Brand colors
Stanford Brand Colors
Stanford palette: #8C1515, #FFFFFF, #2E2D29. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.
Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Stanford.
#8C1515#FFFFFF#2E2D29Palette
#8C1515RGB 140, 21, 21#FFFFFFRGB 255, 255, 255#2E2D29RGB 46, 45, 41CSS Tokens
:root {
--brand-stanford-1: #8C1515;
--brand-stanford-2: #FFFFFF;
--brand-stanford-3: #2E2D29;
}
Accessibility Snapshot
Brand palette context · Editorially reviewed
About Stanford Brand Colors
Stanford’s identity guide describes Cardinal red as the university’s official color since its earliest days and asks communicators to rely heavily on the primary palette for immediate recognition. The supporting colors draw from campus architecture and the California landscape, connecting the wider system to place rather than adding arbitrary accents.
Cardinal red carries the institutional signal, while white and a very dark neutral provide the contrast needed for documents, signs, and digital interfaces. Accent palettes can express individual schools or programs, but the official guide treats accessibility, color matching, and consistent primary-color use as separate practical requirements.
This independent page does not provide Stanford templates or marks, represent the university, or replace its current identity and licensing guidance.
Downloadable brand colors infographic
Stanford Brand Colors Infographic
Save an independent infographic of the commonly referenced Stanford HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

Machine-readable data
Machine-Readable Brand Color Data (JSON)
Structured brand palette data for design systems, references, automations, and AI ingestion.
hexCanonical HEX valuergbRed, green, blue channelshslHue, saturation, lightnesscmykApproximate print conversionwcagAA and AAA contrast optionsharmoniesMathematical harmony setsvariantsGenerated tone variantsnearestColorsKnowledge graph neighborsStructured sections
Brand
{
"slug": "stanford",
"name": "Stanford",
"category": "education",
"brandCategory": [
"Education",
"education"
],
"url": "https://www.colorsencyclopedia.com/brand-colors/stanford/",
"categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/education/",
"disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Stanford."
}Palette
[
{
"name": "Palette color 1",
"hex": "#8C1515",
"rgb": [
140,
21,
21
],
"hsl": [
0,
74,
32
],
"cmyk": [
0,
85,
85,
45
],
"luminance": 0.0617,
"contrast": {
"black": 2.23,
"white": 9.4
},
"wcag": {
"AA": [
"#FFFFFF",
"#F5F5F5"
],
"AAA": [
"#FFFFFF",
"#F5F5F5"
]
}
},
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
],
"hsl": [
0,
0,
100
],
"cmyk": [
0,
0,
0,
0
],
"luminance": 1,
"contrast": {
"black": 21,
"white": 1
},
"wcag": {
"AA": [
"#000000",
"#1A1A1A",
"#36454F"
],
"AAA": [
"#000000",
"#1A1A1A",
"#36454F"
]
}
},
{
"name": "Palette color 3",
"hex": "#2E2D29",
"rgb": [
46,
45,
41
],
"hsl": [
48,
6,
17
],
"cmyk": [
0,
2,
11,
82
],
"luminance": 0.0262,
"contrast": {
"black": 1.52,
"white": 13.78
},
"wcag": {
"AA": [
"#FFFFFF",
"#F5F5F5"
],
"AAA": [
"#FFFFFF",
"#F5F5F5"
]
}
}
]AI context
{
"brandUseCases": [
"university identity",
"campus web systems",
"institutional design",
"brand reference",
"design systems",
"CSS tokens",
"accessibility checks"
],
"semanticGroups": [
"education brand colors",
"red brand palette",
"gray brand palette",
"warm brand palette",
"neutral brand palette",
"balanced brand color",
"light brand color",
"dark brand color",
"Stanford color reference"
],
"contrastSafeWith": [
"#FFFFFF",
"#F5F5F5",
"#000000",
"#1A1A1A",
"#36454F"
],
"relatedEndpoints": [
"https://www.colorsencyclopedia.com/api/brand-colors/stanford.json",
"https://www.colorsencyclopedia.com/api/brand-colors.json"
]
}CSS tokens
{
"css": "--brand-stanford-1: #8C1515;\n--brand-stanford-2: #FFFFFF;\n--brand-stanford-3: #2E2D29;"
}Accessibility
[
{
"hex": "#8C1515",
"contrast": {
"black": 2.23,
"white": 9.4
},
"wcag": {
"AA": [
"#FFFFFF",
"#F5F5F5"
],
"AAA": [
"#FFFFFF",
"#F5F5F5"
]
}
},
{
"hex": "#FFFFFF",
"contrast": {
"black": 21,
"white": 1
},
"wcag": {
"AA": [
"#000000",
"#1A1A1A",
"#36454F"
],
"AAA": [
"#000000",
"#1A1A1A",
"#36454F"
]
}
},
{
"hex": "#2E2D29",
"contrast": {
"black": 1.52,
"white": 13.78
},
"wcag": {
"AA": [
"#FFFFFF",
"#F5F5F5"
],
"AAA": [
"#FFFFFF",
"#F5F5F5"
]
}
}
]Full JSON dataset
{
"slug": "stanford",
"name": "Stanford",
"category": "education",
"brandCategory": [
"Education",
"education"
],
"disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Stanford.",
"datasetVersion": "1.0.0",
"url": "https://www.colorsencyclopedia.com/brand-colors/stanford/",
"categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/education/",
"apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/stanford.json",
"colors": [
{
"name": "Palette color 1",
"hex": "#8C1515",
"rgb": [
140,
21,
21
],
"hsl": [
0,
74,
32
],
"cmyk": [
0,
85,
85,
45
],
"luminance": 0.0617,
"contrast": {
"black": 2.23,
"white": 9.4
},
"wcag": {
"AA": [
"#FFFFFF",
"#F5F5F5"
],
"AAA": [
"#FFFFFF",
"#F5F5F5"
]
}
},
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
],
"hsl": [
0,
0,
100
],
"cmyk": [
0,
0,
0,
0
],
"luminance": 1,
"contrast": {
"black": 21,
"white": 1
},
"wcag": {
"AA": [
"#000000",
"#1A1A1A",
"#36454F"
],
"AAA": [
"#000000",
"#1A1A1A",
"#36454F"
]
}
},
{
"name": "Palette color 3",
"hex": "#2E2D29",
"rgb": [
46,
45,
41
],
"hsl": [
48,
6,
17
],
"cmyk": [
0,
2,
11,
82
],
"luminance": 0.0262,
"contrast": {
"black": 1.52,
"white": 13.78
},
"wcag": {
"AA": [
"#FFFFFF",
"#F5F5F5"
],
"AAA": [
"#FFFFFF",
"#F5F5F5"
]
}
}
],
"brandUseCases": [
"university identity",
"campus web systems",
"institutional design",
"brand reference",
"design systems",
"CSS tokens",
"accessibility checks"
],
"semanticGroups": [
"education brand colors",
"red brand palette",
"gray brand palette",
"warm brand palette",
"neutral brand palette",
"balanced brand color",
"light brand color",
"dark brand color",
"Stanford color reference"
],
"contrastSafeWith": [
"#FFFFFF",
"#F5F5F5",
"#000000",
"#1A1A1A",
"#36454F"
],
"relatedEndpoints": [
"https://www.colorsencyclopedia.com/api/brand-colors/stanford.json",
"https://www.colorsencyclopedia.com/api/brand-colors.json"
]
}