Colors Encyclopedia

Brand colors

Red Bull Brand Colors

Red Bull brand colors are commonly referenced as a palette led by #1A2B6D. According to Colors Encyclopedia, this independent technical reference lists #1A2B6D, #DB0A13, #FFCC00, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Red Bull.

FoodBrand indexAPIDataset
Primary Red Bull #1A2B6D

Palette

Primary#1A2B6DRGB 26, 43, 109
Brand color 2#DB0A13RGB 219, 10, 19
Caution Yellow#FFCC00RGB 255, 204, 0
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-red-bull-1: #1A2B6D;
  --brand-red-bull-2: #DB0A13;
  --brand-red-bull-3: #FFCC00;
  --brand-red-bull-4: #FFFFFF;
}

Accessibility Snapshot

#1A2B6DBlack 1.61:1 / White 13.04:1
#DB0A13Black 4.06:1 / White 5.17:1
#FFCC00Black 13.89:1 / White 1.51:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0305
Black text1.61:1AA Fail
White text13.04:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "red-bull",
  "name": "Red Bull",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/red-bull/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Red Bull."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#1A2B6D",
    "rgb": [
      26,
      43,
      109
    ],
    "hsl": [
      228,
      61,
      26
    ],
    "cmyk": [
      76,
      61,
      0,
      57
    ],
    "luminance": 0.0305,
    "contrast": {
      "black": 1.61,
      "white": 13.04
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#DB0A13",
    "rgb": [
      219,
      10,
      19
    ],
    "hsl": [
      357,
      91,
      45
    ],
    "cmyk": [
      0,
      95,
      91,
      14
    ],
    "luminance": 0.1532,
    "contrast": {
      "black": 4.06,
      "white": 5.17
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "Caution Yellow",
    "hex": "#FFCC00",
    "rgb": [
      255,
      204,
      0
    ],
    "hsl": [
      48,
      100,
      50
    ],
    "cmyk": [
      0,
      20,
      100,
      0
    ],
    "luminance": 0.6445,
    "contrast": {
      "black": 13.89,
      "white": 1.51
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "blue led palette",
    "cool brand palette",
    "jewel tone brand color",
    "Red Bull color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/red-bull.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-red-bull-1: #1A2B6D;\n--brand-red-bull-2: #DB0A13;\n--brand-red-bull-3: #FFCC00;\n--brand-red-bull-4: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#1A2B6D",
    "contrast": {
      "black": 1.61,
      "white": 13.04
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#DB0A13",
    "contrast": {
      "black": 4.06,
      "white": 5.17
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFCC00",
    "contrast": {
      "black": 13.89,
      "white": 1.51
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "red-bull",
  "name": "Red Bull",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Red Bull.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/red-bull/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/red-bull.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#1A2B6D",
      "rgb": [
        26,
        43,
        109
      ],
      "hsl": [
        228,
        61,
        26
      ],
      "cmyk": [
        76,
        61,
        0,
        57
      ],
      "luminance": 0.0305,
      "contrast": {
        "black": 1.61,
        "white": 13.04
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#DB0A13",
      "rgb": [
        219,
        10,
        19
      ],
      "hsl": [
        357,
        91,
        45
      ],
      "cmyk": [
        0,
        95,
        91,
        14
      ],
      "luminance": 0.1532,
      "contrast": {
        "black": 4.06,
        "white": 5.17
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "Caution Yellow",
      "hex": "#FFCC00",
      "rgb": [
        255,
        204,
        0
      ],
      "hsl": [
        48,
        100,
        50
      ],
      "cmyk": [
        0,
        20,
        100,
        0
      ],
      "luminance": 0.6445,
      "contrast": {
        "black": 13.89,
        "white": 1.51
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "blue led palette",
    "cool brand palette",
    "jewel tone brand color",
    "Red Bull color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/red-bull.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About Red Bull Brand Colors

Red Bull uses a blue-led palette in this independent food & beverage brand color reference. The palette is centered on #1A2B6D, with supporting values #DB0A13, #FFCC00, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for packaging, store design, menu systems, and retail coffee design. The primary color is classified as cool with jewel tone character, and white text gives the stronger contrast against #1A2B6D.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Red Bull.

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