Colors Encyclopedia

Brand colors

Apple Brand Colors

Apple brand colors are commonly referenced as a palette led by #000000. According to Colors Encyclopedia, this independent technical reference lists #000000, #FFFFFF, #A2AAAD, #555555 with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Apple.

TechnologyBrand indexAPIDataset
Primary Apple #000000

Palette

Black#000000RGB 0, 0, 0
White#FFFFFFRGB 255, 255, 255
Brand color 3#A2AAADRGB 162, 170, 173
Brand color 4#555555RGB 85, 85, 85

CSS Tokens

:root {
  --brand-apple-1: #000000;
  --brand-apple-2: #FFFFFF;
  --brand-apple-3: #A2AAAD;
  --brand-apple-4: #555555;
}

Accessibility Snapshot

#000000Black 1:1 / White 21:1
#FFFFFFBlack 21:1 / White 1:1
#A2AAADBlack 8.89:1 / White 2.36:1
#555555Black 2.82:1 / White 7.46:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0
Black text1:1AA Fail
White text21:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "apple",
  "name": "Apple",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/apple/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Apple."
}
Palette
[
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Brand color 3",
    "hex": "#A2AAAD",
    "rgb": [
      162,
      170,
      173
    ],
    "hsl": [
      196,
      6,
      66
    ],
    "cmyk": [
      6,
      2,
      0,
      32
    ],
    "luminance": 0.3945,
    "contrast": {
      "black": 8.89,
      "white": 2.36
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "Brand color 4",
    "hex": "#555555",
    "rgb": [
      85,
      85,
      85
    ],
    "hsl": [
      0,
      0,
      33
    ],
    "cmyk": [
      0,
      0,
      0,
      67
    ],
    "luminance": 0.0908,
    "contrast": {
      "black": 2.82,
      "white": 7.46
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "gray led palette",
    "neutral brand palette",
    "dark brand color",
    "Apple color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/apple.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-apple-1: #000000;\n--brand-apple-2: #FFFFFF;\n--brand-apple-3: #A2AAAD;\n--brand-apple-4: #555555;"
}
Accessibility
[
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#A2AAAD",
    "contrast": {
      "black": 8.89,
      "white": 2.36
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#555555",
    "contrast": {
      "black": 2.82,
      "white": 7.46
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "apple",
  "name": "Apple",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Apple.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/apple/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/apple.json",
  "colors": [
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Brand color 3",
      "hex": "#A2AAAD",
      "rgb": [
        162,
        170,
        173
      ],
      "hsl": [
        196,
        6,
        66
      ],
      "cmyk": [
        6,
        2,
        0,
        32
      ],
      "luminance": 0.3945,
      "contrast": {
        "black": 8.89,
        "white": 2.36
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "Brand color 4",
      "hex": "#555555",
      "rgb": [
        85,
        85,
        85
      ],
      "hsl": [
        0,
        0,
        33
      ],
      "cmyk": [
        0,
        0,
        0,
        67
      ],
      "luminance": 0.0908,
      "contrast": {
        "black": 2.82,
        "white": 7.46
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF"
        ]
      }
    }
  ],
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "gray led palette",
    "neutral brand palette",
    "dark brand color",
    "Apple color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/apple.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About Apple Brand Colors

Apple uses a gray-led palette in this independent technology brand color reference. The palette is centered on #000000, with supporting values #FFFFFF, #A2AAAD, #555555.

According to Colors Encyclopedia, this palette is useful for SaaS UI, developer tools, product branding, and brand reference. The primary color is classified as neutral with dark character, and white text gives the stronger contrast against #000000.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Apple.

Related Brand Color Guides

Technology brand colorsBrowse all technology brand color references.Adobe brand colorsCompare another technology palette.Amazon brand colorsCompare another technology palette.AMD brand colorsCompare another technology palette.Anthropic brand colorsCompare another technology palette.Audi similar paletteOpen a brand palette with a nearby primary color.Jeep similar paletteOpen a brand palette with a nearby primary color.Lexus similar paletteOpen a brand palette with a nearby primary color.Black colorOpen the nearest named color reference.Apple APIOpen the machine-readable brand color JSON.