Brand colors

Trello Brand Colors

Trello palette: #0079BF, #026AA7, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Trello.

Commonly referenced palette Trello
#0079BF#026AA7#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#0079BFRGB 0, 121, 191
Palette color 2#026AA7RGB 2, 106, 167
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-trello-1: #0079BF;
  --brand-trello-2: #026AA7;
  --brand-trello-3: #FFFFFF;
}

Accessibility Snapshot

#0079BFBlack 4.49:1 / White 4.68:1
#026AA7Black 3.62:1 / White 5.8:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Trello Brand Colors

Trello's visual language grew from the practical need to keep boards, cards, labels, apps, documentation, and merchandise coherent. Its early guide expanded one official blue plus green, red, and yellow status colors into weighted scales, while preserving the card as a recognizable interface object. The goal was a bright, useful system rather than color applied as decoration.

Blue, white, and dark text represent the service at a high level but cannot replace current Atlassian tokens, Trello themes, board backgrounds, or label scales. Labels can and should have names, not only colors. Third-party apps must not modify the logo, use it as their own icon, or imply official affiliation.

This unaffiliated reference does not distribute Trello, Taco, or Atlassian assets, represent a Power-Up or partner, imply endorsement, or grant trademark permission.

Downloadable brand colors infographic

Trello Brand Colors Infographic

Save an independent infographic of the commonly referenced Trello HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Trello brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Trello brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Trello.

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1744
Black text4.49:1AA Fail
White text4.68:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "trello",
  "name": "Trello",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/trello/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Trello."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#0079BF",
    "rgb": [
      0,
      121,
      191
    ],
    "hsl": [
      202,
      100,
      37
    ],
    "cmyk": [
      100,
      37,
      0,
      25
    ],
    "luminance": 0.1744,
    "contrast": {
      "black": 4.49,
      "white": 4.68
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#026AA7",
    "rgb": [
      2,
      106,
      167
    ],
    "hsl": [
      202,
      98,
      33
    ],
    "cmyk": [
      99,
      37,
      0,
      35
    ],
    "luminance": 0.1311,
    "contrast": {
      "black": 3.62,
      "white": 5.8
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "light brand color",
    "Trello color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/trello.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-trello-1: #0079BF;\n--brand-trello-2: #026AA7;\n--brand-trello-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#0079BF",
    "contrast": {
      "black": 4.49,
      "white": 4.68
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#026AA7",
    "contrast": {
      "black": 3.62,
      "white": 5.8
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset
{
  "slug": "trello",
  "name": "Trello",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Trello.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/trello/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/trello.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#0079BF",
      "rgb": [
        0,
        121,
        191
      ],
      "hsl": [
        202,
        100,
        37
      ],
      "cmyk": [
        100,
        37,
        0,
        25
      ],
      "luminance": 0.1744,
      "contrast": {
        "black": 4.49,
        "white": 4.68
      },
      "wcag": {
        "AA": [
          "#FFFFFF"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#026AA7",
      "rgb": [
        2,
        106,
        167
      ],
      "hsl": [
        202,
        98,
        33
      ],
      "cmyk": [
        99,
        37,
        0,
        35
      ],
      "luminance": 0.1311,
      "contrast": {
        "black": 3.62,
        "white": 5.8
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "light brand color",
    "Trello color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/trello.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}