Colors Encyclopedia

Brand colors

JPMorgan Chase Brand Colors

JPMorgan Chase palette: #005EB8, #FFFFFF, #000000. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by JPMorgan Chase.

FinanceBrand indexAPIDataset
Commonly referenced palette JPMorgan Chase
#005EB8#FFFFFF#000000
Listed without an implied color hierarchy

Palette

Palette color 1#005EB8RGB 0, 94, 184
White#FFFFFFRGB 255, 255, 255
Black#000000RGB 0, 0, 0

CSS Tokens

:root {
  --brand-jpmorgan-chase-1: #005EB8;
  --brand-jpmorgan-chase-2: #FFFFFF;
  --brand-jpmorgan-chase-3: #000000;
}

Accessibility Snapshot

#005EB8Black 3.29:1 / White 6.38:1
#FFFFFFBlack 21:1 / White 1:1
#000000Black 1:1 / White 21:1

Brand palette context

About JPMorgan Chase Brand Colors

JPMorgan Chase is represented here by the commonly referenced values #005EB8, #FFFFFF, and #000000 in this independent finance brand color reference. The palette includes Blue and Gray color families, with no undocumented primary, secondary, or accent roles assigned.

Across 3 listed values, #000000 is darkest at luminance 0 and #FFFFFF is lightest at 1. Black gives the stronger standard-text contrast on 1 value, while white is stronger on 2; each pairing remains documented separately in the accessibility snapshot.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by JPMorgan Chase.

Downloadable brand colors infographic

JPMorgan Chase Brand Colors Infographic

Save an independent infographic of the commonly referenced JPMorgan Chase HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
JPMorgan Chase brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
JPMorgan Chase brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by JPMorgan Chase.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1147
Black text3.29:1AA Fail
White text6.38:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "jpmorgan-chase",
  "name": "JPMorgan Chase",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/jpmorgan-chase/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by JPMorgan Chase."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#005EB8",
    "rgb": [
      0,
      94,
      184
    ],
    "hsl": [
      209,
      100,
      36
    ],
    "cmyk": [
      100,
      49,
      0,
      28
    ],
    "luminance": 0.1147,
    "contrast": {
      "black": 3.29,
      "white": 6.38
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "light brand color",
    "dark brand color",
    "JPMorgan Chase color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/jpmorgan-chase.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-jpmorgan-chase-1: #005EB8;\n--brand-jpmorgan-chase-2: #FFFFFF;\n--brand-jpmorgan-chase-3: #000000;"
}
Accessibility
[
  {
    "hex": "#005EB8",
    "contrast": {
      "black": 3.29,
      "white": 6.38
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "jpmorgan-chase",
  "name": "JPMorgan Chase",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by JPMorgan Chase.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/jpmorgan-chase/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/jpmorgan-chase.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#005EB8",
      "rgb": [
        0,
        94,
        184
      ],
      "hsl": [
        209,
        100,
        36
      ],
      "cmyk": [
        100,
        49,
        0,
        28
      ],
      "luminance": 0.1147,
      "contrast": {
        "black": 3.29,
        "white": 6.38
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    }
  ],
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "light brand color",
    "dark brand color",
    "JPMorgan Chase color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/jpmorgan-chase.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Related Brand Color Guides

Finance brand colorsBrowse all finance brand color references.American Express brand colorsCompare another finance palette.Bank of America brand colorsCompare another finance palette.Binance brand colorsCompare another finance palette.Cash App brand colorsCompare another finance palette.BMW similar paletteOpen a palette with a nearby first-listed color value.LinkedIn similar paletteOpen a palette with a nearby first-listed color value.Warner Bros. similar paletteOpen a palette with a nearby first-listed color value.Signal Blue colorOpen the nearest named color reference.JPMorgan Chase APIOpen the machine-readable brand color JSON.