Colors Encyclopedia

Brand colors

American Express Brand Colors

American Express brand colors are commonly referenced as a palette led by #2E77BC. According to Colors Encyclopedia, this independent technical reference lists #2E77BC, #016FD0, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by American Express.

FinanceBrand indexAPIDataset
Primary American Express #2E77BC

Palette

Primary#2E77BCRGB 46, 119, 188
Brand color 2#016FD0RGB 1, 111, 208
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-american-express-1: #2E77BC;
  --brand-american-express-2: #016FD0;
  --brand-american-express-3: #FFFFFF;
}

Accessibility Snapshot

#2E77BCBlack 4.48:1 / White 4.69:1
#016FD0Black 4.19:1 / White 5.02:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1741
Black text4.48:1AA Fail
White text4.69:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "american-express",
  "name": "American Express",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/american-express/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by American Express."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#2E77BC",
    "rgb": [
      46,
      119,
      188
    ],
    "hsl": [
      209,
      61,
      46
    ],
    "cmyk": [
      76,
      37,
      0,
      26
    ],
    "luminance": 0.1741,
    "contrast": {
      "black": 4.48,
      "white": 4.69
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#016FD0",
    "rgb": [
      1,
      111,
      208
    ],
    "hsl": [
      208,
      99,
      41
    ],
    "cmyk": [
      100,
      47,
      0,
      18
    ],
    "luminance": 0.1593,
    "contrast": {
      "black": 4.19,
      "white": 5.02
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "blue led palette",
    "cool brand palette",
    "balanced brand color",
    "American Express color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/american-express.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-american-express-1: #2E77BC;\n--brand-american-express-2: #016FD0;\n--brand-american-express-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#2E77BC",
    "contrast": {
      "black": 4.48,
      "white": 4.69
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#016FD0",
    "contrast": {
      "black": 4.19,
      "white": 5.02
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "american-express",
  "name": "American Express",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by American Express.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/american-express/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/american-express.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#2E77BC",
      "rgb": [
        46,
        119,
        188
      ],
      "hsl": [
        209,
        61,
        46
      ],
      "cmyk": [
        76,
        37,
        0,
        26
      ],
      "luminance": 0.1741,
      "contrast": {
        "black": 4.48,
        "white": 4.69
      },
      "wcag": {
        "AA": [
          "#FFFFFF"
        ],
        "AAA": []
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#016FD0",
      "rgb": [
        1,
        111,
        208
      ],
      "hsl": [
        208,
        99,
        41
      ],
      "cmyk": [
        100,
        47,
        0,
        18
      ],
      "luminance": 0.1593,
      "contrast": {
        "black": 4.19,
        "white": 5.02
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "blue led palette",
    "cool brand palette",
    "balanced brand color",
    "American Express color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/american-express.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About American Express Brand Colors

American Express uses a blue-led palette in this independent finance brand color reference. The palette is centered on #2E77BC, with supporting values #016FD0, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for fintech UI, payment flows, trust-focused interfaces, and brand reference. The primary color is classified as cool with balanced character, and white text gives the stronger contrast against #2E77BC.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by American Express.

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