Colors Encyclopedia

Brand colors

Lidl Brand Colors

Lidl brand colors are commonly referenced as a palette led by #0050AA. According to Colors Encyclopedia, this independent technical reference lists #0050AA, #FFF200, #E30613 with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Lidl.

RetailBrand indexAPIDataset
Primary Lidl #0050AA

Palette

Primary#0050AARGB 0, 80, 170
Brand color 2#FFF200RGB 255, 242, 0
Brand color 3#E30613RGB 227, 6, 19

CSS Tokens

:root {
  --brand-lidl-1: #0050AA;
  --brand-lidl-2: #FFF200;
  --brand-lidl-3: #E30613;
}

Accessibility Snapshot

#0050AABlack 2.73:1 / White 7.7:1
#FFF200Black 17.95:1 / White 1.17:1
#E30613Black 4.3:1 / White 4.88:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0864
Black text2.73:1AA Fail
White text7.7:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "lidl",
  "name": "Lidl",
  "category": "retail",
  "brandCategory": [
    "Retail",
    "retail"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/lidl/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/retail/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Lidl."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#0050AA",
    "rgb": [
      0,
      80,
      170
    ],
    "hsl": [
      212,
      100,
      33
    ],
    "cmyk": [
      100,
      53,
      0,
      33
    ],
    "luminance": 0.0864,
    "contrast": {
      "black": 2.73,
      "white": 7.7
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#FFF200",
    "rgb": [
      255,
      242,
      0
    ],
    "hsl": [
      57,
      100,
      50
    ],
    "cmyk": [
      0,
      5,
      100,
      0
    ],
    "luminance": 0.8476,
    "contrast": {
      "black": 17.95,
      "white": 1.17
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Brand color 3",
    "hex": "#E30613",
    "rgb": [
      227,
      6,
      19
    ],
    "hsl": [
      356,
      95,
      46
    ],
    "cmyk": [
      0,
      97,
      92,
      11
    ],
    "luminance": 0.1651,
    "contrast": {
      "black": 4.3,
      "white": 4.88
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  }
]
AI context
{
  "brandUseCases": [
    "commerce UI",
    "packaging",
    "storefront design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "retail brand colors",
    "blue led palette",
    "cool brand palette",
    "jewel tone brand color",
    "Lidl color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/lidl.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-lidl-1: #0050AA;\n--brand-lidl-2: #FFF200;\n--brand-lidl-3: #E30613;"
}
Accessibility
[
  {
    "hex": "#0050AA",
    "contrast": {
      "black": 2.73,
      "white": 7.7
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFF200",
    "contrast": {
      "black": 17.95,
      "white": 1.17
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#E30613",
    "contrast": {
      "black": 4.3,
      "white": 4.88
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  }
]
Full JSON dataset 
{
  "slug": "lidl",
  "name": "Lidl",
  "category": "retail",
  "brandCategory": [
    "Retail",
    "retail"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Lidl.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/lidl/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/retail/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/lidl.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#0050AA",
      "rgb": [
        0,
        80,
        170
      ],
      "hsl": [
        212,
        100,
        33
      ],
      "cmyk": [
        100,
        53,
        0,
        33
      ],
      "luminance": 0.0864,
      "contrast": {
        "black": 2.73,
        "white": 7.7
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#FFF200",
      "rgb": [
        255,
        242,
        0
      ],
      "hsl": [
        57,
        100,
        50
      ],
      "cmyk": [
        0,
        5,
        100,
        0
      ],
      "luminance": 0.8476,
      "contrast": {
        "black": 17.95,
        "white": 1.17
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Brand color 3",
      "hex": "#E30613",
      "rgb": [
        227,
        6,
        19
      ],
      "hsl": [
        356,
        95,
        46
      ],
      "cmyk": [
        0,
        97,
        92,
        11
      ],
      "luminance": 0.1651,
      "contrast": {
        "black": 4.3,
        "white": 4.88
      },
      "wcag": {
        "AA": [
          "#FFFFFF"
        ],
        "AAA": []
      }
    }
  ],
  "brandUseCases": [
    "commerce UI",
    "packaging",
    "storefront design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "retail brand colors",
    "blue led palette",
    "cool brand palette",
    "jewel tone brand color",
    "Lidl color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/lidl.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About Lidl Brand Colors

Lidl uses a blue-led palette in this independent retail brand color reference. The palette is centered on #0050AA, with supporting values #FFF200, #E30613.

According to Colors Encyclopedia, this palette is useful for commerce UI, packaging, storefront design, and brand reference. The primary color is classified as cool with jewel tone character, and white text gives the stronger contrast against #0050AA.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Lidl.

Related Brand Color Guides

Retail brand colorsBrowse all retail brand color references.Adidas brand colorsCompare another retail palette.Aldi brand colorsCompare another retail palette.Best Buy brand colorsCompare another retail palette.Costco brand colorsCompare another retail palette.Warner Bros. similar paletteOpen a brand palette with a nearby primary color.IKEA similar paletteOpen a brand palette with a nearby primary color.JPMorgan Chase similar paletteOpen a brand palette with a nearby primary color.Cobalt Blue colorOpen the nearest named color reference.Lidl APIOpen the machine-readable brand color JSON.