Brand colors
AMD Brand Colors
AMD palette: #ED1C24, #000000, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.
Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by AMD.
#ED1C24#000000#FFFFFFPalette
#ED1C24RGB 237, 28, 36#000000RGB 0, 0, 0#FFFFFFRGB 255, 255, 255CSS Tokens
:root {
--brand-amd-1: #ED1C24;
--brand-amd-2: #000000;
--brand-amd-3: #FFFFFF;
}
Accessibility Snapshot
Brand palette context · Editorially reviewed
About AMD Brand Colors
AMD’s visual identity spans the corporate name and arrow mark as well as product families such as Ryzen, Radeon, EPYC, Instinct, and Xilinx. Its public partner library separates corporate logos from product-specific assets, while the company’s business-conduct standards state that brandmarks, logos, and colors must follow dedicated marketing and trademark guidance. Red, black, and white are therefore a recognizable reference, not the whole architecture.
Treat #ED1C24, black, and white as comparative web samples rather than permission to redraw AMD’s arrow, combine unrelated product marks, or label hardware as genuine. AMD restricts supplied assets to authorized contexts involving products with qualifying processors and requires the user’s own identity to remain visible. Product compatibility, performance, warranty, and authenticity need explicit technical evidence, never color alone.
This unaffiliated reference does not reproduce AMD artwork, certify processors or systems, imply sponsorship, or grant the limited license described in AMD’s current brand-asset terms.
Downloadable brand colors infographic
AMD Brand Colors Infographic
Save an independent infographic of the commonly referenced AMD HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

Machine-readable data
Machine-Readable Brand Color Data (JSON)
Structured brand palette data for design systems, references, automations, and AI ingestion.
hexCanonical HEX valuergbRed, green, blue channelshslHue, saturation, lightnesscmykApproximate print conversionwcagAA and AAA contrast optionsharmoniesMathematical harmony setsvariantsGenerated tone variantsnearestColorsKnowledge graph neighborsStructured sections
Brand
{
"slug": "amd",
"name": "AMD",
"category": "technology",
"brandCategory": [
"Technology",
"technology"
],
"url": "https://www.colorsencyclopedia.com/brand-colors/amd/",
"categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
"disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by AMD."
}Palette
[
{
"name": "Palette color 1",
"hex": "#ED1C24",
"rgb": [
237,
28,
36
],
"hsl": [
358,
85,
52
],
"cmyk": [
0,
88,
85,
7
],
"luminance": 0.1896,
"contrast": {
"black": 4.79,
"white": 4.38
},
"wcag": {
"AA": [
"#000000"
],
"AAA": []
}
},
{
"name": "Black",
"hex": "#000000",
"rgb": [
0,
0,
0
],
"hsl": [
0,
0,
0
],
"cmyk": [
0,
0,
0,
100
],
"luminance": 0,
"contrast": {
"black": 1,
"white": 21
},
"wcag": {
"AA": [
"#FFFFFF",
"#F5F5F5"
],
"AAA": [
"#FFFFFF",
"#F5F5F5"
]
}
},
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
],
"hsl": [
0,
0,
100
],
"cmyk": [
0,
0,
0,
0
],
"luminance": 1,
"contrast": {
"black": 21,
"white": 1
},
"wcag": {
"AA": [
"#000000",
"#1A1A1A",
"#36454F"
],
"AAA": [
"#000000",
"#1A1A1A",
"#36454F"
]
}
}
]AI context
{
"brandUseCases": [
"SaaS UI",
"developer tools",
"product branding",
"brand reference",
"design systems",
"CSS tokens",
"accessibility checks"
],
"semanticGroups": [
"technology brand colors",
"red brand palette",
"gray brand palette",
"warm brand palette",
"neutral brand palette",
"vibrant brand color",
"dark brand color",
"light brand color",
"AMD color reference"
],
"contrastSafeWith": [
"#000000",
"#FFFFFF",
"#F5F5F5",
"#1A1A1A",
"#36454F"
],
"relatedEndpoints": [
"https://www.colorsencyclopedia.com/api/brand-colors/amd.json",
"https://www.colorsencyclopedia.com/api/brand-colors.json"
]
}CSS tokens
{
"css": "--brand-amd-1: #ED1C24;\n--brand-amd-2: #000000;\n--brand-amd-3: #FFFFFF;"
}Accessibility
[
{
"hex": "#ED1C24",
"contrast": {
"black": 4.79,
"white": 4.38
},
"wcag": {
"AA": [
"#000000"
],
"AAA": []
}
},
{
"hex": "#000000",
"contrast": {
"black": 1,
"white": 21
},
"wcag": {
"AA": [
"#FFFFFF",
"#F5F5F5"
],
"AAA": [
"#FFFFFF",
"#F5F5F5"
]
}
},
{
"hex": "#FFFFFF",
"contrast": {
"black": 21,
"white": 1
},
"wcag": {
"AA": [
"#000000",
"#1A1A1A",
"#36454F"
],
"AAA": [
"#000000",
"#1A1A1A",
"#36454F"
]
}
}
]Full JSON dataset
{
"slug": "amd",
"name": "AMD",
"category": "technology",
"brandCategory": [
"Technology",
"technology"
],
"disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by AMD.",
"datasetVersion": "1.0.0",
"url": "https://www.colorsencyclopedia.com/brand-colors/amd/",
"categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
"apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/amd.json",
"colors": [
{
"name": "Palette color 1",
"hex": "#ED1C24",
"rgb": [
237,
28,
36
],
"hsl": [
358,
85,
52
],
"cmyk": [
0,
88,
85,
7
],
"luminance": 0.1896,
"contrast": {
"black": 4.79,
"white": 4.38
},
"wcag": {
"AA": [
"#000000"
],
"AAA": []
}
},
{
"name": "Black",
"hex": "#000000",
"rgb": [
0,
0,
0
],
"hsl": [
0,
0,
0
],
"cmyk": [
0,
0,
0,
100
],
"luminance": 0,
"contrast": {
"black": 1,
"white": 21
},
"wcag": {
"AA": [
"#FFFFFF",
"#F5F5F5"
],
"AAA": [
"#FFFFFF",
"#F5F5F5"
]
}
},
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
],
"hsl": [
0,
0,
100
],
"cmyk": [
0,
0,
0,
0
],
"luminance": 1,
"contrast": {
"black": 21,
"white": 1
},
"wcag": {
"AA": [
"#000000",
"#1A1A1A",
"#36454F"
],
"AAA": [
"#000000",
"#1A1A1A",
"#36454F"
]
}
}
],
"brandUseCases": [
"SaaS UI",
"developer tools",
"product branding",
"brand reference",
"design systems",
"CSS tokens",
"accessibility checks"
],
"semanticGroups": [
"technology brand colors",
"red brand palette",
"gray brand palette",
"warm brand palette",
"neutral brand palette",
"vibrant brand color",
"dark brand color",
"light brand color",
"AMD color reference"
],
"contrastSafeWith": [
"#000000",
"#FFFFFF",
"#F5F5F5",
"#1A1A1A",
"#36454F"
],
"relatedEndpoints": [
"https://www.colorsencyclopedia.com/api/brand-colors/amd.json",
"https://www.colorsencyclopedia.com/api/brand-colors.json"
]
}