Colors Encyclopedia

Brand colors

Cash App Brand Colors

Cash App palette: #00D632, #000000, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Cash App.

FinanceBrand indexAPIDataset
Commonly referenced palette Cash App
#00D632#000000#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#00D632RGB 0, 214, 50
Black#000000RGB 0, 0, 0
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-cash-app-1: #00D632;
  --brand-cash-app-2: #000000;
  --brand-cash-app-3: #FFFFFF;
}

Accessibility Snapshot

#00D632Black 10.66:1 / White 1.97:1
#000000Black 1:1 / White 21:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Cash App Brand Colors

Cash App’s developer resources expose the practical side of a high-recognition green, black, and white system. Merchant-facing asset packages separate green-and-white from green-and-black treatments and point implementers to dedicated Cash App Pay guidelines, reflecting that the correct choice depends on surface, legibility, integration context, and the supplied file—not merely on knowing a HEX value.

The bright green can define a strong action surface, while black and white provide the foreground alternatives represented here. Financial interfaces carry additional trust and clarity requirements: color cannot be the only indicator of payment state, success, error, or account status. Partners should use the approved resources for the exact flow instead of reconstructing a mark or copying the consumer application’s appearance.

This unaffiliated page does not provide Cash App Pay integration approval, financial advice, merchant status, logo permission, or a substitute for Block’s current developer requirements.

Downloadable brand colors infographic

Cash App Brand Colors Infographic

Save an independent infographic of the commonly referenced Cash App HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Cash App brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Cash App brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Cash App.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.4832
Black text10.66:1AA Pass
White text1.97:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "cash-app",
  "name": "Cash App",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/cash-app/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Cash App."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#00D632",
    "rgb": [
      0,
      214,
      50
    ],
    "hsl": [
      134,
      100,
      42
    ],
    "cmyk": [
      100,
      0,
      77,
      16
    ],
    "luminance": 0.4832,
    "contrast": {
      "black": 10.66,
      "white": 1.97
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "green brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "dark brand color",
    "light brand color",
    "Cash App color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/cash-app.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-cash-app-1: #00D632;\n--brand-cash-app-2: #000000;\n--brand-cash-app-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#00D632",
    "contrast": {
      "black": 10.66,
      "white": 1.97
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "cash-app",
  "name": "Cash App",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Cash App.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/cash-app/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/cash-app.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#00D632",
      "rgb": [
        0,
        214,
        50
      ],
      "hsl": [
        134,
        100,
        42
      ],
      "cmyk": [
        100,
        0,
        77,
        16
      ],
      "luminance": 0.4832,
      "contrast": {
        "black": 10.66,
        "white": 1.97
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "green brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "dark brand color",
    "light brand color",
    "Cash App color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/cash-app.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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