Colors Encyclopedia

Brand colors

American Airlines Brand Colors

American Airlines palette: #0078D2, #C8102E, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by American Airlines.

TravelBrand indexAPIDataset
Commonly referenced palette American Airlines
#0078D2#C8102E#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#0078D2RGB 0, 120, 210
Palette color 2#C8102ERGB 200, 16, 46
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-american-airlines-1: #0078D2;
  --brand-american-airlines-2: #C8102E;
  --brand-american-airlines-3: #FFFFFF;
}

Accessibility Snapshot

#0078D2Black 4.62:1 / White 4.55:1
#C8102EBlack 3.57:1 / White 5.88:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About American Airlines Brand Colors

American Airlines replaced a visual system used for more than forty years in 2013 as its fleet moved toward composite aircraft that could not retain the polished-metal treatment of earlier jets. The new flight symbol combined references to an eagle, an A, and a star, while the tail turned red, white, and blue stripes into a large-scale pattern. Silver mica paint initially preserved a visual link to the carrier's 'silver bird' heritage.

Red, blue, and white describe the national-color core but cannot specify aircraft paint, reflective materials, tail geometry, airport signs, uniforms, AAdvantage, or regional-carrier liveries. Booking, fare, boarding group, status, delay, and safety information must always use explicit labels and standard symbols rather than color alone.

This independent reference does not reproduce American Airlines artwork, certify a livery or service, sell travel, represent the airline, imply endorsement, or grant trademark permission.

Downloadable brand colors infographic

American Airlines Brand Colors Infographic

Save an independent infographic of the commonly referenced American Airlines HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
American Airlines brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
American Airlines brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by American Airlines.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1809
Black text4.62:1AA Pass
White text4.55:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "american-airlines",
  "name": "American Airlines",
  "category": "travel",
  "brandCategory": [
    "Travel & Hospitality",
    "travel"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/american-airlines/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/travel/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by American Airlines."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#0078D2",
    "rgb": [
      0,
      120,
      210
    ],
    "hsl": [
      206,
      100,
      41
    ],
    "cmyk": [
      100,
      43,
      0,
      18
    ],
    "luminance": 0.1809,
    "contrast": {
      "black": 4.62,
      "white": 4.55
    },
    "wcag": {
      "AA": [
        "#000000",
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#C8102E",
    "rgb": [
      200,
      16,
      46
    ],
    "hsl": [
      350,
      85,
      42
    ],
    "cmyk": [
      0,
      92,
      77,
      22
    ],
    "luminance": 0.1285,
    "contrast": {
      "black": 3.57,
      "white": 5.88
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "booking UI",
    "hospitality branding",
    "airline design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "travel & hospitality brand colors",
    "blue brand palette",
    "red brand palette",
    "gray brand palette",
    "cool brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "light brand color",
    "American Airlines color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#FFFFFF",
    "#F5F5F5",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/american-airlines.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-american-airlines-1: #0078D2;\n--brand-american-airlines-2: #C8102E;\n--brand-american-airlines-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#0078D2",
    "contrast": {
      "black": 4.62,
      "white": 4.55
    },
    "wcag": {
      "AA": [
        "#000000",
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#C8102E",
    "contrast": {
      "black": 3.57,
      "white": 5.88
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "american-airlines",
  "name": "American Airlines",
  "category": "travel",
  "brandCategory": [
    "Travel & Hospitality",
    "travel"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by American Airlines.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/american-airlines/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/travel/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/american-airlines.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#0078D2",
      "rgb": [
        0,
        120,
        210
      ],
      "hsl": [
        206,
        100,
        41
      ],
      "cmyk": [
        100,
        43,
        0,
        18
      ],
      "luminance": 0.1809,
      "contrast": {
        "black": 4.62,
        "white": 4.55
      },
      "wcag": {
        "AA": [
          "#000000",
          "#FFFFFF"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#C8102E",
      "rgb": [
        200,
        16,
        46
      ],
      "hsl": [
        350,
        85,
        42
      ],
      "cmyk": [
        0,
        92,
        77,
        22
      ],
      "luminance": 0.1285,
      "contrast": {
        "black": 3.57,
        "white": 5.88
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "booking UI",
    "hospitality branding",
    "airline design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "travel & hospitality brand colors",
    "blue brand palette",
    "red brand palette",
    "gray brand palette",
    "cool brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "light brand color",
    "American Airlines color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#FFFFFF",
    "#F5F5F5",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/american-airlines.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Related Brand Color Guides

Travel & Hospitality brand colorsBrowse all travel & hospitality brand color references.Accor brand colorsCompare another travel & hospitality palette.Air France brand colorsCompare another travel & hospitality palette.Airbnb brand colorsCompare another travel & hospitality palette.Booking.com brand colorsCompare another travel & hospitality palette.Walmart similar paletteOpen a palette with a nearby first-listed color value.Intel similar paletteOpen a palette with a nearby first-listed color value.Olympics similar paletteOpen a palette with a nearby first-listed color value.Anodized Blue colorOpen the nearest named color reference.American Airlines APIOpen the machine-readable brand color JSON.