette",
"vibrant brand color",
"dark brand color",
"light brand color",
"Binance color reference"
],
"contrastSafeWith": [
"#000000",
"#1A1A1A",
"#36454F",
"#FFFFFF",
"#F5F5F5"
],
"relatedEndpoints": [
"https://www.colorsencyclopedia.com/api/brand-colors/binance.json",
"https://www.colorsencyclopedia.com/api/brand-colors.json"
]
}