Colors Encyclopedia

Brand colors

BMW Brand Colors

BMW brand colors are commonly referenced as a palette led by #0066B1. According to Colors Encyclopedia, this independent technical reference lists #0066B1, #003DA5, #FFFFFF, #000000 with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by BMW.

AutomotiveBrand indexAPIDataset
Primary BMW #0066B1

Palette

Primary#0066B1RGB 0, 102, 177
Brand color 2#003DA5RGB 0, 61, 165
White#FFFFFFRGB 255, 255, 255
Black#000000RGB 0, 0, 0

CSS Tokens

:root {
  --brand-bmw-1: #0066B1;
  --brand-bmw-2: #003DA5;
  --brand-bmw-3: #FFFFFF;
  --brand-bmw-4: #000000;
}

Accessibility Snapshot

#0066B1Black 3.54:1 / White 5.94:1
#003DA5Black 2.21:1 / White 9.5:1
#FFFFFFBlack 21:1 / White 1:1
#000000Black 1:1 / White 21:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1268
Black text3.54:1AA Fail
White text5.94:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "bmw",
  "name": "BMW",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/bmw/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by BMW."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#0066B1",
    "rgb": [
      0,
      102,
      177
    ],
    "hsl": [
      205,
      100,
      35
    ],
    "cmyk": [
      100,
      42,
      0,
      31
    ],
    "luminance": 0.1268,
    "contrast": {
      "black": 3.54,
      "white": 5.94
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#003DA5",
    "rgb": [
      0,
      61,
      165
    ],
    "hsl": [
      218,
      100,
      32
    ],
    "cmyk": [
      100,
      63,
      0,
      35
    ],
    "luminance": 0.0605,
    "contrast": {
      "black": 2.21,
      "white": 9.5
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "blue led palette",
    "cool brand palette",
    "jewel tone brand color",
    "BMW color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/bmw.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-bmw-1: #0066B1;\n--brand-bmw-2: #003DA5;\n--brand-bmw-3: #FFFFFF;\n--brand-bmw-4: #000000;"
}
Accessibility
[
  {
    "hex": "#0066B1",
    "contrast": {
      "black": 3.54,
      "white": 5.94
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#003DA5",
    "contrast": {
      "black": 2.21,
      "white": 9.5
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "bmw",
  "name": "BMW",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by BMW.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/bmw/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/bmw.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#0066B1",
      "rgb": [
        0,
        102,
        177
      ],
      "hsl": [
        205,
        100,
        35
      ],
      "cmyk": [
        100,
        42,
        0,
        31
      ],
      "luminance": 0.1268,
      "contrast": {
        "black": 3.54,
        "white": 5.94
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#003DA5",
      "rgb": [
        0,
        61,
        165
      ],
      "hsl": [
        218,
        100,
        32
      ],
      "cmyk": [
        100,
        63,
        0,
        35
      ],
      "luminance": 0.0605,
      "contrast": {
        "black": 2.21,
        "white": 9.5
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    }
  ],
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "blue led palette",
    "cool brand palette",
    "jewel tone brand color",
    "BMW color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/bmw.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About BMW Brand Colors

BMW uses a blue-led palette in this independent automotive brand color reference. The palette is centered on #0066B1, with supporting values #003DA5, #FFFFFF, #000000.

According to Colors Encyclopedia, this palette is useful for vehicle branding, dealer websites, product UI, and brand reference. The primary color is classified as cool with jewel tone character, and white text gives the stronger contrast against #0066B1.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by BMW.

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