Colors Encyclopedia

Brand colors

Walmart Brand Colors

Walmart brand colors are commonly referenced as a palette led by #0071CE. According to Colors Encyclopedia, this independent technical reference lists #0071CE, #FFC220, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Walmart.

RetailBrand indexAPIDataset
Primary Walmart #0071CE

Palette

Primary#0071CERGB 0, 113, 206
Brand color 2#FFC220RGB 255, 194, 32
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-walmart-1: #0071CE;
  --brand-walmart-2: #FFC220;
  --brand-walmart-3: #FFFFFF;
}

Accessibility Snapshot

#0071CEBlack 4.25:1 / White 4.94:1
#FFC220Black 12.99:1 / White 1.62:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1627
Black text4.25:1AA Fail
White text4.94:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "walmart",
  "name": "Walmart",
  "category": "retail",
  "brandCategory": [
    "Retail",
    "retail"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/walmart/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/retail/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Walmart."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#0071CE",
    "rgb": [
      0,
      113,
      206
    ],
    "hsl": [
      207,
      100,
      40
    ],
    "cmyk": [
      100,
      45,
      0,
      19
    ],
    "luminance": 0.1627,
    "contrast": {
      "black": 4.25,
      "white": 4.94
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#FFC220",
    "rgb": [
      255,
      194,
      32
    ],
    "hsl": [
      44,
      100,
      56
    ],
    "cmyk": [
      0,
      24,
      87,
      0
    ],
    "luminance": 0.5995,
    "contrast": {
      "black": 12.99,
      "white": 1.62
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "commerce UI",
    "packaging",
    "storefront design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "retail brand colors",
    "blue led palette",
    "cool brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "Walmart color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/walmart.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-walmart-1: #0071CE;\n--brand-walmart-2: #FFC220;\n--brand-walmart-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#0071CE",
    "contrast": {
      "black": 4.25,
      "white": 4.94
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFC220",
    "contrast": {
      "black": 12.99,
      "white": 1.62
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "walmart",
  "name": "Walmart",
  "category": "retail",
  "brandCategory": [
    "Retail",
    "retail"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Walmart.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/walmart/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/retail/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/walmart.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#0071CE",
      "rgb": [
        0,
        113,
        206
      ],
      "hsl": [
        207,
        100,
        40
      ],
      "cmyk": [
        100,
        45,
        0,
        19
      ],
      "luminance": 0.1627,
      "contrast": {
        "black": 4.25,
        "white": 4.94
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#FFC220",
      "rgb": [
        255,
        194,
        32
      ],
      "hsl": [
        44,
        100,
        56
      ],
      "cmyk": [
        0,
        24,
        87,
        0
      ],
      "luminance": 0.5995,
      "contrast": {
        "black": 12.99,
        "white": 1.62
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "commerce UI",
    "packaging",
    "storefront design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "retail brand colors",
    "blue led palette",
    "cool brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "Walmart color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/walmart.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About Walmart Brand Colors

Walmart uses a blue-led palette in this independent retail brand color reference. The palette is centered on #0071CE, with supporting values #FFC220, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for commerce UI, packaging, storefront design, and brand reference. The primary color is classified as cool with vibrant and jewel tone character, and white text gives the stronger contrast against #0071CE.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Walmart.

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