Colors Encyclopedia

Brand colors

LinkedIn Brand Colors

LinkedIn palette: #0A66C2, #004182, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by LinkedIn.

Social MediaBrand indexAPIDataset
Commonly referenced palette LinkedIn
#0A66C2#004182#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#0A66C2RGB 10, 102, 194
Palette color 2#004182RGB 0, 65, 130
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-linkedin-1: #0A66C2;
  --brand-linkedin-2: #004182;
  --brand-linkedin-3: #FFFFFF;
}

Accessibility Snapshot

#0A66C2Black 3.69:1 / White 5.69:1
#004182Black 2.08:1 / White 10.11:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About LinkedIn Brand Colors

LinkedIn’s blue operates as a signature platform color, but the company’s own guidance shows why that recognition creates restrictions as well as design value. LinkedIn distinguishes the full wordmark, the [in] mark, and plain-text references, and asks third-party publications not to imitate the platform’s blue-led layout or imply sponsorship.

Within an independent palette reference, blue, deeper blue, and white explain the recognizable light-and-dark structure without recreating the interface. For actual brand use, LinkedIn requires approved downloads and context-specific rules; it also states that the mark should not become the most prominent feature of an unrelated business or publication.

This page is unaffiliated with LinkedIn and does not provide logo rights. LinkedIn and related marks remain the property of LinkedIn Corporation and its affiliates.

Downloadable brand colors infographic

LinkedIn Brand Colors Infographic

Save an independent infographic of the commonly referenced LinkedIn HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
LinkedIn brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
LinkedIn brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by LinkedIn.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1346
Black text3.69:1AA Fail
White text5.69:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "linkedin",
  "name": "LinkedIn",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/linkedin/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by LinkedIn."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#0A66C2",
    "rgb": [
      10,
      102,
      194
    ],
    "hsl": [
      210,
      90,
      40
    ],
    "cmyk": [
      95,
      47,
      0,
      24
    ],
    "luminance": 0.1346,
    "contrast": {
      "black": 3.69,
      "white": 5.69
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#004182",
    "rgb": [
      0,
      65,
      130
    ],
    "hsl": [
      210,
      100,
      25
    ],
    "cmyk": [
      100,
      50,
      0,
      49
    ],
    "luminance": 0.0539,
    "contrast": {
      "black": 2.08,
      "white": 10.11
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "light brand color",
    "LinkedIn color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/linkedin.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-linkedin-1: #0A66C2;\n--brand-linkedin-2: #004182;\n--brand-linkedin-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#0A66C2",
    "contrast": {
      "black": 3.69,
      "white": 5.69
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#004182",
    "contrast": {
      "black": 2.08,
      "white": 10.11
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "linkedin",
  "name": "LinkedIn",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by LinkedIn.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/linkedin/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/linkedin.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#0A66C2",
      "rgb": [
        10,
        102,
        194
      ],
      "hsl": [
        210,
        90,
        40
      ],
      "cmyk": [
        95,
        47,
        0,
        24
      ],
      "luminance": 0.1346,
      "contrast": {
        "black": 3.69,
        "white": 5.69
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#004182",
      "rgb": [
        0,
        65,
        130
      ],
      "hsl": [
        210,
        100,
        25
      ],
      "cmyk": [
        100,
        50,
        0,
        49
      ],
      "luminance": 0.0539,
      "contrast": {
        "black": 2.08,
        "white": 10.11
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "light brand color",
    "LinkedIn color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/linkedin.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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