Colors Encyclopedia

Brand colors

Guinness Brand Colors

Guinness palette: #000000, #D4AF37, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Guinness.

FoodBrand indexAPIDataset
Commonly referenced palette Guinness
#000000#D4AF37#FFFFFF
Listed without an implied color hierarchy

Palette

Black#000000RGB 0, 0, 0
Palette color 2#D4AF37RGB 212, 175, 55
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-guinness-1: #000000;
  --brand-guinness-2: #D4AF37;
  --brand-guinness-3: #FFFFFF;
}

Accessibility Snapshot

#000000Black 1:1 / White 21:1
#D4AF37Black 9.99:1 / White 2.1:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Guinness Brand Colors

Guinness’s black, gold, and white reference is anchored by a symbol with documented material history. The harp first appeared on a Guinness bottle label in 1862 and later became a protected brand device. When the Irish Free State adopted the same historical Brian Boru harp as a national emblem, it faced the opposite direction from the already-established Guinness treatment.

The dark field and warm gold suggest stout, metal, archival labels, and premium print, while white maintains editorial clarity. Those associations do not make the harp generic: the number of strings and drawing have changed as the mark was simplified over time. Use official artwork for any authorized application and test gold-like screen colors as ordinary RGB, not as metallic ink.

This independent historical reference does not distribute Guinness assets, certify metallic reproduction, promote alcohol, imply affiliation, or grant trademark permission.

Downloadable brand colors infographic

Guinness Brand Colors Infographic

Save an independent infographic of the commonly referenced Guinness HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Guinness brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Guinness brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Guinness.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0
Black text1:1AA Fail
White text21:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "guinness",
  "name": "Guinness",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/guinness/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Guinness."
}
Palette
[
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#D4AF37",
    "rgb": [
      212,
      175,
      55
    ],
    "hsl": [
      46,
      65,
      52
    ],
    "cmyk": [
      0,
      17,
      74,
      17
    ],
    "luminance": 0.4493,
    "contrast": {
      "black": 9.99,
      "white": 2.1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "gray brand palette",
    "yellow brand palette",
    "neutral brand palette",
    "warm brand palette",
    "dark brand color",
    "balanced brand color",
    "light brand color",
    "Guinness color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/guinness.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-guinness-1: #000000;\n--brand-guinness-2: #D4AF37;\n--brand-guinness-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#D4AF37",
    "contrast": {
      "black": 9.99,
      "white": 2.1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "guinness",
  "name": "Guinness",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Guinness.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/guinness/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/guinness.json",
  "colors": [
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#D4AF37",
      "rgb": [
        212,
        175,
        55
      ],
      "hsl": [
        46,
        65,
        52
      ],
      "cmyk": [
        0,
        17,
        74,
        17
      ],
      "luminance": 0.4493,
      "contrast": {
        "black": 9.99,
        "white": 2.1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "gray brand palette",
    "yellow brand palette",
    "neutral brand palette",
    "warm brand palette",
    "dark brand color",
    "balanced brand color",
    "light brand color",
    "Guinness color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/guinness.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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