Colors Encyclopedia

Brand colors

Asana Brand Colors

Asana brand colors are commonly referenced as a palette led by #FC636B. According to Colors Encyclopedia, this independent technical reference lists #FC636B, #F92F60, #2A2A2A with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Asana.

TechnologyBrand indexAPIDataset
Primary Asana #FC636B

Palette

Primary#FC636BRGB 252, 99, 107
Brand color 2#F92F60RGB 249, 47, 96
Brand color 3#2A2A2ARGB 42, 42, 42

CSS Tokens

:root {
  --brand-asana-1: #FC636B;
  --brand-asana-2: #F92F60;
  --brand-asana-3: #2A2A2A;
}

Accessibility Snapshot

#FC636BBlack 7.14:1 / White 2.94:1
#F92F60Black 5.6:1 / White 3.75:1
#2A2A2ABlack 1.46:1 / White 14.34:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.3068
Black text7.14:1AA Pass
White text2.94:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "asana",
  "name": "Asana",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/asana/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Asana."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#FC636B",
    "rgb": [
      252,
      99,
      107
    ],
    "hsl": [
      357,
      96,
      69
    ],
    "cmyk": [
      0,
      61,
      58,
      1
    ],
    "luminance": 0.3068,
    "contrast": {
      "black": 7.14,
      "white": 2.94
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#F92F60",
    "rgb": [
      249,
      47,
      96
    ],
    "hsl": [
      345,
      94,
      58
    ],
    "cmyk": [
      0,
      81,
      61,
      2
    ],
    "luminance": 0.2302,
    "contrast": {
      "black": 5.6,
      "white": 3.75
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "name": "Brand color 3",
    "hex": "#2A2A2A",
    "rgb": [
      42,
      42,
      42
    ],
    "hsl": [
      0,
      0,
      16
    ],
    "cmyk": [
      0,
      0,
      0,
      84
    ],
    "luminance": 0.0232,
    "contrast": {
      "black": 1.46,
      "white": 14.34
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "red led palette",
    "warm brand palette",
    "vibrant brand color",
    "Asana color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/asana.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-asana-1: #FC636B;\n--brand-asana-2: #F92F60;\n--brand-asana-3: #2A2A2A;"
}
Accessibility
[
  {
    "hex": "#FC636B",
    "contrast": {
      "black": 7.14,
      "white": 2.94
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  },
  {
    "hex": "#F92F60",
    "contrast": {
      "black": 5.6,
      "white": 3.75
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#2A2A2A",
    "contrast": {
      "black": 1.46,
      "white": 14.34
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "asana",
  "name": "Asana",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Asana.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/asana/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/asana.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#FC636B",
      "rgb": [
        252,
        99,
        107
      ],
      "hsl": [
        357,
        96,
        69
      ],
      "cmyk": [
        0,
        61,
        58,
        1
      ],
      "luminance": 0.3068,
      "contrast": {
        "black": 7.14,
        "white": 2.94
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000"
        ]
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#F92F60",
      "rgb": [
        249,
        47,
        96
      ],
      "hsl": [
        345,
        94,
        58
      ],
      "cmyk": [
        0,
        81,
        61,
        2
      ],
      "luminance": 0.2302,
      "contrast": {
        "black": 5.6,
        "white": 3.75
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": []
      }
    },
    {
      "name": "Brand color 3",
      "hex": "#2A2A2A",
      "rgb": [
        42,
        42,
        42
      ],
      "hsl": [
        0,
        0,
        16
      ],
      "cmyk": [
        0,
        0,
        0,
        84
      ],
      "luminance": 0.0232,
      "contrast": {
        "black": 1.46,
        "white": 14.34
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    }
  ],
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "red led palette",
    "warm brand palette",
    "vibrant brand color",
    "Asana color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/asana.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About Asana Brand Colors

Asana uses a red-led palette in this independent technology brand color reference. The palette is centered on #FC636B, with supporting values #F92F60, #2A2A2A.

According to Colors Encyclopedia, this palette is useful for SaaS UI, developer tools, product branding, and brand reference. The primary color is classified as warm with vibrant character, and black text gives the stronger contrast against #FC636B.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Asana.

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