Colors Encyclopedia

Brand colors

PayPal Brand Colors

PayPal palette: #003087, #0070E0, #001C64, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by PayPal.

FinanceBrand indexAPIDataset
Commonly referenced palette PayPal
#003087#0070E0#001C64#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#003087RGB 0, 48, 135
Palette color 2#0070E0RGB 0, 112, 224
Palette color 3#001C64RGB 0, 28, 100
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-paypal-1: #003087;
  --brand-paypal-2: #0070E0;
  --brand-paypal-3: #001C64;
  --brand-paypal-4: #FFFFFF;
}

Accessibility Snapshot

#003087Black 1.77:1 / White 11.85:1
#0070E0Black 4.39:1 / White 4.78:1
#001C64Black 1.35:1 / White 15.56:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context

About PayPal Brand Colors

PayPal is represented here by the commonly referenced values #003087, #0070E0, #001C64, and #FFFFFF in this independent finance brand color reference. The palette includes Blue and Gray color families, with no undocumented primary, secondary, or accent roles assigned.

Across 4 listed values, #001C64 is darkest at luminance 0.0175 and #FFFFFF is lightest at 1. Black gives the stronger standard-text contrast on 1 value, while white is stronger on 3; each pairing remains documented separately in the accessibility snapshot.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by PayPal.

Downloadable brand colors infographic

PayPal Brand Colors Infographic

Save an independent infographic of the commonly referenced PayPal HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
PayPal brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
PayPal brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by PayPal.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0386
Black text1.77:1AA Fail
White text11.85:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "paypal",
  "name": "PayPal",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/paypal/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by PayPal."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#003087",
    "rgb": [
      0,
      48,
      135
    ],
    "hsl": [
      219,
      100,
      26
    ],
    "cmyk": [
      100,
      64,
      0,
      47
    ],
    "luminance": 0.0386,
    "contrast": {
      "black": 1.77,
      "white": 11.85
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#0070E0",
    "rgb": [
      0,
      112,
      224
    ],
    "hsl": [
      210,
      100,
      44
    ],
    "cmyk": [
      100,
      50,
      0,
      12
    ],
    "luminance": 0.1697,
    "contrast": {
      "black": 4.39,
      "white": 4.78
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 3",
    "hex": "#001C64",
    "rgb": [
      0,
      28,
      100
    ],
    "hsl": [
      223,
      100,
      20
    ],
    "cmyk": [
      100,
      72,
      0,
      61
    ],
    "luminance": 0.0175,
    "contrast": {
      "black": 1.35,
      "white": 15.56
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "vibrant brand color",
    "dark brand color",
    "light brand color",
    "PayPal color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/paypal.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-paypal-1: #003087;\n--brand-paypal-2: #0070E0;\n--brand-paypal-3: #001C64;\n--brand-paypal-4: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#003087",
    "contrast": {
      "black": 1.77,
      "white": 11.85
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#0070E0",
    "contrast": {
      "black": 4.39,
      "white": 4.78
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#001C64",
    "contrast": {
      "black": 1.35,
      "white": 15.56
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "paypal",
  "name": "PayPal",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by PayPal.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/paypal/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/paypal.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#003087",
      "rgb": [
        0,
        48,
        135
      ],
      "hsl": [
        219,
        100,
        26
      ],
      "cmyk": [
        100,
        64,
        0,
        47
      ],
      "luminance": 0.0386,
      "contrast": {
        "black": 1.77,
        "white": 11.85
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#0070E0",
      "rgb": [
        0,
        112,
        224
      ],
      "hsl": [
        210,
        100,
        44
      ],
      "cmyk": [
        100,
        50,
        0,
        12
      ],
      "luminance": 0.1697,
      "contrast": {
        "black": 4.39,
        "white": 4.78
      },
      "wcag": {
        "AA": [
          "#FFFFFF"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 3",
      "hex": "#001C64",
      "rgb": [
        0,
        28,
        100
      ],
      "hsl": [
        223,
        100,
        20
      ],
      "cmyk": [
        100,
        72,
        0,
        61
      ],
      "luminance": 0.0175,
      "contrast": {
        "black": 1.35,
        "white": 15.56
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "vibrant brand color",
    "dark brand color",
    "light brand color",
    "PayPal color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/paypal.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Related Brand Color Guides

Finance brand colorsBrowse all finance brand color references.American Express brand colorsCompare another finance palette.Bank of America brand colorsCompare another finance palette.Binance brand colorsCompare another finance palette.Cash App brand colorsCompare another finance palette.Oreo similar paletteOpen a palette with a nearby first-listed color value.PlayStation similar paletteOpen a palette with a nearby first-listed color value.Ryanair similar paletteOpen a palette with a nearby first-listed color value.Smalt colorOpen the nearest named color reference.PayPal APIOpen the machine-readable brand color JSON.