Brand colors

Binance Brand Colors

Binance palette: #F0B90B, #181A20, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Binance.

Commonly referenced palette Binance
#F0B90B#181A20#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#F0B90BRGB 240, 185, 11
Palette color 2#181A20RGB 24, 26, 32
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-binance-1: #F0B90B;
  --brand-binance-2: #181A20;
  --brand-binance-3: #FFFFFF;
}

Accessibility Snapshot

#F0B90BBlack 11.65:1 / White 1.8:1
#181A20Black 1.21:1 / White 17.38:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context

About Binance Brand Colors

Binance is represented here by the commonly referenced values #F0B90B, #181A20, and #FFFFFF in this independent finance brand color reference. The palette includes Yellow, Blue, and Gray color families, with no undocumented primary, secondary, or accent roles assigned.

Across 3 listed values, #181A20 is darkest at luminance 0.0104 and #FFFFFF is lightest at 1. Black gives the stronger standard-text contrast on 2 values, while white is stronger on 1; each pairing remains documented separately in the accessibility snapshot.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Binance.

Downloadable brand colors infographic

Binance Brand Colors Infographic

Save an independent infographic of the commonly referenced Binance HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Binance brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Binance brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Binance.

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.5325
Black text11.65:1AA Pass
White text1.8:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "binance",
  "name": "Binance",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/binance/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Binance."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#F0B90B",
    "rgb": [
      240,
      185,
      11
    ],
    "hsl": [
      46,
      91,
      49
    ],
    "cmyk": [
      0,
      23,
      95,
      6
    ],
    "luminance": 0.5325,
    "contrast": {
      "black": 11.65,
      "white": 1.8
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#181A20",
    "rgb": [
      24,
      26,
      32
    ],
    "hsl": [
      225,
      14,
      11
    ],
    "cmyk": [
      25,
      19,
      0,
      87
    ],
    "luminance": 0.0104,
    "contrast": {
      "black": 1.21,
      "white": 17.38
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "yellow brand palette",
    "blue brand palette",
    "gray brand palette",
    "warm brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "light brand color",
    "Binance color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/binance.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-binance-1: #F0B90B;\n--brand-binance-2: #181A20;\n--brand-binance-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#F0B90B",
    "contrast": {
      "black": 11.65,
      "white": 1.8
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#181A20",
    "contrast": {
      "black": 1.21,
      "white": 17.38
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset
{
  "slug": "binance",
  "name": "Binance",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Binance.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/binance/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/binance.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#F0B90B",
      "rgb": [
        240,
        185,
        11
      ],
      "hsl": [
        46,
        91,
        49
      ],
      "cmyk": [
        0,
        23,
        95,
        6
      ],
      "luminance": 0.5325,
      "contrast": {
        "black": 11.65,
        "white": 1.8
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#181A20",
      "rgb": [
        24,
        26,
        32
      ],
      "hsl": [
        225,
        14,
        11
      ],
      "cmyk": [
        25,
        19,
        0,
        87
      ],
      "luminance": 0.0104,
      "contrast": {
        "black": 1.21,
        "white": 17.38
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "yellow brand palette",
    "blue brand palette",
    "gray brand palette",
    "warm brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "light brand color",
    "Binance color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/binance.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}