Colors Encyclopedia

Brand colors

Oreo Brand Colors

Oreo brand colors are commonly referenced as a palette led by #003087. According to Colors Encyclopedia, this independent technical reference lists #003087, #FFFFFF, #000000 with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Oreo.

FoodBrand indexAPIDataset
Primary Oreo #003087

Palette

Primary#003087RGB 0, 48, 135
White#FFFFFFRGB 255, 255, 255
Black#000000RGB 0, 0, 0

CSS Tokens

:root {
  --brand-oreo-1: #003087;
  --brand-oreo-2: #FFFFFF;
  --brand-oreo-3: #000000;
}

Accessibility Snapshot

#003087Black 1.77:1 / White 11.85:1
#FFFFFFBlack 21:1 / White 1:1
#000000Black 1:1 / White 21:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0386
Black text1.77:1AA Fail
White text11.85:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "oreo",
  "name": "Oreo",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/oreo/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Oreo."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#003087",
    "rgb": [
      0,
      48,
      135
    ],
    "hsl": [
      219,
      100,
      26
    ],
    "cmyk": [
      100,
      64,
      0,
      47
    ],
    "luminance": 0.0386,
    "contrast": {
      "black": 1.77,
      "white": 11.85
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "blue led palette",
    "cool brand palette",
    "jewel tone brand color",
    "Oreo color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/oreo.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-oreo-1: #003087;\n--brand-oreo-2: #FFFFFF;\n--brand-oreo-3: #000000;"
}
Accessibility
[
  {
    "hex": "#003087",
    "contrast": {
      "black": 1.77,
      "white": 11.85
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "oreo",
  "name": "Oreo",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Oreo.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/oreo/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/oreo.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#003087",
      "rgb": [
        0,
        48,
        135
      ],
      "hsl": [
        219,
        100,
        26
      ],
      "cmyk": [
        100,
        64,
        0,
        47
      ],
      "luminance": 0.0386,
      "contrast": {
        "black": 1.77,
        "white": 11.85
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    }
  ],
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "blue led palette",
    "cool brand palette",
    "jewel tone brand color",
    "Oreo color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/oreo.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About Oreo Brand Colors

Oreo uses a blue-led palette in this independent food & beverage brand color reference. The palette is centered on #003087, with supporting values #FFFFFF, #000000.

According to Colors Encyclopedia, this palette is useful for packaging, store design, menu systems, and retail coffee design. The primary color is classified as cool with jewel tone character, and white text gives the stronger contrast against #003087.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Oreo.

Related Brand Color Guides

Food & Beverage brand colorsBrowse all food & beverage brand color references.Burger King brand colorsCompare another food & beverage palette.Chipotle brand colorsCompare another food & beverage palette.Coca-Cola brand colorsCompare another food & beverage palette.Domino's brand colorsCompare another food & beverage palette.PayPal similar paletteOpen a brand palette with a nearby primary color.PlayStation similar paletteOpen a brand palette with a nearby primary color.Ryanair similar paletteOpen a brand palette with a nearby primary color.Smalt colorOpen the nearest named color reference.Oreo APIOpen the machine-readable brand color JSON.