Brand colors

Airbnb Brand Colors

Airbnb palette: #FF5A5F, #00A699, #FC642D, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Airbnb.

Travel Brand index API Dataset

Commonly referenced palette Airbnb

#FF5A5F#00A699#FC642D#FFFFFF

Listed without an implied color hierarchy

Palette

Palette color 1#FF5A5FRGB 255, 90, 95

Palette color 2#00A699RGB 0, 166, 153

Palette color 3#FC642DRGB 252, 100, 45

White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-airbnb-1: #FF5A5F;
  --brand-airbnb-2: #00A699;
  --brand-airbnb-3: #FC642D;
  --brand-airbnb-4: #FFFFFF;
}

Accessibility Snapshot

#FF5A5FBlack 6.88:1 / White 3.05:1

#00A699Black 6.91:1 / White 3.04:1

#FC642DBlack 7:1 / White 3:1

#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Airbnb Brand Colors

Airbnb’s warm coral is often called Rausch within the company’s identity, but the official trademark guidance makes clear that the color exists inside a protected system that includes the Airbnb name and Bélo symbol. The company specifically warns third parties not to emphasize its distinctive color, typography, or identity in ways that could cause confusion.

For analysis, the coral can be understood as the high-energy accent, with dark text and white providing the clean contrast used around it. For production, sampling the color does not create permission to use the Bélo or to make another service look affiliated with Airbnb. The distinction between studying a palette and adopting trade dress is particularly important here.

This independent page does not reproduce the Bélo, imply an Airbnb relationship, or authorize use of Airbnb trademarks or distinctive brand presentation.

Downloadable brand colors infographic

Airbnb Brand Colors Infographic

Save an independent infographic of the commonly referenced Airbnb HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800

Airbnb brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Airbnb.

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Luminance0.294

Black text6.88:1AA Pass

White text3.05:1AA Fail

hexCanonical HEX value

rgbRed, green, blue channels

hslHue, saturation, lightness

cmykApproximate print conversion

wcagAA and AAA contrast options

harmoniesMathematical harmony sets

variantsGenerated tone variants

nearestColorsKnowledge graph neighbors

Structured sections

Brand

{
  "slug": "airbnb",
  "name": "Airbnb",
  "category": "travel",
  "brandCategory": [
    "Travel & Hospitality",
    "travel"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/airbnb/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/travel/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Airbnb."
}

Palette

[
  {
    "name": "Palette color 1",
    "hex": "#FF5A5F",
    "rgb": [
      255,
      90,
      95
    ],
    "hsl": [
      358,
      100,
      68
    ],
    "cmyk": [
      0,
      65,
      63,
      0
    ],
    "luminance": 0.294,
    "contrast": {
      "black": 6.88,
      "white": 3.05
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#00A699",
    "rgb": [
      0,
      166,
      153
    ],
    "hsl": [
      175,
      100,
      33
    ],
    "cmyk": [
      100,
      0,
      8,
      35
    ],
    "luminance": 0.2957,
    "contrast": {
      "black": 6.91,
      "white": 3.04
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 3",
    "hex": "#FC642D",
    "rgb": [
      252,
      100,
      45
    ],
    "hsl": [
      16,
      97,
      58
    ],
    "cmyk": [
      0,
      60,
      82,
      1
    ],
    "luminance": 0.3,
    "contrast": {
      "black": 7,
      "white": 3
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]

AI context

{
  "brandUseCases": [
    "booking UI",
    "hospitality branding",
    "airline design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "travel & hospitality brand colors",
    "red brand palette",
    "cyan brand palette",
    "orange brand palette",
    "gray brand palette",
    "warm brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "balanced brand color",
    "light brand color",
    "Airbnb color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/airbnb.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

CSS tokens

{
  "css": "--brand-airbnb-1: #FF5A5F;\n--brand-airbnb-2: #00A699;\n--brand-airbnb-3: #FC642D;\n--brand-airbnb-4: #FFFFFF;"
}

Accessibility

[
  {
    "hex": "#FF5A5F",
    "contrast": {
      "black": 6.88,
      "white": 3.05
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#00A699",
    "contrast": {
      "black": 6.91,
      "white": 3.04
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FC642D",
    "contrast": {
      "black": 7,
      "white": 3
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]

Full JSON dataset

{
  "slug": "airbnb",
  "name": "Airbnb",
  "category": "travel",
  "brandCategory": [
    "Travel & Hospitality",
    "travel"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Airbnb.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/airbnb/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/travel/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/airbnb.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#FF5A5F",
      "rgb": [
        255,
        90,
        95
      ],
      "hsl": [
        358,
        100,
        68
      ],
      "cmyk": [
        0,
        65,
        63,
        0
      ],
      "luminance": 0.294,
      "contrast": {
        "black": 6.88,
        "white": 3.05
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#00A699",
      "rgb": [
        0,
        166,
        153
      ],
      "hsl": [
        175,
        100,
        33
      ],
      "cmyk": [
        100,
        0,
        8,
        35
      ],
      "luminance": 0.2957,
      "contrast": {
        "black": 6.91,
        "white": 3.04
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 3",
      "hex": "#FC642D",
      "rgb": [
        252,
        100,
        45
      ],
      "hsl": [
        16,
        97,
        58
      ],
      "cmyk": [
        0,
        60,
        82,
        1
      ],
      "luminance": 0.3,
      "contrast": {
        "black": 7,
        "white": 3
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "booking UI",
    "hospitality branding",
    "airline design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "travel & hospitality brand colors",
    "red brand palette",
    "cyan brand palette",
    "orange brand palette",
    "gray brand palette",
    "warm brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "balanced brand color",
    "light brand color",
    "Airbnb color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/airbnb.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

Airbnb Brand Colors

Palette

CSS Tokens

Accessibility Snapshot

About Airbnb Brand Colors

Airbnb Brand Colors Infographic

Machine-Readable Brand Color Data (JSON)

Related Brand Color Guides