Colors Encyclopedia

Brand colors

Tesla Brand Colors

Tesla brand colors are commonly referenced as a palette led by #E82127. According to Colors Encyclopedia, this independent technical reference lists #E82127, #171A20, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tesla.

AutomotiveBrand indexAPIDataset
Primary Tesla #E82127

Palette

Primary#E82127RGB 232, 33, 39
Brand color 2#171A20RGB 23, 26, 32
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-tesla-1: #E82127;
  --brand-tesla-2: #171A20;
  --brand-tesla-3: #FFFFFF;
}

Accessibility Snapshot

#E82127Black 4.68:1 / White 4.49:1
#171A20Black 1.21:1 / White 17.41:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1839
Black text4.68:1AA Pass
White text4.49:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "tesla",
  "name": "Tesla",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/tesla/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tesla."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#E82127",
    "rgb": [
      232,
      33,
      39
    ],
    "hsl": [
      358,
      81,
      52
    ],
    "cmyk": [
      0,
      86,
      83,
      9
    ],
    "luminance": 0.1839,
    "contrast": {
      "black": 4.68,
      "white": 4.49
    },
    "wcag": {
      "AA": [
        "#000000"
      ],
      "AAA": []
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#171A20",
    "rgb": [
      23,
      26,
      32
    ],
    "hsl": [
      220,
      16,
      11
    ],
    "cmyk": [
      28,
      19,
      0,
      87
    ],
    "luminance": 0.0103,
    "contrast": {
      "black": 1.21,
      "white": 17.41
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "red led palette",
    "warm brand palette",
    "vibrant brand color",
    "Tesla color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#FFFFFF",
    "#F5F5F5",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/tesla.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-tesla-1: #E82127;\n--brand-tesla-2: #171A20;\n--brand-tesla-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#E82127",
    "contrast": {
      "black": 4.68,
      "white": 4.49
    },
    "wcag": {
      "AA": [
        "#000000"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#171A20",
    "contrast": {
      "black": 1.21,
      "white": 17.41
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "tesla",
  "name": "Tesla",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tesla.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/tesla/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/tesla.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#E82127",
      "rgb": [
        232,
        33,
        39
      ],
      "hsl": [
        358,
        81,
        52
      ],
      "cmyk": [
        0,
        86,
        83,
        9
      ],
      "luminance": 0.1839,
      "contrast": {
        "black": 4.68,
        "white": 4.49
      },
      "wcag": {
        "AA": [
          "#000000"
        ],
        "AAA": []
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#171A20",
      "rgb": [
        23,
        26,
        32
      ],
      "hsl": [
        220,
        16,
        11
      ],
      "cmyk": [
        28,
        19,
        0,
        87
      ],
      "luminance": 0.0103,
      "contrast": {
        "black": 1.21,
        "white": 17.41
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "red led palette",
    "warm brand palette",
    "vibrant brand color",
    "Tesla color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#FFFFFF",
    "#F5F5F5",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/tesla.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About Tesla Brand Colors

Tesla uses a red-led palette in this independent automotive brand color reference. The palette is centered on #E82127, with supporting values #171A20, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for vehicle branding, dealer websites, product UI, and brand reference. The primary color is classified as warm with vibrant character, and black text gives the stronger contrast against #E82127.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tesla.

Related Brand Color Guides

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