Brand colors

Binance Brand Colors

Binance brand colors are commonly referenced as a palette led by #F0B90B. According to Colors Encyclopedia, this independent technical reference lists #F0B90B, #181A20, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Binance.

Primary Binance #F0B90B

Palette

Primary#F0B90BRGB 240, 185, 11
Brand color 2#181A20RGB 24, 26, 32
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-binance-1: #F0B90B;
  --brand-binance-2: #181A20;
  --brand-binance-3: #FFFFFF;
}

Accessibility Snapshot

#F0B90BBlack 11.65:1 / White 1.8:1
#181A20Black 1.21:1 / White 17.38:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.5325
Black text11.65:1AA Pass
White text1.8:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "binance",
  "name": "Binance",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/binance/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Binance."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#F0B90B",
    "rgb": [
      240,
      185,
      11
    ],
    "hsl": [
      46,
      91,
      49
    ],
    "cmyk": [
      0,
      23,
      95,
      6
    ],
    "luminance": 0.5325,
    "contrast": {
      "black": 11.65,
      "white": 1.8
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#181A20",
    "rgb": [
      24,
      26,
      32
    ],
    "hsl": [
      225,
      14,
      11
    ],
    "cmyk": [
      25,
      19,
      0,
      87
    ],
    "luminance": 0.0104,
    "contrast": {
      "black": 1.21,
      "white": 17.38
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "yellow led palette",
    "warm brand palette",
    "vibrant brand color",
    "Binance color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/binance.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-binance-1: #F0B90B;\n--brand-binance-2: #181A20;\n--brand-binance-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#F0B90B",
    "contrast": {
      "black": 11.65,
      "white": 1.8
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#181A20",
    "contrast": {
      "black": 1.21,
      "white": 17.38
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset
{
  "slug": "binance",
  "name": "Binance",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Binance.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/binance/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/binance.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#F0B90B",
      "rgb": [
        240,
        185,
        11
      ],
      "hsl": [
        46,
        91,
        49
      ],
      "cmyk": [
        0,
        23,
        95,
        6
      ],
      "luminance": 0.5325,
      "contrast": {
        "black": 11.65,
        "white": 1.8
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#181A20",
      "rgb": [
        24,
        26,
        32
      ],
      "hsl": [
        225,
        14,
        11
      ],
      "cmyk": [
        25,
        19,
        0,
        87
      ],
      "luminance": 0.0104,
      "contrast": {
        "black": 1.21,
        "white": 17.38
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "yellow led palette",
    "warm brand palette",
    "vibrant brand color",
    "Binance color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/binance.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

Brand palette context

About Binance Brand Colors

Binance uses a yellow-led palette in this independent finance brand color reference. The palette is centered on #F0B90B, with supporting values #181A20, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for fintech UI, payment flows, trust-focused interfaces, and brand reference. The primary color is classified as warm with vibrant character, and black text gives the stronger contrast against #F0B90B.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Binance.