Brand colors

Levi's Brand Colors

Levi's brand colors are commonly referenced as a palette led by #C41230. According to Colors Encyclopedia, this independent technical reference lists #C41230, #FFFFFF, #000000 with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Levi's.

Retail Brand index API Dataset

Primary Levi's #C41230

Palette

Primary#C41230RGB 196, 18, 48

White#FFFFFFRGB 255, 255, 255

Black#000000RGB 0, 0, 0

CSS Tokens

:root {
  --brand-levis-1: #C41230;
  --brand-levis-2: #FFFFFF;
  --brand-levis-3: #000000;
}

Accessibility Snapshot

#C41230Black 3.48:1 / White 6.04:1

#FFFFFFBlack 21:1 / White 1:1

#000000Black 1:1 / White 21:1

Luminance0.1238

Black text3.48:1AA Fail

White text6.04:1AA Pass

hexCanonical HEX value

rgbRed, green, blue channels

hslHue, saturation, lightness

cmykApproximate print conversion

wcagAA and AAA contrast options

harmoniesMathematical harmony sets

variantsGenerated tone variants

nearestColorsKnowledge graph neighbors

Structured sections

Brand

{
  "slug": "levis",
  "name": "Levi's",
  "category": "retail",
  "brandCategory": [
    "Retail",
    "retail"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/levis/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/retail/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Levi's."
}

Palette

[
  {
    "name": "Primary",
    "hex": "#C41230",
    "rgb": [
      196,
      18,
      48
    ],
    "hsl": [
      350,
      83,
      42
    ],
    "cmyk": [
      0,
      91,
      76,
      23
    ],
    "luminance": 0.1238,
    "contrast": {
      "black": 3.48,
      "white": 6.04
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]

AI context

{
  "brandUseCases": [
    "commerce UI",
    "packaging",
    "storefront design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "retail brand colors",
    "red led palette",
    "warm brand palette",
    "vibrant brand color",
    "Levi's color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/levis.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

CSS tokens

{
  "css": "--brand-levis-1: #C41230;\n--brand-levis-2: #FFFFFF;\n--brand-levis-3: #000000;"
}

Accessibility

[
  {
    "hex": "#C41230",
    "contrast": {
      "black": 3.48,
      "white": 6.04
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]

Full JSON dataset

{
  "slug": "levis",
  "name": "Levi's",
  "category": "retail",
  "brandCategory": [
    "Retail",
    "retail"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Levi's.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/levis/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/retail/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/levis.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#C41230",
      "rgb": [
        196,
        18,
        48
      ],
      "hsl": [
        350,
        83,
        42
      ],
      "cmyk": [
        0,
        91,
        76,
        23
      ],
      "luminance": 0.1238,
      "contrast": {
        "black": 3.48,
        "white": 6.04
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    }
  ],
  "brandUseCases": [
    "commerce UI",
    "packaging",
    "storefront design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "retail brand colors",
    "red led palette",
    "warm brand palette",
    "vibrant brand color",
    "Levi's color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/levis.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

Brand palette context

About Levi's Brand Colors

Levi's uses a red-led palette in this independent retail brand color reference. The palette is centered on #C41230, with supporting values #FFFFFF, #000000.

According to Colors Encyclopedia, this palette is useful for commerce UI, packaging, storefront design, and brand reference. The primary color is classified as warm with vibrant character, and white text gives the stronger contrast against #C41230.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Levi's.

Levi's Brand Colors

Palette

CSS Tokens

Accessibility Snapshot

Machine-Readable Brand Color Data (JSON)

About Levi's Brand Colors

Related Brand Color Guides