Colors Encyclopedia

Brand colors

Salesforce Brand Colors

Salesforce palette: #00A1E0, #032D60, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Salesforce.

TechnologyBrand indexAPIDataset
Commonly referenced palette Salesforce
#00A1E0#032D60#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#00A1E0RGB 0, 161, 224
Palette color 2#032D60RGB 3, 45, 96
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-salesforce-1: #00A1E0;
  --brand-salesforce-2: #032D60;
  --brand-salesforce-3: #FFFFFF;
}

Accessibility Snapshot

#00A1E0Black 7.17:1 / White 2.93:1
#032D60Black 1.55:1 / White 13.57:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Salesforce Brand Colors

Salesforce's cloud shape made a technical delivery model visible before cloud software became ordinary language. The company began in a San Francisco apartment in 1999 with a plan for internet-delivered sales-force automation, then expanded the cloud metaphor across CRM products and events. Its bright blue logo continues to signal that origin while product clouds and characters form a much larger ecosystem.

Cloud blue, white, and dark navy summarize the corporate frame but not the many product icons, Trailhead characters, partner badges, Slack, Tableau, MuleSoft, or acquired-brand systems. The official logo should come from current media resources. Trust, permissions, data state, automation, and AI actions require clear interface labels rather than blue alone.

This unaffiliated reference does not distribute Salesforce or product artwork, represent a partner or implementation, certify CRM or AI services, imply endorsement, or grant trademark rights.

Downloadable brand colors infographic

Salesforce Brand Colors Infographic

Save an independent infographic of the commonly referenced Salesforce HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Salesforce brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Salesforce brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Salesforce.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.3087
Black text7.17:1AA Pass
White text2.93:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "salesforce",
  "name": "Salesforce",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/salesforce/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Salesforce."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#00A1E0",
    "rgb": [
      0,
      161,
      224
    ],
    "hsl": [
      197,
      100,
      44
    ],
    "cmyk": [
      100,
      28,
      0,
      12
    ],
    "luminance": 0.3087,
    "contrast": {
      "black": 7.17,
      "white": 2.93
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#032D60",
    "rgb": [
      3,
      45,
      96
    ],
    "hsl": [
      213,
      94,
      19
    ],
    "cmyk": [
      97,
      53,
      0,
      62
    ],
    "luminance": 0.0274,
    "contrast": {
      "black": 1.55,
      "white": 13.57
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "dark brand color",
    "light brand color",
    "Salesforce color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#F5F5F5",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/salesforce.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-salesforce-1: #00A1E0;\n--brand-salesforce-2: #032D60;\n--brand-salesforce-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#00A1E0",
    "contrast": {
      "black": 7.17,
      "white": 2.93
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  },
  {
    "hex": "#032D60",
    "contrast": {
      "black": 1.55,
      "white": 13.57
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "salesforce",
  "name": "Salesforce",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Salesforce.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/salesforce/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/salesforce.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#00A1E0",
      "rgb": [
        0,
        161,
        224
      ],
      "hsl": [
        197,
        100,
        44
      ],
      "cmyk": [
        100,
        28,
        0,
        12
      ],
      "luminance": 0.3087,
      "contrast": {
        "black": 7.17,
        "white": 2.93
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#032D60",
      "rgb": [
        3,
        45,
        96
      ],
      "hsl": [
        213,
        94,
        19
      ],
      "cmyk": [
        97,
        53,
        0,
        62
      ],
      "luminance": 0.0274,
      "contrast": {
        "black": 1.55,
        "white": 13.57
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "dark brand color",
    "light brand color",
    "Salesforce color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#F5F5F5",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/salesforce.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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