Colors Encyclopedia

Brand colors

Prime Video Brand Colors

Prime Video brand colors are commonly referenced as a palette led by #00A8E1. According to Colors Encyclopedia, this independent technical reference lists #00A8E1, #1F2E3D, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Prime Video.

MediaBrand indexAPIDataset
Primary Prime Video #00A8E1

Palette

Primary#00A8E1RGB 0, 168, 225
Brand color 2#1F2E3DRGB 31, 46, 61
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-prime-video-1: #00A8E1;
  --brand-prime-video-2: #1F2E3D;
  --brand-prime-video-3: #FFFFFF;
}

Accessibility Snapshot

#00A8E1Black 7.69:1 / White 2.73:1
#1F2E3DBlack 1.52:1 / White 13.85:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.3344
Black text7.69:1AA Pass
White text2.73:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "prime-video",
  "name": "Prime Video",
  "category": "media",
  "brandCategory": [
    "Media & Entertainment",
    "media"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/prime-video/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/media/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Prime Video."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#00A8E1",
    "rgb": [
      0,
      168,
      225
    ],
    "hsl": [
      195,
      100,
      44
    ],
    "cmyk": [
      100,
      25,
      0,
      12
    ],
    "luminance": 0.3344,
    "contrast": {
      "black": 7.69,
      "white": 2.73
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#1F2E3D",
    "rgb": [
      31,
      46,
      61
    ],
    "hsl": [
      210,
      33,
      18
    ],
    "cmyk": [
      49,
      25,
      0,
      76
    ],
    "luminance": 0.0258,
    "contrast": {
      "black": 1.52,
      "white": 13.85
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "streaming UI",
    "entertainment branding",
    "campaign graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "media & entertainment brand colors",
    "blue led palette",
    "cool brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "Prime Video color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#F5F5F5",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/prime-video.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-prime-video-1: #00A8E1;\n--brand-prime-video-2: #1F2E3D;\n--brand-prime-video-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#00A8E1",
    "contrast": {
      "black": 7.69,
      "white": 2.73
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  },
  {
    "hex": "#1F2E3D",
    "contrast": {
      "black": 1.52,
      "white": 13.85
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "prime-video",
  "name": "Prime Video",
  "category": "media",
  "brandCategory": [
    "Media & Entertainment",
    "media"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Prime Video.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/prime-video/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/media/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/prime-video.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#00A8E1",
      "rgb": [
        0,
        168,
        225
      ],
      "hsl": [
        195,
        100,
        44
      ],
      "cmyk": [
        100,
        25,
        0,
        12
      ],
      "luminance": 0.3344,
      "contrast": {
        "black": 7.69,
        "white": 2.73
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000"
        ]
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#1F2E3D",
      "rgb": [
        31,
        46,
        61
      ],
      "hsl": [
        210,
        33,
        18
      ],
      "cmyk": [
        49,
        25,
        0,
        76
      ],
      "luminance": 0.0258,
      "contrast": {
        "black": 1.52,
        "white": 13.85
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "streaming UI",
    "entertainment branding",
    "campaign graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "media & entertainment brand colors",
    "blue led palette",
    "cool brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "Prime Video color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#F5F5F5",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/prime-video.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About Prime Video Brand Colors

Prime Video uses a blue-led palette in this independent media & entertainment brand color reference. The palette is centered on #00A8E1, with supporting values #1F2E3D, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for streaming UI, entertainment branding, campaign graphics, and brand reference. The primary color is classified as cool with vibrant and jewel tone character, and black text gives the stronger contrast against #00A8E1.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Prime Video.

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