Brand colors

AMD Brand Colors

AMD palette: #ED1C24, #000000, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by AMD.

Commonly referenced palette AMD
#ED1C24#000000#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#ED1C24RGB 237, 28, 36
Black#000000RGB 0, 0, 0
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-amd-1: #ED1C24;
  --brand-amd-2: #000000;
  --brand-amd-3: #FFFFFF;
}

Accessibility Snapshot

#ED1C24Black 4.79:1 / White 4.38:1
#000000Black 1:1 / White 21:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About AMD Brand Colors

AMD’s visual identity spans the corporate name and arrow mark as well as product families such as Ryzen, Radeon, EPYC, Instinct, and Xilinx. Its public partner library separates corporate logos from product-specific assets, while the company’s business-conduct standards state that brandmarks, logos, and colors must follow dedicated marketing and trademark guidance. Red, black, and white are therefore a recognizable reference, not the whole architecture.

Treat #ED1C24, black, and white as comparative web samples rather than permission to redraw AMD’s arrow, combine unrelated product marks, or label hardware as genuine. AMD restricts supplied assets to authorized contexts involving products with qualifying processors and requires the user’s own identity to remain visible. Product compatibility, performance, warranty, and authenticity need explicit technical evidence, never color alone.

This unaffiliated reference does not reproduce AMD artwork, certify processors or systems, imply sponsorship, or grant the limited license described in AMD’s current brand-asset terms.

Downloadable brand colors infographic

AMD Brand Colors Infographic

Save an independent infographic of the commonly referenced AMD HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
AMD brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
AMD brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by AMD.

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1896
Black text4.79:1AA Pass
White text4.38:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "amd",
  "name": "AMD",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/amd/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by AMD."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#ED1C24",
    "rgb": [
      237,
      28,
      36
    ],
    "hsl": [
      358,
      85,
      52
    ],
    "cmyk": [
      0,
      88,
      85,
      7
    ],
    "luminance": 0.1896,
    "contrast": {
      "black": 4.79,
      "white": 4.38
    },
    "wcag": {
      "AA": [
        "#000000"
      ],
      "AAA": []
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "light brand color",
    "AMD color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#FFFFFF",
    "#F5F5F5",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/amd.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-amd-1: #ED1C24;\n--brand-amd-2: #000000;\n--brand-amd-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#ED1C24",
    "contrast": {
      "black": 4.79,
      "white": 4.38
    },
    "wcag": {
      "AA": [
        "#000000"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset
{
  "slug": "amd",
  "name": "AMD",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by AMD.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/amd/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/amd.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#ED1C24",
      "rgb": [
        237,
        28,
        36
      ],
      "hsl": [
        358,
        85,
        52
      ],
      "cmyk": [
        0,
        88,
        85,
        7
      ],
      "luminance": 0.1896,
      "contrast": {
        "black": 4.79,
        "white": 4.38
      },
      "wcag": {
        "AA": [
          "#000000"
        ],
        "AAA": []
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "light brand color",
    "AMD color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#FFFFFF",
    "#F5F5F5",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/amd.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}