Colors Encyclopedia

Brand colors

Red Bull Brand Colors

Red Bull palette: #1A2B6D, #DB0A13, #FFCC00, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Red Bull.

FoodBrand indexAPIDataset
Commonly referenced palette Red Bull
#1A2B6D#DB0A13#FFCC00#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#1A2B6DRGB 26, 43, 109
Palette color 2#DB0A13RGB 219, 10, 19
Caution Yellow#FFCC00RGB 255, 204, 0
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-red-bull-1: #1A2B6D;
  --brand-red-bull-2: #DB0A13;
  --brand-red-bull-3: #FFCC00;
  --brand-red-bull-4: #FFFFFF;
}

Accessibility Snapshot

#1A2B6DBlack 1.61:1 / White 13.04:1
#DB0A13Black 4.06:1 / White 5.17:1
#FFCC00Black 13.89:1 / White 1.51:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context

About Red Bull Brand Colors

Red Bull is represented here by the commonly referenced values #1A2B6D, #DB0A13, #FFCC00, and #FFFFFF in this independent food & beverage brand color reference. The palette includes Blue, Red, Yellow, and Gray color families, with no undocumented primary, secondary, or accent roles assigned.

Across 4 listed values, #1A2B6D is darkest at luminance 0.0305 and #FFFFFF is lightest at 1. Black gives the stronger standard-text contrast on 2 values, while white is stronger on 2; each pairing remains documented separately in the accessibility snapshot.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Red Bull.

Downloadable brand colors infographic

Red Bull Brand Colors Infographic

Save an independent infographic of the commonly referenced Red Bull HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Red Bull brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Red Bull brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Red Bull.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0305
Black text1.61:1AA Fail
White text13.04:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "red-bull",
  "name": "Red Bull",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/red-bull/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Red Bull."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#1A2B6D",
    "rgb": [
      26,
      43,
      109
    ],
    "hsl": [
      228,
      61,
      26
    ],
    "cmyk": [
      76,
      61,
      0,
      57
    ],
    "luminance": 0.0305,
    "contrast": {
      "black": 1.61,
      "white": 13.04
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#DB0A13",
    "rgb": [
      219,
      10,
      19
    ],
    "hsl": [
      357,
      91,
      45
    ],
    "cmyk": [
      0,
      95,
      91,
      14
    ],
    "luminance": 0.1532,
    "contrast": {
      "black": 4.06,
      "white": 5.17
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "Caution Yellow",
    "hex": "#FFCC00",
    "rgb": [
      255,
      204,
      0
    ],
    "hsl": [
      48,
      100,
      50
    ],
    "cmyk": [
      0,
      20,
      100,
      0
    ],
    "luminance": 0.6445,
    "contrast": {
      "black": 13.89,
      "white": 1.51
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "blue brand palette",
    "red brand palette",
    "yellow brand palette",
    "gray brand palette",
    "cool brand palette",
    "warm brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "vibrant brand color",
    "light brand color",
    "Red Bull color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/red-bull.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-red-bull-1: #1A2B6D;\n--brand-red-bull-2: #DB0A13;\n--brand-red-bull-3: #FFCC00;\n--brand-red-bull-4: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#1A2B6D",
    "contrast": {
      "black": 1.61,
      "white": 13.04
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#DB0A13",
    "contrast": {
      "black": 4.06,
      "white": 5.17
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFCC00",
    "contrast": {
      "black": 13.89,
      "white": 1.51
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "red-bull",
  "name": "Red Bull",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Red Bull.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/red-bull/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/red-bull.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#1A2B6D",
      "rgb": [
        26,
        43,
        109
      ],
      "hsl": [
        228,
        61,
        26
      ],
      "cmyk": [
        76,
        61,
        0,
        57
      ],
      "luminance": 0.0305,
      "contrast": {
        "black": 1.61,
        "white": 13.04
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#DB0A13",
      "rgb": [
        219,
        10,
        19
      ],
      "hsl": [
        357,
        91,
        45
      ],
      "cmyk": [
        0,
        95,
        91,
        14
      ],
      "luminance": 0.1532,
      "contrast": {
        "black": 4.06,
        "white": 5.17
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "Caution Yellow",
      "hex": "#FFCC00",
      "rgb": [
        255,
        204,
        0
      ],
      "hsl": [
        48,
        100,
        50
      ],
      "cmyk": [
        0,
        20,
        100,
        0
      ],
      "luminance": 0.6445,
      "contrast": {
        "black": 13.89,
        "white": 1.51
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "blue brand palette",
    "red brand palette",
    "yellow brand palette",
    "gray brand palette",
    "cool brand palette",
    "warm brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "vibrant brand color",
    "light brand color",
    "Red Bull color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/red-bull.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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