Colors Encyclopedia

Brand colors

JPMorgan Chase Brand Colors

JPMorgan Chase brand colors are commonly referenced as a palette led by #005EB8. According to Colors Encyclopedia, this independent technical reference lists #005EB8, #FFFFFF, #000000 with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by JPMorgan Chase.

FinanceBrand indexAPIDataset
Primary JPMorgan Chase #005EB8

Palette

Primary#005EB8RGB 0, 94, 184
White#FFFFFFRGB 255, 255, 255
Black#000000RGB 0, 0, 0

CSS Tokens

:root {
  --brand-jpmorgan-chase-1: #005EB8;
  --brand-jpmorgan-chase-2: #FFFFFF;
  --brand-jpmorgan-chase-3: #000000;
}

Accessibility Snapshot

#005EB8Black 3.29:1 / White 6.38:1
#FFFFFFBlack 21:1 / White 1:1
#000000Black 1:1 / White 21:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1147
Black text3.29:1AA Fail
White text6.38:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "jpmorgan-chase",
  "name": "JPMorgan Chase",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/jpmorgan-chase/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by JPMorgan Chase."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#005EB8",
    "rgb": [
      0,
      94,
      184
    ],
    "hsl": [
      209,
      100,
      36
    ],
    "cmyk": [
      100,
      49,
      0,
      28
    ],
    "luminance": 0.1147,
    "contrast": {
      "black": 3.29,
      "white": 6.38
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "blue led palette",
    "cool brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "JPMorgan Chase color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/jpmorgan-chase.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-jpmorgan-chase-1: #005EB8;\n--brand-jpmorgan-chase-2: #FFFFFF;\n--brand-jpmorgan-chase-3: #000000;"
}
Accessibility
[
  {
    "hex": "#005EB8",
    "contrast": {
      "black": 3.29,
      "white": 6.38
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "jpmorgan-chase",
  "name": "JPMorgan Chase",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by JPMorgan Chase.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/jpmorgan-chase/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/jpmorgan-chase.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#005EB8",
      "rgb": [
        0,
        94,
        184
      ],
      "hsl": [
        209,
        100,
        36
      ],
      "cmyk": [
        100,
        49,
        0,
        28
      ],
      "luminance": 0.1147,
      "contrast": {
        "black": 3.29,
        "white": 6.38
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    }
  ],
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "blue led palette",
    "cool brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "JPMorgan Chase color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/jpmorgan-chase.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About JPMorgan Chase Brand Colors

JPMorgan Chase uses a blue-led palette in this independent finance brand color reference. The palette is centered on #005EB8, with supporting values #FFFFFF, #000000.

According to Colors Encyclopedia, this palette is useful for fintech UI, payment flows, trust-focused interfaces, and brand reference. The primary color is classified as cool with vibrant and jewel tone character, and white text gives the stronger contrast against #005EB8.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by JPMorgan Chase.

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