Colors Encyclopedia

Brand colors

Pepsi Brand Colors

Pepsi palette: #004B93, #E32934, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Pepsi.

FoodBrand indexAPIDataset
Commonly referenced palette Pepsi
#004B93#E32934#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#004B93RGB 0, 75, 147
Palette color 2#E32934RGB 227, 41, 52
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-pepsi-1: #004B93;
  --brand-pepsi-2: #E32934;
  --brand-pepsi-3: #FFFFFF;
}

Accessibility Snapshot

#004B93Black 2.43:1 / White 8.65:1
#E32934Black 4.63:1 / White 4.53:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Pepsi Brand Colors

Pepsi’s current visual identity deliberately reconnects the wordmark and globe while adding electric blue and the black associated with Pepsi Zero Sugar to the long-standing red, white, and blue language. PepsiCo Design describes the 2023 redesign as the first major identity evolution in fourteen years and as a bridge between more than a century of brand history and motion-oriented digital applications.

The blue, red, and white values on this compact page capture the familiar triad, but the current system also depends on black, a custom typeface, the globe, and the animated Pulse. That matters when interpreting the swatches: they are not a complete contemporary asset kit, and their order does not define official hierarchy. Use PepsiCo’s media library for approved files rather than reconstructing the globe.

This independent palette reference does not distribute Pepsi assets, imply affiliation, authorize packaging or trademark use, or replace current PepsiCo guidance.

Downloadable brand colors infographic

Pepsi Brand Colors Infographic

Save an independent infographic of the commonly referenced Pepsi HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Pepsi brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Pepsi brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Pepsi.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0714
Black text2.43:1AA Fail
White text8.65:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "pepsi",
  "name": "Pepsi",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/pepsi/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Pepsi."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#004B93",
    "rgb": [
      0,
      75,
      147
    ],
    "hsl": [
      209,
      100,
      29
    ],
    "cmyk": [
      100,
      49,
      0,
      42
    ],
    "luminance": 0.0714,
    "contrast": {
      "black": 2.43,
      "white": 8.65
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#E32934",
    "rgb": [
      227,
      41,
      52
    ],
    "hsl": [
      356,
      77,
      53
    ],
    "cmyk": [
      0,
      82,
      77,
      11
    ],
    "luminance": 0.1816,
    "contrast": {
      "black": 4.63,
      "white": 4.53
    },
    "wcag": {
      "AA": [
        "#000000",
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "blue brand palette",
    "red brand palette",
    "gray brand palette",
    "cool brand palette",
    "warm brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "vibrant brand color",
    "light brand color",
    "Pepsi color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/pepsi.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-pepsi-1: #004B93;\n--brand-pepsi-2: #E32934;\n--brand-pepsi-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#004B93",
    "contrast": {
      "black": 2.43,
      "white": 8.65
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#E32934",
    "contrast": {
      "black": 4.63,
      "white": 4.53
    },
    "wcag": {
      "AA": [
        "#000000",
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "pepsi",
  "name": "Pepsi",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Pepsi.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/pepsi/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/pepsi.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#004B93",
      "rgb": [
        0,
        75,
        147
      ],
      "hsl": [
        209,
        100,
        29
      ],
      "cmyk": [
        100,
        49,
        0,
        42
      ],
      "luminance": 0.0714,
      "contrast": {
        "black": 2.43,
        "white": 8.65
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#E32934",
      "rgb": [
        227,
        41,
        52
      ],
      "hsl": [
        356,
        77,
        53
      ],
      "cmyk": [
        0,
        82,
        77,
        11
      ],
      "luminance": 0.1816,
      "contrast": {
        "black": 4.63,
        "white": 4.53
      },
      "wcag": {
        "AA": [
          "#000000",
          "#FFFFFF"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "blue brand palette",
    "red brand palette",
    "gray brand palette",
    "cool brand palette",
    "warm brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "vibrant brand color",
    "light brand color",
    "Pepsi color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/pepsi.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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