Colors Encyclopedia

Brand colors

Roku Brand Colors

Roku palette: #662D91, #FFFFFF, #000000. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Roku.

MediaBrand indexAPIDataset
Commonly referenced palette Roku
#662D91#FFFFFF#000000
Listed without an implied color hierarchy

Palette

Palette color 1#662D91RGB 102, 45, 145
White#FFFFFFRGB 255, 255, 255
Black#000000RGB 0, 0, 0

CSS Tokens

:root {
  --brand-roku-1: #662D91;
  --brand-roku-2: #FFFFFF;
  --brand-roku-3: #000000;
}

Accessibility Snapshot

#662D91Black 2.35:1 / White 8.94:1
#FFFFFFBlack 21:1 / White 1:1
#000000Black 1:1 / White 21:1

Brand palette context

About Roku Brand Colors

Roku is represented here by the commonly referenced values #662D91, #FFFFFF, and #000000 in this independent media & entertainment brand color reference. The palette includes Purple and Gray color families, with no undocumented primary, secondary, or accent roles assigned.

Across 3 listed values, #000000 is darkest at luminance 0 and #FFFFFF is lightest at 1. Black gives the stronger standard-text contrast on 1 value, while white is stronger on 2; each pairing remains documented separately in the accessibility snapshot.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Roku.

Downloadable brand colors infographic

Roku Brand Colors Infographic

Save an independent infographic of the commonly referenced Roku HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Roku brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Roku brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Roku.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0675
Black text2.35:1AA Fail
White text8.94:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "roku",
  "name": "Roku",
  "category": "media",
  "brandCategory": [
    "Media & Entertainment",
    "media"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/roku/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/media/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Roku."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#662D91",
    "rgb": [
      102,
      45,
      145
    ],
    "hsl": [
      274,
      53,
      37
    ],
    "cmyk": [
      30,
      69,
      0,
      43
    ],
    "luminance": 0.0675,
    "contrast": {
      "black": 2.35,
      "white": 8.94
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "streaming UI",
    "entertainment branding",
    "campaign graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "media & entertainment brand colors",
    "purple brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "light brand color",
    "dark brand color",
    "Roku color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/roku.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-roku-1: #662D91;\n--brand-roku-2: #FFFFFF;\n--brand-roku-3: #000000;"
}
Accessibility
[
  {
    "hex": "#662D91",
    "contrast": {
      "black": 2.35,
      "white": 8.94
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "roku",
  "name": "Roku",
  "category": "media",
  "brandCategory": [
    "Media & Entertainment",
    "media"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Roku.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/roku/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/media/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/roku.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#662D91",
      "rgb": [
        102,
        45,
        145
      ],
      "hsl": [
        274,
        53,
        37
      ],
      "cmyk": [
        30,
        69,
        0,
        43
      ],
      "luminance": 0.0675,
      "contrast": {
        "black": 2.35,
        "white": 8.94
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    }
  ],
  "brandUseCases": [
    "streaming UI",
    "entertainment branding",
    "campaign graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "media & entertainment brand colors",
    "purple brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "light brand color",
    "dark brand color",
    "Roku color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/roku.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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