Colors Encyclopedia

Brand colors

Prime Video Brand Colors

Prime Video palette: #00A8E1, #1F2E3D, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Prime Video.

MediaBrand indexAPIDataset
Commonly referenced palette Prime Video
#00A8E1#1F2E3D#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#00A8E1RGB 0, 168, 225
Palette color 2#1F2E3DRGB 31, 46, 61
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-prime-video-1: #00A8E1;
  --brand-prime-video-2: #1F2E3D;
  --brand-prime-video-3: #FFFFFF;
}

Accessibility Snapshot

#00A8E1Black 7.69:1 / White 2.73:1
#1F2E3DBlack 1.52:1 / White 13.85:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context

About Prime Video Brand Colors

Prime Video is represented here by the commonly referenced values #00A8E1, #1F2E3D, and #FFFFFF in this independent media & entertainment brand color reference. The palette includes Blue and Gray color families, with no undocumented primary, secondary, or accent roles assigned.

Across 3 listed values, #1F2E3D is darkest at luminance 0.0258 and #FFFFFF is lightest at 1. Black gives the stronger standard-text contrast on 2 values, while white is stronger on 1; each pairing remains documented separately in the accessibility snapshot.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Prime Video.

Downloadable brand colors infographic

Prime Video Brand Colors Infographic

Save an independent infographic of the commonly referenced Prime Video HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Prime Video brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Prime Video brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Prime Video.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.3344
Black text7.69:1AA Pass
White text2.73:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "prime-video",
  "name": "Prime Video",
  "category": "media",
  "brandCategory": [
    "Media & Entertainment",
    "media"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/prime-video/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/media/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Prime Video."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#00A8E1",
    "rgb": [
      0,
      168,
      225
    ],
    "hsl": [
      195,
      100,
      44
    ],
    "cmyk": [
      100,
      25,
      0,
      12
    ],
    "luminance": 0.3344,
    "contrast": {
      "black": 7.69,
      "white": 2.73
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#1F2E3D",
    "rgb": [
      31,
      46,
      61
    ],
    "hsl": [
      210,
      33,
      18
    ],
    "cmyk": [
      49,
      25,
      0,
      76
    ],
    "luminance": 0.0258,
    "contrast": {
      "black": 1.52,
      "white": 13.85
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "streaming UI",
    "entertainment branding",
    "campaign graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "media & entertainment brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "dark brand color",
    "light brand color",
    "Prime Video color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#F5F5F5",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/prime-video.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-prime-video-1: #00A8E1;\n--brand-prime-video-2: #1F2E3D;\n--brand-prime-video-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#00A8E1",
    "contrast": {
      "black": 7.69,
      "white": 2.73
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  },
  {
    "hex": "#1F2E3D",
    "contrast": {
      "black": 1.52,
      "white": 13.85
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "prime-video",
  "name": "Prime Video",
  "category": "media",
  "brandCategory": [
    "Media & Entertainment",
    "media"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Prime Video.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/prime-video/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/media/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/prime-video.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#00A8E1",
      "rgb": [
        0,
        168,
        225
      ],
      "hsl": [
        195,
        100,
        44
      ],
      "cmyk": [
        100,
        25,
        0,
        12
      ],
      "luminance": 0.3344,
      "contrast": {
        "black": 7.69,
        "white": 2.73
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#1F2E3D",
      "rgb": [
        31,
        46,
        61
      ],
      "hsl": [
        210,
        33,
        18
      ],
      "cmyk": [
        49,
        25,
        0,
        76
      ],
      "luminance": 0.0258,
      "contrast": {
        "black": 1.52,
        "white": 13.85
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "streaming UI",
    "entertainment branding",
    "campaign graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "media & entertainment brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "dark brand color",
    "light brand color",
    "Prime Video color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#F5F5F5",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/prime-video.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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