Colors Encyclopedia

Brand colors

Mercedes-Benz Brand Colors

Mercedes-Benz palette: #00ADEF, #222222, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Mercedes-Benz.

AutomotiveBrand indexAPIDataset
Commonly referenced palette Mercedes-Benz
#00ADEF#222222#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#00ADEFRGB 0, 173, 239
Palette color 2#222222RGB 34, 34, 34
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-mercedes-benz-1: #00ADEF;
  --brand-mercedes-benz-2: #222222;
  --brand-mercedes-benz-3: #FFFFFF;
}

Accessibility Snapshot

#00ADEFBlack 8.22:1 / White 2.55:1
#222222Black 1.32:1 / White 15.91:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Mercedes-Benz Brand Colors

Mercedes-Benz's three-pointed star predates the combined company. Paul and Adolf Daimler adapted a mark their father Gottlieb had placed on a postcard, and Daimler-Motoren-Gesellschaft sought protection for three- and four-pointed versions in 1909. Only the three-pointed star entered vehicle use, symbolizing engines on land, water, and air; in 1926 it was united with Benz's laurel wreath after the companies merged.

The blue, near-black, and white values here are digital references around a marque whose most familiar physical expression is often metal, chrome, reflection, and dimensional form. RGB cannot specify those material effects. Dark fields can support premium restraint, but fine star lines and small typography need careful contrast and rendering across dashboards, mobile screens, signs, and print.

This unaffiliated reference does not reproduce the Mercedes star, authenticate vehicles or parts, certify metallic finishes, imply dealership status, or grant trademark rights.

Downloadable brand colors infographic

Mercedes-Benz Brand Colors Infographic

Save an independent infographic of the commonly referenced Mercedes-Benz HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Mercedes-Benz brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Mercedes-Benz brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Mercedes-Benz.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.3612
Black text8.22:1AA Pass
White text2.55:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "mercedes-benz",
  "name": "Mercedes-Benz",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/mercedes-benz/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Mercedes-Benz."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#00ADEF",
    "rgb": [
      0,
      173,
      239
    ],
    "hsl": [
      197,
      100,
      47
    ],
    "cmyk": [
      100,
      28,
      0,
      6
    ],
    "luminance": 0.3612,
    "contrast": {
      "black": 8.22,
      "white": 2.55
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#222222",
    "rgb": [
      34,
      34,
      34
    ],
    "hsl": [
      0,
      0,
      13
    ],
    "cmyk": [
      0,
      0,
      0,
      87
    ],
    "luminance": 0.016,
    "contrast": {
      "black": 1.32,
      "white": 15.91
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "light brand color",
    "Mercedes-Benz color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#F5F5F5",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/mercedes-benz.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-mercedes-benz-1: #00ADEF;\n--brand-mercedes-benz-2: #222222;\n--brand-mercedes-benz-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#00ADEF",
    "contrast": {
      "black": 8.22,
      "white": 2.55
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  },
  {
    "hex": "#222222",
    "contrast": {
      "black": 1.32,
      "white": 15.91
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "mercedes-benz",
  "name": "Mercedes-Benz",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Mercedes-Benz.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/mercedes-benz/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/mercedes-benz.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#00ADEF",
      "rgb": [
        0,
        173,
        239
      ],
      "hsl": [
        197,
        100,
        47
      ],
      "cmyk": [
        100,
        28,
        0,
        6
      ],
      "luminance": 0.3612,
      "contrast": {
        "black": 8.22,
        "white": 2.55
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#222222",
      "rgb": [
        34,
        34,
        34
      ],
      "hsl": [
        0,
        0,
        13
      ],
      "cmyk": [
        0,
        0,
        0,
        87
      ],
      "luminance": 0.016,
      "contrast": {
        "black": 1.32,
        "white": 15.91
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "light brand color",
    "Mercedes-Benz color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#F5F5F5",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/mercedes-benz.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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