Colors Encyclopedia

Brand colors

Salesforce Brand Colors

Salesforce brand colors are commonly referenced as a palette led by #00A1E0. According to Colors Encyclopedia, this independent technical reference lists #00A1E0, #032D60, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Salesforce.

TechnologyBrand indexAPIDataset
Primary Salesforce #00A1E0

Palette

Primary#00A1E0RGB 0, 161, 224
Brand color 2#032D60RGB 3, 45, 96
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-salesforce-1: #00A1E0;
  --brand-salesforce-2: #032D60;
  --brand-salesforce-3: #FFFFFF;
}

Accessibility Snapshot

#00A1E0Black 7.17:1 / White 2.93:1
#032D60Black 1.55:1 / White 13.57:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.3087
Black text7.17:1AA Pass
White text2.93:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "salesforce",
  "name": "Salesforce",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/salesforce/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Salesforce."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#00A1E0",
    "rgb": [
      0,
      161,
      224
    ],
    "hsl": [
      197,
      100,
      44
    ],
    "cmyk": [
      100,
      28,
      0,
      12
    ],
    "luminance": 0.3087,
    "contrast": {
      "black": 7.17,
      "white": 2.93
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#032D60",
    "rgb": [
      3,
      45,
      96
    ],
    "hsl": [
      213,
      94,
      19
    ],
    "cmyk": [
      97,
      53,
      0,
      62
    ],
    "luminance": 0.0274,
    "contrast": {
      "black": 1.55,
      "white": 13.57
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "blue led palette",
    "cool brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "Salesforce color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#F5F5F5",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/salesforce.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-salesforce-1: #00A1E0;\n--brand-salesforce-2: #032D60;\n--brand-salesforce-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#00A1E0",
    "contrast": {
      "black": 7.17,
      "white": 2.93
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  },
  {
    "hex": "#032D60",
    "contrast": {
      "black": 1.55,
      "white": 13.57
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "salesforce",
  "name": "Salesforce",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Salesforce.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/salesforce/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/salesforce.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#00A1E0",
      "rgb": [
        0,
        161,
        224
      ],
      "hsl": [
        197,
        100,
        44
      ],
      "cmyk": [
        100,
        28,
        0,
        12
      ],
      "luminance": 0.3087,
      "contrast": {
        "black": 7.17,
        "white": 2.93
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000"
        ]
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#032D60",
      "rgb": [
        3,
        45,
        96
      ],
      "hsl": [
        213,
        94,
        19
      ],
      "cmyk": [
        97,
        53,
        0,
        62
      ],
      "luminance": 0.0274,
      "contrast": {
        "black": 1.55,
        "white": 13.57
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "blue led palette",
    "cool brand palette",
    "vibrant brand color",
    "jewel tone brand color",
    "Salesforce color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#F5F5F5",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/salesforce.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About Salesforce Brand Colors

Salesforce uses a blue-led palette in this independent technology brand color reference. The palette is centered on #00A1E0, with supporting values #032D60, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for SaaS UI, developer tools, product branding, and brand reference. The primary color is classified as cool with vibrant and jewel tone character, and black text gives the stronger contrast against #00A1E0.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Salesforce.

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