Colors Encyclopedia

Brand colors

Hilton Brand Colors

Hilton palette: #104C97, #FFFFFF, #000000. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Hilton.

TravelBrand indexAPIDataset
Commonly referenced palette Hilton
#104C97#FFFFFF#000000
Listed without an implied color hierarchy

Palette

Palette color 1#104C97RGB 16, 76, 151
White#FFFFFFRGB 255, 255, 255
Black#000000RGB 0, 0, 0

CSS Tokens

:root {
  --brand-hilton-1: #104C97;
  --brand-hilton-2: #FFFFFF;
  --brand-hilton-3: #000000;
}

Accessibility Snapshot

#104C97Black 2.5:1 / White 8.39:1
#FFFFFFBlack 21:1 / White 1:1
#000000Black 1:1 / White 21:1

Brand palette context · Editorially reviewed

About Hilton Brand Colors

Hilton's blue-and-white identity sits above a portfolio rather than a single uniform hotel experience. Conrad Hilton entered the hotel business in Cisco, Texas, in 1919, and the first property formally carrying the Hilton name opened in Dallas in 1925. The company later connected its name to reservation, airport-hotel, international, and loyalty innovations while individual hotel brands retained distinct identities.

Blue, white, and black provide a restrained corporate frame, but they do not replace the separate systems for Hilton Hotels & Resorts, Honors, Conrad, Waldorf Astoria, Hampton, DoubleTree, or other brands. Property signage, room keys, digital access, status tiers, and accessibility or emergency information require current approved assets and non-color cues.

This unaffiliated reference does not distribute Hilton or hotel-brand artwork, represent a property or booking service, certify amenities, imply endorsement, or grant trademark rights.

Downloadable brand colors infographic

Hilton Brand Colors Infographic

Save an independent infographic of the commonly referenced Hilton HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Hilton brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Hilton brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Hilton.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0751
Black text2.5:1AA Fail
White text8.39:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "hilton",
  "name": "Hilton",
  "category": "travel",
  "brandCategory": [
    "Travel & Hospitality",
    "travel"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/hilton/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/travel/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Hilton."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#104C97",
    "rgb": [
      16,
      76,
      151
    ],
    "hsl": [
      213,
      81,
      33
    ],
    "cmyk": [
      89,
      50,
      0,
      41
    ],
    "luminance": 0.0751,
    "contrast": {
      "black": 2.5,
      "white": 8.39
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "booking UI",
    "hospitality branding",
    "airline design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "travel & hospitality brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "light brand color",
    "dark brand color",
    "Hilton color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/hilton.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-hilton-1: #104C97;\n--brand-hilton-2: #FFFFFF;\n--brand-hilton-3: #000000;"
}
Accessibility
[
  {
    "hex": "#104C97",
    "contrast": {
      "black": 2.5,
      "white": 8.39
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "hilton",
  "name": "Hilton",
  "category": "travel",
  "brandCategory": [
    "Travel & Hospitality",
    "travel"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Hilton.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/hilton/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/travel/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/hilton.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#104C97",
      "rgb": [
        16,
        76,
        151
      ],
      "hsl": [
        213,
        81,
        33
      ],
      "cmyk": [
        89,
        50,
        0,
        41
      ],
      "luminance": 0.0751,
      "contrast": {
        "black": 2.5,
        "white": 8.39
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    }
  ],
  "brandUseCases": [
    "booking UI",
    "hospitality branding",
    "airline design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "travel & hospitality brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "light brand color",
    "dark brand color",
    "Hilton color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/hilton.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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