Brand colors

Warner Bros. Brand Colors

Warner Bros. palette: #004DB4, #FFC72C, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Warner Bros..

Commonly referenced palette Warner Bros.
#004DB4#FFC72C#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#004DB4RGB 0, 77, 180
Palette color 2#FFC72CRGB 255, 199, 44
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-warner-bros-1: #004DB4;
  --brand-warner-bros-2: #FFC72C;
  --brand-warner-bros-3: #FFFFFF;
}

Accessibility Snapshot

#004DB4Black 2.72:1 / White 7.72:1
#FFC72CBlack 13.46:1 / White 1.56:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Warner Bros. Brand Colors

The Warner Bros. shield has acted as a container for a century of changing studio identities, production units, and film-specific opening treatments. Warner Bros. traces its origins to four brothers from an immigrant family in the early 1920s, and the shield's durability comes from a silhouette able to move between gold-and-blue heritage, monochrome corporate use, and title-specific transformations.

Blue, gold, and black are a reference to a familiar era, not a universal current specification for Warner Bros. Pictures, Television, Animation, Games, Discovery, HBO, DC, or New Line. Gold on screen is not metallic. Approved studio artwork and legal credit requirements must be used; ratings and accessibility information need independent contrast.

This unaffiliated reference does not reproduce the Warner Bros. shield or entertainment assets, represent a studio or licensee, imply endorsement, or grant trademark and copyright rights.

Downloadable brand colors infographic

Warner Bros. Brand Colors Infographic

Save an independent infographic of the commonly referenced Warner Bros. HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Warner Bros. brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Warner Bros. brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Warner Bros..

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.086
Black text2.72:1AA Fail
White text7.72:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "warner-bros",
  "name": "Warner Bros.",
  "category": "media",
  "brandCategory": [
    "Media & Entertainment",
    "media"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/warner-bros/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/media/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Warner Bros.."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#004DB4",
    "rgb": [
      0,
      77,
      180
    ],
    "hsl": [
      214,
      100,
      35
    ],
    "cmyk": [
      100,
      57,
      0,
      29
    ],
    "luminance": 0.086,
    "contrast": {
      "black": 2.72,
      "white": 7.72
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#FFC72C",
    "rgb": [
      255,
      199,
      44
    ],
    "hsl": [
      44,
      100,
      59
    ],
    "cmyk": [
      0,
      22,
      83,
      0
    ],
    "luminance": 0.6229,
    "contrast": {
      "black": 13.46,
      "white": 1.56
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "streaming UI",
    "entertainment branding",
    "campaign graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "media & entertainment brand colors",
    "blue brand palette",
    "orange brand palette",
    "gray brand palette",
    "cool brand palette",
    "warm brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "vibrant brand color",
    "light brand color",
    "Warner Bros. color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/warner-bros.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-warner-bros-1: #004DB4;\n--brand-warner-bros-2: #FFC72C;\n--brand-warner-bros-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#004DB4",
    "contrast": {
      "black": 2.72,
      "white": 7.72
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFC72C",
    "contrast": {
      "black": 13.46,
      "white": 1.56
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset
{
  "slug": "warner-bros",
  "name": "Warner Bros.",
  "category": "media",
  "brandCategory": [
    "Media & Entertainment",
    "media"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Warner Bros..",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/warner-bros/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/media/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/warner-bros.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#004DB4",
      "rgb": [
        0,
        77,
        180
      ],
      "hsl": [
        214,
        100,
        35
      ],
      "cmyk": [
        100,
        57,
        0,
        29
      ],
      "luminance": 0.086,
      "contrast": {
        "black": 2.72,
        "white": 7.72
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#FFC72C",
      "rgb": [
        255,
        199,
        44
      ],
      "hsl": [
        44,
        100,
        59
      ],
      "cmyk": [
        0,
        22,
        83,
        0
      ],
      "luminance": 0.6229,
      "contrast": {
        "black": 13.46,
        "white": 1.56
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "streaming UI",
    "entertainment branding",
    "campaign graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "media & entertainment brand colors",
    "blue brand palette",
    "orange brand palette",
    "gray brand palette",
    "cool brand palette",
    "warm brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "vibrant brand color",
    "light brand color",
    "Warner Bros. color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/warner-bros.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}