Colors Encyclopedia

Brand colors

Walmart Brand Colors

Walmart palette: #0071CE, #FFC220, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Walmart.

RetailBrand indexAPIDataset
Commonly referenced palette Walmart
#0071CE#FFC220#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#0071CERGB 0, 113, 206
Palette color 2#FFC220RGB 255, 194, 32
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-walmart-1: #0071CE;
  --brand-walmart-2: #FFC220;
  --brand-walmart-3: #FFFFFF;
}

Accessibility Snapshot

#0071CEBlack 4.25:1 / White 4.94:1
#FFC220Black 12.99:1 / White 1.62:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Walmart Brand Colors

Walmart’s current brand center names True Blue, Spark Yellow, and white as its primary palette, with additional blues assigned to typography and information hierarchy. That role-based system matters more than treating the colors as interchangeable swatches: Bentonville Blue supports text, while Everyday Blue and Sky Blue extend charts, presentations, and infographics.

The official guidance reserves True Blue type for high-impact, low-content applications and warns that it is not AAA-compliant for small text. Over photography, white is preferred unless True Blue and the yellow Spark provide better contrast. This page therefore presents a compact visual reference, while production work should follow the current pairings, accessibility table, approved artwork, and channel-specific rules.

This independent analysis does not distribute Walmart assets, imply a retail relationship, authorize use of the wordmark or Spark, or replace the current brand center.

Downloadable brand colors infographic

Walmart Brand Colors Infographic

Save an independent infographic of the commonly referenced Walmart HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Walmart brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Walmart brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Walmart.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1627
Black text4.25:1AA Fail
White text4.94:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "walmart",
  "name": "Walmart",
  "category": "retail",
  "brandCategory": [
    "Retail",
    "retail"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/walmart/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/retail/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Walmart."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#0071CE",
    "rgb": [
      0,
      113,
      206
    ],
    "hsl": [
      207,
      100,
      40
    ],
    "cmyk": [
      100,
      45,
      0,
      19
    ],
    "luminance": 0.1627,
    "contrast": {
      "black": 4.25,
      "white": 4.94
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#FFC220",
    "rgb": [
      255,
      194,
      32
    ],
    "hsl": [
      44,
      100,
      56
    ],
    "cmyk": [
      0,
      24,
      87,
      0
    ],
    "luminance": 0.5995,
    "contrast": {
      "black": 12.99,
      "white": 1.62
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "commerce UI",
    "packaging",
    "storefront design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "retail brand colors",
    "blue brand palette",
    "orange brand palette",
    "gray brand palette",
    "cool brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "light brand color",
    "Walmart color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/walmart.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-walmart-1: #0071CE;\n--brand-walmart-2: #FFC220;\n--brand-walmart-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#0071CE",
    "contrast": {
      "black": 4.25,
      "white": 4.94
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFC220",
    "contrast": {
      "black": 12.99,
      "white": 1.62
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "walmart",
  "name": "Walmart",
  "category": "retail",
  "brandCategory": [
    "Retail",
    "retail"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Walmart.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/walmart/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/retail/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/walmart.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#0071CE",
      "rgb": [
        0,
        113,
        206
      ],
      "hsl": [
        207,
        100,
        40
      ],
      "cmyk": [
        100,
        45,
        0,
        19
      ],
      "luminance": 0.1627,
      "contrast": {
        "black": 4.25,
        "white": 4.94
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#FFC220",
      "rgb": [
        255,
        194,
        32
      ],
      "hsl": [
        44,
        100,
        56
      ],
      "cmyk": [
        0,
        24,
        87,
        0
      ],
      "luminance": 0.5995,
      "contrast": {
        "black": 12.99,
        "white": 1.62
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "commerce UI",
    "packaging",
    "storefront design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "retail brand colors",
    "blue brand palette",
    "orange brand palette",
    "gray brand palette",
    "cool brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "light brand color",
    "Walmart color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/walmart.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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