Colors Encyclopedia

Brand colors

Audi Brand Colors

Audi palette: #000000, #FFFFFF, #BB0A30. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Audi.

AutomotiveBrand indexAPIDataset
Commonly referenced palette Audi
#000000#FFFFFF#BB0A30
Listed without an implied color hierarchy

Palette

Black#000000RGB 0, 0, 0
White#FFFFFFRGB 255, 255, 255
Palette color 3#BB0A30RGB 187, 10, 48

CSS Tokens

:root {
  --brand-audi-1: #000000;
  --brand-audi-2: #FFFFFF;
  --brand-audi-3: #BB0A30;
}

Accessibility Snapshot

#000000Black 1:1 / White 21:1
#FFFFFFBlack 21:1 / White 1:1
#BB0A30Black 3.2:1 / White 6.56:1

Brand palette context · Editorially reviewed

About Audi Brand Colors

Audi's four rings are a compressed piece of industrial history. In 1932, Audi, DKW, Horch, and the automobile division of Wanderer joined to form Auto Union AG; each linked ring represented one of the four founding companies. The symbol remained through later corporate changes and still makes the merger legible without requiring a detailed illustration.

Black, red, and silver are a simplified digital reference, not specifications for chrome badges, vehicle paint, dealership architecture, motorsport liveries, lighting, or screens. The exact spacing and interlocking geometry of the rings carry the identity. Safety alerts, drive modes, charging state, and vehicle status must remain understandable through text and symbols rather than red alone.

This unaffiliated reference does not reproduce Audi rings or wordmarks, certify vehicles or parts, represent a dealer, imply endorsement, or grant trademark and commercial-use rights.

Downloadable brand colors infographic

Audi Brand Colors Infographic

Save an independent infographic of the commonly referenced Audi HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Audi brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Audi brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Audi.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0
Black text1:1AA Fail
White text21:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "audi",
  "name": "Audi",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/audi/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Audi."
}
Palette
[
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Palette color 3",
    "hex": "#BB0A30",
    "rgb": [
      187,
      10,
      48
    ],
    "hsl": [
      347,
      90,
      39
    ],
    "cmyk": [
      0,
      95,
      74,
      27
    ],
    "luminance": 0.11,
    "contrast": {
      "black": 3.2,
      "white": 6.56
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  }
]
AI context
{
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "gray brand palette",
    "red brand palette",
    "neutral brand palette",
    "warm brand palette",
    "dark brand color",
    "light brand color",
    "vibrant brand color",
    "Audi color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/audi.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-audi-1: #000000;\n--brand-audi-2: #FFFFFF;\n--brand-audi-3: #BB0A30;"
}
Accessibility
[
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#BB0A30",
    "contrast": {
      "black": 3.2,
      "white": 6.56
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  }
]
Full JSON dataset 
{
  "slug": "audi",
  "name": "Audi",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Audi.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/audi/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/audi.json",
  "colors": [
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Palette color 3",
      "hex": "#BB0A30",
      "rgb": [
        187,
        10,
        48
      ],
      "hsl": [
        347,
        90,
        39
      ],
      "cmyk": [
        0,
        95,
        74,
        27
      ],
      "luminance": 0.11,
      "contrast": {
        "black": 3.2,
        "white": 6.56
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    }
  ],
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "gray brand palette",
    "red brand palette",
    "neutral brand palette",
    "warm brand palette",
    "dark brand color",
    "light brand color",
    "vibrant brand color",
    "Audi color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/audi.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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