Colors Encyclopedia

Brand colors

Lidl Brand Colors

Lidl palette: #0050AA, #FFF200, #E30613. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Lidl.

RetailBrand indexAPIDataset
Commonly referenced palette Lidl
#0050AA#FFF200#E30613
Listed without an implied color hierarchy

Palette

Palette color 1#0050AARGB 0, 80, 170
Palette color 2#FFF200RGB 255, 242, 0
Palette color 3#E30613RGB 227, 6, 19

CSS Tokens

:root {
  --brand-lidl-1: #0050AA;
  --brand-lidl-2: #FFF200;
  --brand-lidl-3: #E30613;
}

Accessibility Snapshot

#0050AABlack 2.73:1 / White 7.7:1
#FFF200Black 17.95:1 / White 1.17:1
#E30613Black 4.3:1 / White 4.88:1

Brand palette context

About Lidl Brand Colors

Lidl is represented here by the commonly referenced values #0050AA, #FFF200, and #E30613 in this independent retail brand color reference. The palette includes Blue, Yellow, and Red color families, with no undocumented primary, secondary, or accent roles assigned.

Across 3 listed values, #0050AA is darkest at luminance 0.0864 and #FFF200 is lightest at 0.8476. Black gives the stronger standard-text contrast on 1 value, while white is stronger on 2; each pairing remains documented separately in the accessibility snapshot.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Lidl.

Downloadable brand colors infographic

Lidl Brand Colors Infographic

Save an independent infographic of the commonly referenced Lidl HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Lidl brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Lidl brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Lidl.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0864
Black text2.73:1AA Fail
White text7.7:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "lidl",
  "name": "Lidl",
  "category": "retail",
  "brandCategory": [
    "Retail",
    "retail"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/lidl/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/retail/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Lidl."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#0050AA",
    "rgb": [
      0,
      80,
      170
    ],
    "hsl": [
      212,
      100,
      33
    ],
    "cmyk": [
      100,
      53,
      0,
      33
    ],
    "luminance": 0.0864,
    "contrast": {
      "black": 2.73,
      "white": 7.7
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#FFF200",
    "rgb": [
      255,
      242,
      0
    ],
    "hsl": [
      57,
      100,
      50
    ],
    "cmyk": [
      0,
      5,
      100,
      0
    ],
    "luminance": 0.8476,
    "contrast": {
      "black": 17.95,
      "white": 1.17
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Palette color 3",
    "hex": "#E30613",
    "rgb": [
      227,
      6,
      19
    ],
    "hsl": [
      356,
      95,
      46
    ],
    "cmyk": [
      0,
      97,
      92,
      11
    ],
    "luminance": 0.1651,
    "contrast": {
      "black": 4.3,
      "white": 4.88
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  }
]
AI context
{
  "brandUseCases": [
    "commerce UI",
    "packaging",
    "storefront design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "retail brand colors",
    "blue brand palette",
    "yellow brand palette",
    "red brand palette",
    "cool brand palette",
    "warm brand palette",
    "jewel tone brand color",
    "vibrant brand color",
    "Lidl color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/lidl.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-lidl-1: #0050AA;\n--brand-lidl-2: #FFF200;\n--brand-lidl-3: #E30613;"
}
Accessibility
[
  {
    "hex": "#0050AA",
    "contrast": {
      "black": 2.73,
      "white": 7.7
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFF200",
    "contrast": {
      "black": 17.95,
      "white": 1.17
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#E30613",
    "contrast": {
      "black": 4.3,
      "white": 4.88
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  }
]
Full JSON dataset 
{
  "slug": "lidl",
  "name": "Lidl",
  "category": "retail",
  "brandCategory": [
    "Retail",
    "retail"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Lidl.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/lidl/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/retail/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/lidl.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#0050AA",
      "rgb": [
        0,
        80,
        170
      ],
      "hsl": [
        212,
        100,
        33
      ],
      "cmyk": [
        100,
        53,
        0,
        33
      ],
      "luminance": 0.0864,
      "contrast": {
        "black": 2.73,
        "white": 7.7
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#FFF200",
      "rgb": [
        255,
        242,
        0
      ],
      "hsl": [
        57,
        100,
        50
      ],
      "cmyk": [
        0,
        5,
        100,
        0
      ],
      "luminance": 0.8476,
      "contrast": {
        "black": 17.95,
        "white": 1.17
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Palette color 3",
      "hex": "#E30613",
      "rgb": [
        227,
        6,
        19
      ],
      "hsl": [
        356,
        95,
        46
      ],
      "cmyk": [
        0,
        97,
        92,
        11
      ],
      "luminance": 0.1651,
      "contrast": {
        "black": 4.3,
        "white": 4.88
      },
      "wcag": {
        "AA": [
          "#FFFFFF"
        ],
        "AAA": []
      }
    }
  ],
  "brandUseCases": [
    "commerce UI",
    "packaging",
    "storefront design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "retail brand colors",
    "blue brand palette",
    "yellow brand palette",
    "red brand palette",
    "cool brand palette",
    "warm brand palette",
    "jewel tone brand color",
    "vibrant brand color",
    "Lidl color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/lidl.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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