Colors Encyclopedia

Brand colors

PayPal Brand Colors

PayPal brand colors are commonly referenced as a palette led by #003087. According to Colors Encyclopedia, this independent technical reference lists #003087, #0070E0, #001C64, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by PayPal.

FinanceBrand indexAPIDataset
Primary PayPal #003087

Palette

Primary#003087RGB 0, 48, 135
Brand color 2#0070E0RGB 0, 112, 224
Brand color 3#001C64RGB 0, 28, 100
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-paypal-1: #003087;
  --brand-paypal-2: #0070E0;
  --brand-paypal-3: #001C64;
  --brand-paypal-4: #FFFFFF;
}

Accessibility Snapshot

#003087Black 1.77:1 / White 11.85:1
#0070E0Black 4.39:1 / White 4.78:1
#001C64Black 1.35:1 / White 15.56:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0386
Black text1.77:1AA Fail
White text11.85:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "paypal",
  "name": "PayPal",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/paypal/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by PayPal."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#003087",
    "rgb": [
      0,
      48,
      135
    ],
    "hsl": [
      219,
      100,
      26
    ],
    "cmyk": [
      100,
      64,
      0,
      47
    ],
    "luminance": 0.0386,
    "contrast": {
      "black": 1.77,
      "white": 11.85
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#0070E0",
    "rgb": [
      0,
      112,
      224
    ],
    "hsl": [
      210,
      100,
      44
    ],
    "cmyk": [
      100,
      50,
      0,
      12
    ],
    "luminance": 0.1697,
    "contrast": {
      "black": 4.39,
      "white": 4.78
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "name": "Brand color 3",
    "hex": "#001C64",
    "rgb": [
      0,
      28,
      100
    ],
    "hsl": [
      223,
      100,
      20
    ],
    "cmyk": [
      100,
      72,
      0,
      61
    ],
    "luminance": 0.0175,
    "contrast": {
      "black": 1.35,
      "white": 15.56
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "blue led palette",
    "cool brand palette",
    "jewel tone brand color",
    "PayPal color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/paypal.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-paypal-1: #003087;\n--brand-paypal-2: #0070E0;\n--brand-paypal-3: #001C64;\n--brand-paypal-4: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#003087",
    "contrast": {
      "black": 1.77,
      "white": 11.85
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#0070E0",
    "contrast": {
      "black": 4.39,
      "white": 4.78
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#001C64",
    "contrast": {
      "black": 1.35,
      "white": 15.56
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "paypal",
  "name": "PayPal",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by PayPal.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/paypal/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/paypal.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#003087",
      "rgb": [
        0,
        48,
        135
      ],
      "hsl": [
        219,
        100,
        26
      ],
      "cmyk": [
        100,
        64,
        0,
        47
      ],
      "luminance": 0.0386,
      "contrast": {
        "black": 1.77,
        "white": 11.85
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#0070E0",
      "rgb": [
        0,
        112,
        224
      ],
      "hsl": [
        210,
        100,
        44
      ],
      "cmyk": [
        100,
        50,
        0,
        12
      ],
      "luminance": 0.1697,
      "contrast": {
        "black": 4.39,
        "white": 4.78
      },
      "wcag": {
        "AA": [
          "#FFFFFF"
        ],
        "AAA": []
      }
    },
    {
      "name": "Brand color 3",
      "hex": "#001C64",
      "rgb": [
        0,
        28,
        100
      ],
      "hsl": [
        223,
        100,
        20
      ],
      "cmyk": [
        100,
        72,
        0,
        61
      ],
      "luminance": 0.0175,
      "contrast": {
        "black": 1.35,
        "white": 15.56
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "blue led palette",
    "cool brand palette",
    "jewel tone brand color",
    "PayPal color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/paypal.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About PayPal Brand Colors

PayPal uses a blue-led palette in this independent finance brand color reference. The palette is centered on #003087, with supporting values #0070E0, #001C64, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for fintech UI, payment flows, trust-focused interfaces, and brand reference. The primary color is classified as cool with jewel tone character, and white text gives the stronger contrast against #003087.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by PayPal.

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