Colors Encyclopedia

Brand colors

Volkswagen Brand Colors

Volkswagen palette: #001E50, #00B1EB, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Volkswagen.

AutomotiveBrand indexAPIDataset
Commonly referenced palette Volkswagen
#001E50#00B1EB#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#001E50RGB 0, 30, 80
Palette color 2#00B1EBRGB 0, 177, 235
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-volkswagen-1: #001E50;
  --brand-volkswagen-2: #00B1EB;
  --brand-volkswagen-3: #FFFFFF;
}

Accessibility Snapshot

#001E50Black 1.3:1 / White 16.13:1
#00B1EBBlack 8.49:1 / White 2.47:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Volkswagen Brand Colors

Volkswagen's 2019 identity update reduced the familiar VW roundel to a flat, two-dimensional construction designed to work flexibly across digital and physical touchpoints. The launch accompanied the ID.3 and the brand's transition toward electric mobility, turning simplification into an operational decision: one mark had to scale from a small interface to a dealership tower and a vehicle badge.

Deep blue, bright cyan, and white can establish layered navigation and electric accents, but this page's values do not encode the complete current Volkswagen system. A flat mark still depends on protected proportions, spacing, animation, sound, materials, and context. For independent interfaces, treat the two blues as separate semantic roles and verify their contrast rather than relying on family resemblance.

This independent reference does not distribute Volkswagen marks, represent a dealer, certify vehicle or sign finishes, imply affiliation, or grant asset permission.

Downloadable brand colors infographic

Volkswagen Brand Colors Infographic

Save an independent infographic of the commonly referenced Volkswagen HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Volkswagen brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Volkswagen brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Volkswagen.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0151
Black text1.3:1AA Fail
White text16.13:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "volkswagen",
  "name": "Volkswagen",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/volkswagen/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Volkswagen."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#001E50",
    "rgb": [
      0,
      30,
      80
    ],
    "hsl": [
      218,
      100,
      16
    ],
    "cmyk": [
      100,
      62,
      0,
      69
    ],
    "luminance": 0.0151,
    "contrast": {
      "black": 1.3,
      "white": 16.13
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#00B1EB",
    "rgb": [
      0,
      177,
      235
    ],
    "hsl": [
      195,
      100,
      46
    ],
    "cmyk": [
      100,
      25,
      0,
      8
    ],
    "luminance": 0.3744,
    "contrast": {
      "black": 8.49,
      "white": 2.47
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "dark brand color",
    "jewel tone brand color",
    "vibrant brand color",
    "light brand color",
    "Volkswagen color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/volkswagen.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-volkswagen-1: #001E50;\n--brand-volkswagen-2: #00B1EB;\n--brand-volkswagen-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#001E50",
    "contrast": {
      "black": 1.3,
      "white": 16.13
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#00B1EB",
    "contrast": {
      "black": 8.49,
      "white": 2.47
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "volkswagen",
  "name": "Volkswagen",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Volkswagen.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/volkswagen/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/volkswagen.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#001E50",
      "rgb": [
        0,
        30,
        80
      ],
      "hsl": [
        218,
        100,
        16
      ],
      "cmyk": [
        100,
        62,
        0,
        69
      ],
      "luminance": 0.0151,
      "contrast": {
        "black": 1.3,
        "white": 16.13
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#00B1EB",
      "rgb": [
        0,
        177,
        235
      ],
      "hsl": [
        195,
        100,
        46
      ],
      "cmyk": [
        100,
        25,
        0,
        8
      ],
      "luminance": 0.3744,
      "contrast": {
        "black": 8.49,
        "white": 2.47
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "dark brand color",
    "jewel tone brand color",
    "vibrant brand color",
    "light brand color",
    "Volkswagen color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/volkswagen.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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