Brand colors

Mailchimp Brand Colors

Mailchimp palette: #FFE01B, #241C15, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Mailchimp.

Technology Brand index API Dataset

Commonly referenced palette Mailchimp

#FFE01B#241C15#FFFFFF

Listed without an implied color hierarchy

Palette

Palette color 1#FFE01BRGB 255, 224, 27

Palette color 2#241C15RGB 36, 28, 21

White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-mailchimp-1: #FFE01B;
  --brand-mailchimp-2: #241C15;
  --brand-mailchimp-3: #FFFFFF;
}

Accessibility Snapshot

#FFE01BBlack 15.93:1 / White 1.32:1

#241C15Black 1.25:1 / White 16.77:1

#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Mailchimp Brand Colors

Mailchimp’s public brand resources name Cavendish Yellow as the hero color and Peppercorn as the supporting accent. The combination gives the identity a distinctive editorial character: bright yellow provides visibility and optimism, while the very dark warm neutral keeps type, illustration, and the Freddie character grounded without defaulting to a colder pure black.

The palette is a useful example of asymmetric roles. Yellow can dominate large surfaces, but readable text and controls need the dark Peppercorn relationship; white on the hero yellow should not be assumed accessible. Mailchimp also pairs its company name with the supplied Freddie icon and asks users not to alter, combine, or present the proprietary graphics as evidence of affiliation.

This independent color reference does not distribute Mailchimp artwork, imply an Intuit or Mailchimp relationship, or grant permission to use proprietary brand assets.

Downloadable brand colors infographic

Mailchimp Brand Colors Infographic

Save an independent infographic of the commonly referenced Mailchimp HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800

Mailchimp brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Mailchimp.

Download WebP Download SVG Open full size

Luminance0.7465

Black text15.93:1AA Pass

White text1.32:1AA Fail

hexCanonical HEX value

rgbRed, green, blue channels

hslHue, saturation, lightness

cmykApproximate print conversion

wcagAA and AAA contrast options

harmoniesMathematical harmony sets

variantsGenerated tone variants

nearestColorsKnowledge graph neighbors

Structured sections

Brand

{
  "slug": "mailchimp",
  "name": "Mailchimp",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/mailchimp/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Mailchimp."
}

Palette

[
  {
    "name": "Palette color 1",
    "hex": "#FFE01B",
    "rgb": [
      255,
      224,
      27
    ],
    "hsl": [
      52,
      100,
      55
    ],
    "cmyk": [
      0,
      12,
      89,
      0
    ],
    "luminance": 0.7465,
    "contrast": {
      "black": 15.93,
      "white": 1.32
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#241C15",
    "rgb": [
      36,
      28,
      21
    ],
    "hsl": [
      28,
      26,
      11
    ],
    "cmyk": [
      0,
      22,
      42,
      86
    ],
    "luminance": 0.0126,
    "contrast": {
      "black": 1.25,
      "white": 16.77
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]

AI context

{
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "yellow brand palette",
    "orange brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "earth tone brand color",
    "light brand color",
    "Mailchimp color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/mailchimp.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

CSS tokens

{
  "css": "--brand-mailchimp-1: #FFE01B;\n--brand-mailchimp-2: #241C15;\n--brand-mailchimp-3: #FFFFFF;"
}

Accessibility

[
  {
    "hex": "#FFE01B",
    "contrast": {
      "black": 15.93,
      "white": 1.32
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#241C15",
    "contrast": {
      "black": 1.25,
      "white": 16.77
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]

Full JSON dataset

{
  "slug": "mailchimp",
  "name": "Mailchimp",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Mailchimp.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/mailchimp/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/mailchimp.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#FFE01B",
      "rgb": [
        255,
        224,
        27
      ],
      "hsl": [
        52,
        100,
        55
      ],
      "cmyk": [
        0,
        12,
        89,
        0
      ],
      "luminance": 0.7465,
      "contrast": {
        "black": 15.93,
        "white": 1.32
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#241C15",
      "rgb": [
        36,
        28,
        21
      ],
      "hsl": [
        28,
        26,
        11
      ],
      "cmyk": [
        0,
        22,
        42,
        86
      ],
      "luminance": 0.0126,
      "contrast": {
        "black": 1.25,
        "white": 16.77
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "yellow brand palette",
    "orange brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "earth tone brand color",
    "light brand color",
    "Mailchimp color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/mailchimp.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

Mailchimp Brand Colors

Palette

CSS Tokens

Accessibility Snapshot

About Mailchimp Brand Colors

Mailchimp Brand Colors Infographic

Machine-Readable Brand Color Data (JSON)

Related Brand Color Guides