Colors Encyclopedia

Brand colors

Aldi Brand Colors

Aldi palette: #004B93, #ED1C24, #F9A01B, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Aldi.

RetailBrand indexAPIDataset
Commonly referenced palette Aldi
#004B93#ED1C24#F9A01B#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#004B93RGB 0, 75, 147
Palette color 2#ED1C24RGB 237, 28, 36
Palette color 3#F9A01BRGB 249, 160, 27
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-aldi-1: #004B93;
  --brand-aldi-2: #ED1C24;
  --brand-aldi-3: #F9A01B;
  --brand-aldi-4: #FFFFFF;
}

Accessibility Snapshot

#004B93Black 2.43:1 / White 8.65:1
#ED1C24Black 4.79:1 / White 4.38:1
#F9A01BBlack 10.07:1 / White 2.08:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context

About Aldi Brand Colors

Aldi is represented here by the commonly referenced values #004B93, #ED1C24, #F9A01B, and #FFFFFF in this independent retail brand color reference. The palette includes Blue, Red, Orange, and Gray color families, with no undocumented primary, secondary, or accent roles assigned.

Across 4 listed values, #004B93 is darkest at luminance 0.0714 and #FFFFFF is lightest at 1. Black gives the stronger standard-text contrast on 3 values, while white is stronger on 1; each pairing remains documented separately in the accessibility snapshot.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Aldi.

Downloadable brand colors infographic

Aldi Brand Colors Infographic

Save an independent infographic of the commonly referenced Aldi HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Aldi brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Aldi brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Aldi.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0714
Black text2.43:1AA Fail
White text8.65:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "aldi",
  "name": "Aldi",
  "category": "retail",
  "brandCategory": [
    "Retail",
    "retail"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/aldi/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/retail/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Aldi."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#004B93",
    "rgb": [
      0,
      75,
      147
    ],
    "hsl": [
      209,
      100,
      29
    ],
    "cmyk": [
      100,
      49,
      0,
      42
    ],
    "luminance": 0.0714,
    "contrast": {
      "black": 2.43,
      "white": 8.65
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#ED1C24",
    "rgb": [
      237,
      28,
      36
    ],
    "hsl": [
      358,
      85,
      52
    ],
    "cmyk": [
      0,
      88,
      85,
      7
    ],
    "luminance": 0.1896,
    "contrast": {
      "black": 4.79,
      "white": 4.38
    },
    "wcag": {
      "AA": [
        "#000000"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 3",
    "hex": "#F9A01B",
    "rgb": [
      249,
      160,
      27
    ],
    "hsl": [
      36,
      95,
      54
    ],
    "cmyk": [
      0,
      36,
      89,
      2
    ],
    "luminance": 0.4536,
    "contrast": {
      "black": 10.07,
      "white": 2.08
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "commerce UI",
    "packaging",
    "storefront design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "retail brand colors",
    "blue brand palette",
    "red brand palette",
    "orange brand palette",
    "gray brand palette",
    "cool brand palette",
    "warm brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "vibrant brand color",
    "light brand color",
    "Aldi color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/aldi.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-aldi-1: #004B93;\n--brand-aldi-2: #ED1C24;\n--brand-aldi-3: #F9A01B;\n--brand-aldi-4: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#004B93",
    "contrast": {
      "black": 2.43,
      "white": 8.65
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#ED1C24",
    "contrast": {
      "black": 4.79,
      "white": 4.38
    },
    "wcag": {
      "AA": [
        "#000000"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#F9A01B",
    "contrast": {
      "black": 10.07,
      "white": 2.08
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "aldi",
  "name": "Aldi",
  "category": "retail",
  "brandCategory": [
    "Retail",
    "retail"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Aldi.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/aldi/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/retail/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/aldi.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#004B93",
      "rgb": [
        0,
        75,
        147
      ],
      "hsl": [
        209,
        100,
        29
      ],
      "cmyk": [
        100,
        49,
        0,
        42
      ],
      "luminance": 0.0714,
      "contrast": {
        "black": 2.43,
        "white": 8.65
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#ED1C24",
      "rgb": [
        237,
        28,
        36
      ],
      "hsl": [
        358,
        85,
        52
      ],
      "cmyk": [
        0,
        88,
        85,
        7
      ],
      "luminance": 0.1896,
      "contrast": {
        "black": 4.79,
        "white": 4.38
      },
      "wcag": {
        "AA": [
          "#000000"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 3",
      "hex": "#F9A01B",
      "rgb": [
        249,
        160,
        27
      ],
      "hsl": [
        36,
        95,
        54
      ],
      "cmyk": [
        0,
        36,
        89,
        2
      ],
      "luminance": 0.4536,
      "contrast": {
        "black": 10.07,
        "white": 2.08
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "commerce UI",
    "packaging",
    "storefront design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "retail brand colors",
    "blue brand palette",
    "red brand palette",
    "orange brand palette",
    "gray brand palette",
    "cool brand palette",
    "warm brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "vibrant brand color",
    "light brand color",
    "Aldi color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/aldi.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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