Colors Encyclopedia

Brand colors

Tesla Brand Colors

Tesla palette: #E82127, #171A20, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tesla.

AutomotiveBrand indexAPIDataset
Commonly referenced palette Tesla
#E82127#171A20#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#E82127RGB 232, 33, 39
Palette color 2#171A20RGB 23, 26, 32
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-tesla-1: #E82127;
  --brand-tesla-2: #171A20;
  --brand-tesla-3: #FFFFFF;
}

Accessibility Snapshot

#E82127Black 4.68:1 / White 4.49:1
#171A20Black 1.21:1 / White 17.41:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context

About Tesla Brand Colors

Tesla is represented here by the commonly referenced values #E82127, #171A20, and #FFFFFF in this independent automotive brand color reference. The palette includes Red, Blue, and Gray color families, with no undocumented primary, secondary, or accent roles assigned.

Across 3 listed values, #171A20 is darkest at luminance 0.0103 and #FFFFFF is lightest at 1. Black gives the stronger standard-text contrast on 2 values, while white is stronger on 1; each pairing remains documented separately in the accessibility snapshot.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tesla.

Downloadable brand colors infographic

Tesla Brand Colors Infographic

Save an independent infographic of the commonly referenced Tesla HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Tesla brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Tesla brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tesla.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1839
Black text4.68:1AA Pass
White text4.49:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "tesla",
  "name": "Tesla",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/tesla/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tesla."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#E82127",
    "rgb": [
      232,
      33,
      39
    ],
    "hsl": [
      358,
      81,
      52
    ],
    "cmyk": [
      0,
      86,
      83,
      9
    ],
    "luminance": 0.1839,
    "contrast": {
      "black": 4.68,
      "white": 4.49
    },
    "wcag": {
      "AA": [
        "#000000"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#171A20",
    "rgb": [
      23,
      26,
      32
    ],
    "hsl": [
      220,
      16,
      11
    ],
    "cmyk": [
      28,
      19,
      0,
      87
    ],
    "luminance": 0.0103,
    "contrast": {
      "black": 1.21,
      "white": 17.41
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "red brand palette",
    "blue brand palette",
    "gray brand palette",
    "warm brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "light brand color",
    "Tesla color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#FFFFFF",
    "#F5F5F5",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/tesla.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-tesla-1: #E82127;\n--brand-tesla-2: #171A20;\n--brand-tesla-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#E82127",
    "contrast": {
      "black": 4.68,
      "white": 4.49
    },
    "wcag": {
      "AA": [
        "#000000"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#171A20",
    "contrast": {
      "black": 1.21,
      "white": 17.41
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "tesla",
  "name": "Tesla",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tesla.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/tesla/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/tesla.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#E82127",
      "rgb": [
        232,
        33,
        39
      ],
      "hsl": [
        358,
        81,
        52
      ],
      "cmyk": [
        0,
        86,
        83,
        9
      ],
      "luminance": 0.1839,
      "contrast": {
        "black": 4.68,
        "white": 4.49
      },
      "wcag": {
        "AA": [
          "#000000"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#171A20",
      "rgb": [
        23,
        26,
        32
      ],
      "hsl": [
        220,
        16,
        11
      ],
      "cmyk": [
        28,
        19,
        0,
        87
      ],
      "luminance": 0.0103,
      "contrast": {
        "black": 1.21,
        "white": 17.41
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "red brand palette",
    "blue brand palette",
    "gray brand palette",
    "warm brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "light brand color",
    "Tesla color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#FFFFFF",
    "#F5F5F5",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/tesla.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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