Brand colors

Apple Brand Colors

Apple palette: #000000, #FFFFFF, #A2AAAD, #555555. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Apple.

Technology Brand index API Dataset

Commonly referenced palette Apple

#000000#FFFFFF#A2AAAD#555555

Listed without an implied color hierarchy

Palette

Black#000000RGB 0, 0, 0

White#FFFFFFRGB 255, 255, 255

Palette color 3#A2AAADRGB 162, 170, 173

Palette color 4#555555RGB 85, 85, 85

CSS Tokens

:root {
  --brand-apple-1: #000000;
  --brand-apple-2: #FFFFFF;
  --brand-apple-3: #A2AAAD;
  --brand-apple-4: #555555;
}

Accessibility Snapshot

#000000Black 1:1 / White 21:1

#FFFFFFBlack 21:1 / White 1:1

#A2AAADBlack 8.89:1 / White 2.36:1

#555555Black 2.82:1 / White 7.46:1

Brand palette context · Editorially reviewed

About Apple Brand Colors

Apple’s corporate palette is commonly encountered through monochrome black, white, and metallic-gray treatments rather than dependence on one chromatic signature. That restraint places more recognition weight on silhouette, typography, product photography, materials, and spacing. It also means that seeing a black or silver swatch alone does not identify an Apple-approved application.

For neutral interface palettes, the reference demonstrates how value contrast can carry hierarchy without many hues. For trademark use, Apple’s official rules are strict: only authorized parties may use the Apple logo in promotional and sales material, and third parties must not imitate Apple’s trade dress, site design, logos, or typefaces.

This is an independent color analysis. It does not reproduce the Apple logo, claim an official palette kit, imply approval, or grant rights to Apple trademarks.

Downloadable brand colors infographic

Apple Brand Colors Infographic

Save an independent infographic of the commonly referenced Apple HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800

Apple brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Apple.

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Luminance0

Black text1:1AA Fail

White text21:1AA Pass

hexCanonical HEX value

rgbRed, green, blue channels

hslHue, saturation, lightness

cmykApproximate print conversion

wcagAA and AAA contrast options

harmoniesMathematical harmony sets

variantsGenerated tone variants

nearestColorsKnowledge graph neighbors

Structured sections

Brand

{
  "slug": "apple",
  "name": "Apple",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/apple/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Apple."
}

Palette

[
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Palette color 3",
    "hex": "#A2AAAD",
    "rgb": [
      162,
      170,
      173
    ],
    "hsl": [
      196,
      6,
      66
    ],
    "cmyk": [
      6,
      2,
      0,
      32
    ],
    "luminance": 0.3945,
    "contrast": {
      "black": 8.89,
      "white": 2.36
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "Palette color 4",
    "hex": "#555555",
    "rgb": [
      85,
      85,
      85
    ],
    "hsl": [
      0,
      0,
      33
    ],
    "cmyk": [
      0,
      0,
      0,
      67
    ],
    "luminance": 0.0908,
    "contrast": {
      "black": 2.82,
      "white": 7.46
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF"
      ]
    }
  }
]

AI context

{
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "gray brand palette",
    "neutral brand palette",
    "dark brand color",
    "light brand color",
    "muted brand color",
    "Apple color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/apple.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

CSS tokens

{
  "css": "--brand-apple-1: #000000;\n--brand-apple-2: #FFFFFF;\n--brand-apple-3: #A2AAAD;\n--brand-apple-4: #555555;"
}

Accessibility

[
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#A2AAAD",
    "contrast": {
      "black": 8.89,
      "white": 2.36
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#555555",
    "contrast": {
      "black": 2.82,
      "white": 7.46
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF"
      ]
    }
  }
]

Full JSON dataset

{
  "slug": "apple",
  "name": "Apple",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Apple.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/apple/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/apple.json",
  "colors": [
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Palette color 3",
      "hex": "#A2AAAD",
      "rgb": [
        162,
        170,
        173
      ],
      "hsl": [
        196,
        6,
        66
      ],
      "cmyk": [
        6,
        2,
        0,
        32
      ],
      "luminance": 0.3945,
      "contrast": {
        "black": 8.89,
        "white": 2.36
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "Palette color 4",
      "hex": "#555555",
      "rgb": [
        85,
        85,
        85
      ],
      "hsl": [
        0,
        0,
        33
      ],
      "cmyk": [
        0,
        0,
        0,
        67
      ],
      "luminance": 0.0908,
      "contrast": {
        "black": 2.82,
        "white": 7.46
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF"
        ]
      }
    }
  ],
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "gray brand palette",
    "neutral brand palette",
    "dark brand color",
    "light brand color",
    "muted brand color",
    "Apple color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/apple.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

Apple Brand Colors

Palette

CSS Tokens

Accessibility Snapshot

About Apple Brand Colors

Apple Brand Colors Infographic

Machine-Readable Brand Color Data (JSON)

Related Brand Color Guides