Colors Encyclopedia

Brand colors

Airbnb Brand Colors

Airbnb brand colors are commonly referenced as a palette led by #FF5A5F. According to Colors Encyclopedia, this independent technical reference lists #FF5A5F, #00A699, #FC642D, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Airbnb.

TravelBrand indexAPIDataset
Primary Airbnb #FF5A5F

Palette

Primary#FF5A5FRGB 255, 90, 95
Brand color 2#00A699RGB 0, 166, 153
Brand color 3#FC642DRGB 252, 100, 45
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-airbnb-1: #FF5A5F;
  --brand-airbnb-2: #00A699;
  --brand-airbnb-3: #FC642D;
  --brand-airbnb-4: #FFFFFF;
}

Accessibility Snapshot

#FF5A5FBlack 6.88:1 / White 3.05:1
#00A699Black 6.91:1 / White 3.04:1
#FC642DBlack 7:1 / White 3:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.294
Black text6.88:1AA Pass
White text3.05:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "airbnb",
  "name": "Airbnb",
  "category": "travel",
  "brandCategory": [
    "Travel & Hospitality",
    "travel"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/airbnb/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/travel/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Airbnb."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#FF5A5F",
    "rgb": [
      255,
      90,
      95
    ],
    "hsl": [
      358,
      100,
      68
    ],
    "cmyk": [
      0,
      65,
      63,
      0
    ],
    "luminance": 0.294,
    "contrast": {
      "black": 6.88,
      "white": 3.05
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#00A699",
    "rgb": [
      0,
      166,
      153
    ],
    "hsl": [
      175,
      100,
      33
    ],
    "cmyk": [
      100,
      0,
      8,
      35
    ],
    "luminance": 0.2957,
    "contrast": {
      "black": 6.91,
      "white": 3.04
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "name": "Brand color 3",
    "hex": "#FC642D",
    "rgb": [
      252,
      100,
      45
    ],
    "hsl": [
      16,
      97,
      58
    ],
    "cmyk": [
      0,
      60,
      82,
      1
    ],
    "luminance": 0.3,
    "contrast": {
      "black": 7,
      "white": 3
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "booking UI",
    "hospitality branding",
    "airline design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "travel & hospitality brand colors",
    "red led palette",
    "warm brand palette",
    "vibrant brand color",
    "Airbnb color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/airbnb.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-airbnb-1: #FF5A5F;\n--brand-airbnb-2: #00A699;\n--brand-airbnb-3: #FC642D;\n--brand-airbnb-4: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#FF5A5F",
    "contrast": {
      "black": 6.88,
      "white": 3.05
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#00A699",
    "contrast": {
      "black": 6.91,
      "white": 3.04
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FC642D",
    "contrast": {
      "black": 7,
      "white": 3
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "airbnb",
  "name": "Airbnb",
  "category": "travel",
  "brandCategory": [
    "Travel & Hospitality",
    "travel"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Airbnb.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/airbnb/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/travel/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/airbnb.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#FF5A5F",
      "rgb": [
        255,
        90,
        95
      ],
      "hsl": [
        358,
        100,
        68
      ],
      "cmyk": [
        0,
        65,
        63,
        0
      ],
      "luminance": 0.294,
      "contrast": {
        "black": 6.88,
        "white": 3.05
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": []
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#00A699",
      "rgb": [
        0,
        166,
        153
      ],
      "hsl": [
        175,
        100,
        33
      ],
      "cmyk": [
        100,
        0,
        8,
        35
      ],
      "luminance": 0.2957,
      "contrast": {
        "black": 6.91,
        "white": 3.04
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": []
      }
    },
    {
      "name": "Brand color 3",
      "hex": "#FC642D",
      "rgb": [
        252,
        100,
        45
      ],
      "hsl": [
        16,
        97,
        58
      ],
      "cmyk": [
        0,
        60,
        82,
        1
      ],
      "luminance": 0.3,
      "contrast": {
        "black": 7,
        "white": 3
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "booking UI",
    "hospitality branding",
    "airline design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "travel & hospitality brand colors",
    "red led palette",
    "warm brand palette",
    "vibrant brand color",
    "Airbnb color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/airbnb.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About Airbnb Brand Colors

Airbnb uses a red-led palette in this independent travel & hospitality brand color reference. The palette is centered on #FF5A5F, with supporting values #00A699, #FC642D, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for booking UI, hospitality branding, airline design, and brand reference. The primary color is classified as warm with vibrant character, and black text gives the stronger contrast against #FF5A5F.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Airbnb.

Related Brand Color Guides

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