Brand colors

BMW Brand Colors

BMW palette: #0066B1, #003DA5, #FFFFFF, #000000. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by BMW.

Automotive Brand index API Dataset

Commonly referenced palette BMW

#0066B1#003DA5#FFFFFF#000000

Listed without an implied color hierarchy

Palette

Palette color 1#0066B1RGB 0, 102, 177

Palette color 2#003DA5RGB 0, 61, 165

White#FFFFFFRGB 255, 255, 255

Black#000000RGB 0, 0, 0

CSS Tokens

:root {
  --brand-bmw-1: #0066B1;
  --brand-bmw-2: #003DA5;
  --brand-bmw-3: #FFFFFF;
  --brand-bmw-4: #000000;
}

Accessibility Snapshot

#0066B1Black 3.54:1 / White 5.94:1

#003DA5Black 2.21:1 / White 9.5:1

#FFFFFFBlack 21:1 / White 1:1

#000000Black 1:1 / White 21:1

Brand palette context · Editorially reviewed

About BMW Brand Colors

BMW's blue-and-white emblem is often described as an aircraft propeller, but BMW Group Classic calls that a durable myth. The first mark was registered in 1917 and adapted the circular structure of predecessor Rapp Motorenwerke; its inner quarters referenced Bavaria's blue and white in reversed heraldic order. A 1929 aircraft-engine advertisement placed the badge over a spinning propeller and helped the later interpretation become culturally entrenched.

The blues, white, and black on this page are digital palette references, not instructions for rebuilding the roundel. Strong blue-white division can support navigation and data hierarchy, while black supplies readable text, but thin white details need adequate surrounding contrast. Vehicle badges, BMW M stripes, communications marks, and dealer materials each belong to distinct controlled systems and should use current approved assets.

This independent historical reference does not reproduce BMW marks, identify an authorized dealer, certify paint or vehicle finishes, imply affiliation, or grant trademark permission.

Downloadable brand colors infographic

BMW Brand Colors Infographic

Save an independent infographic of the commonly referenced BMW HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

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BMW brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by BMW.

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Luminance0.1268

Black text3.54:1AA Fail

White text5.94:1AA Pass

hexCanonical HEX value

rgbRed, green, blue channels

hslHue, saturation, lightness

cmykApproximate print conversion

wcagAA and AAA contrast options

harmoniesMathematical harmony sets

variantsGenerated tone variants

nearestColorsKnowledge graph neighbors

Structured sections

Brand

{
  "slug": "bmw",
  "name": "BMW",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/bmw/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by BMW."
}

Palette

[
  {
    "name": "Palette color 1",
    "hex": "#0066B1",
    "rgb": [
      0,
      102,
      177
    ],
    "hsl": [
      205,
      100,
      35
    ],
    "cmyk": [
      100,
      42,
      0,
      31
    ],
    "luminance": 0.1268,
    "contrast": {
      "black": 3.54,
      "white": 5.94
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#003DA5",
    "rgb": [
      0,
      61,
      165
    ],
    "hsl": [
      218,
      100,
      32
    ],
    "cmyk": [
      100,
      63,
      0,
      35
    ],
    "luminance": 0.0605,
    "contrast": {
      "black": 2.21,
      "white": 9.5
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]

AI context

{
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "light brand color",
    "dark brand color",
    "BMW color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/bmw.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

CSS tokens

{
  "css": "--brand-bmw-1: #0066B1;\n--brand-bmw-2: #003DA5;\n--brand-bmw-3: #FFFFFF;\n--brand-bmw-4: #000000;"
}

Accessibility

[
  {
    "hex": "#0066B1",
    "contrast": {
      "black": 3.54,
      "white": 5.94
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#003DA5",
    "contrast": {
      "black": 2.21,
      "white": 9.5
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]

Full JSON dataset

{
  "slug": "bmw",
  "name": "BMW",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by BMW.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/bmw/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/bmw.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#0066B1",
      "rgb": [
        0,
        102,
        177
      ],
      "hsl": [
        205,
        100,
        35
      ],
      "cmyk": [
        100,
        42,
        0,
        31
      ],
      "luminance": 0.1268,
      "contrast": {
        "black": 3.54,
        "white": 5.94
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#003DA5",
      "rgb": [
        0,
        61,
        165
      ],
      "hsl": [
        218,
        100,
        32
      ],
      "cmyk": [
        100,
        63,
        0,
        35
      ],
      "luminance": 0.0605,
      "contrast": {
        "black": 2.21,
        "white": 9.5
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    }
  ],
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "light brand color",
    "dark brand color",
    "BMW color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/bmw.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

BMW Brand Colors

Palette

CSS Tokens

Accessibility Snapshot

About BMW Brand Colors

BMW Brand Colors Infographic

Machine-Readable Brand Color Data (JSON)

Related Brand Color Guides