Colors Encyclopedia

Brand colors

WordPress Brand Colors

WordPress brand colors are commonly referenced as a palette led by #21759B. According to Colors Encyclopedia, this independent technical reference lists #21759B, #464646, #D54E21, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by WordPress.

TechnologyBrand indexAPIDataset
Primary WordPress #21759B

Palette

Primary#21759BRGB 33, 117, 155
Brand color 2#464646RGB 70, 70, 70
Brand color 3#D54E21RGB 213, 78, 33
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-wordpress-1: #21759B;
  --brand-wordpress-2: #464646;
  --brand-wordpress-3: #D54E21;
  --brand-wordpress-4: #FFFFFF;
}

Accessibility Snapshot

#21759BBlack 4.08:1 / White 5.14:1
#464646Black 2.22:1 / White 9.44:1
#D54E21Black 4.94:1 / White 4.25:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1541
Black text4.08:1AA Fail
White text5.14:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "wordpress",
  "name": "WordPress",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/wordpress/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by WordPress."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#21759B",
    "rgb": [
      33,
      117,
      155
    ],
    "hsl": [
      199,
      65,
      37
    ],
    "cmyk": [
      79,
      25,
      0,
      39
    ],
    "luminance": 0.1541,
    "contrast": {
      "black": 4.08,
      "white": 5.14
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#464646",
    "rgb": [
      70,
      70,
      70
    ],
    "hsl": [
      0,
      0,
      27
    ],
    "cmyk": [
      0,
      0,
      0,
      73
    ],
    "luminance": 0.0612,
    "contrast": {
      "black": 2.22,
      "white": 9.44
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Brand color 3",
    "hex": "#D54E21",
    "rgb": [
      213,
      78,
      33
    ],
    "hsl": [
      15,
      73,
      48
    ],
    "cmyk": [
      0,
      63,
      85,
      16
    ],
    "luminance": 0.197,
    "contrast": {
      "black": 4.94,
      "white": 4.25
    },
    "wcag": {
      "AA": [
        "#000000"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "blue led palette",
    "cool brand palette",
    "jewel tone brand color",
    "WordPress color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/wordpress.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-wordpress-1: #21759B;\n--brand-wordpress-2: #464646;\n--brand-wordpress-3: #D54E21;\n--brand-wordpress-4: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#21759B",
    "contrast": {
      "black": 4.08,
      "white": 5.14
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#464646",
    "contrast": {
      "black": 2.22,
      "white": 9.44
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#D54E21",
    "contrast": {
      "black": 4.94,
      "white": 4.25
    },
    "wcag": {
      "AA": [
        "#000000"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "wordpress",
  "name": "WordPress",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by WordPress.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/wordpress/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/wordpress.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#21759B",
      "rgb": [
        33,
        117,
        155
      ],
      "hsl": [
        199,
        65,
        37
      ],
      "cmyk": [
        79,
        25,
        0,
        39
      ],
      "luminance": 0.1541,
      "contrast": {
        "black": 4.08,
        "white": 5.14
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#464646",
      "rgb": [
        70,
        70,
        70
      ],
      "hsl": [
        0,
        0,
        27
      ],
      "cmyk": [
        0,
        0,
        0,
        73
      ],
      "luminance": 0.0612,
      "contrast": {
        "black": 2.22,
        "white": 9.44
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Brand color 3",
      "hex": "#D54E21",
      "rgb": [
        213,
        78,
        33
      ],
      "hsl": [
        15,
        73,
        48
      ],
      "cmyk": [
        0,
        63,
        85,
        16
      ],
      "luminance": 0.197,
      "contrast": {
        "black": 4.94,
        "white": 4.25
      },
      "wcag": {
        "AA": [
          "#000000"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "blue led palette",
    "cool brand palette",
    "jewel tone brand color",
    "WordPress color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/wordpress.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About WordPress Brand Colors

WordPress uses a blue-led palette in this independent technology brand color reference. The palette is centered on #21759B, with supporting values #464646, #D54E21, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for SaaS UI, developer tools, product branding, and brand reference. The primary color is classified as cool with jewel tone character, and white text gives the stronger contrast against #21759B.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by WordPress.

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