Brand colors

University of Oxford Brand Colors

University of Oxford palette: #002147, #FFFFFF, #B3A369. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by University of Oxford.

Commonly referenced palette University of Oxford
#002147#FFFFFF#B3A369
Listed without an implied color hierarchy

Palette

Palette color 1#002147RGB 0, 33, 71
White#FFFFFFRGB 255, 255, 255
Palette color 3#B3A369RGB 179, 163, 105

CSS Tokens

:root {
  --brand-oxford-1: #002147;
  --brand-oxford-2: #FFFFFF;
  --brand-oxford-3: #B3A369;
}

Accessibility Snapshot

#002147Black 1.31:1 / White 16.06:1
#FFFFFFBlack 21:1 / White 1:1
#B3A369Black 8.36:1 / White 2.51:1

Brand palette context · Editorially reviewed

About University of Oxford Brand Colors

The University of Oxford identifies Oxford Blue (#002147) as its core and internationally recognized color. Its current system expands that anchor with complementary, neutral, and metallic palettes, but requires some Oxford Blue in branded communications so flexibility does not erase recognition.

The official guidance also separates media correctly: RGB or HEX for screens, CMYK for process print, and spot references where appropriate. Secondary colors are intended to support layouts selectively, with tested text combinations and no assumption that every attractive pairing is accessible. That makes the palette a working communication system, not a list of decorative swatches.

This independent technical summary is not an Oxford template, approval, affiliation, or license to use the university logo and marks.

Downloadable brand colors infographic

University of Oxford Brand Colors Infographic

Save an independent infographic of the commonly referenced University of Oxford HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
University of Oxford brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
University of Oxford brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by University of Oxford.

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0154
Black text1.31:1AA Fail
White text16.06:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "oxford",
  "name": "University of Oxford",
  "category": "education",
  "brandCategory": [
    "Education",
    "education"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/oxford/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/education/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by University of Oxford."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#002147",
    "rgb": [
      0,
      33,
      71
    ],
    "hsl": [
      212,
      100,
      14
    ],
    "cmyk": [
      100,
      54,
      0,
      72
    ],
    "luminance": 0.0154,
    "contrast": {
      "black": 1.31,
      "white": 16.06
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Palette color 3",
    "hex": "#B3A369",
    "rgb": [
      179,
      163,
      105
    ],
    "hsl": [
      47,
      33,
      56
    ],
    "cmyk": [
      0,
      9,
      41,
      30
    ],
    "luminance": 0.368,
    "contrast": {
      "black": 8.36,
      "white": 2.51
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "university identity",
    "campus web systems",
    "institutional design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "education brand colors",
    "blue brand palette",
    "gray brand palette",
    "yellow brand palette",
    "cool brand palette",
    "neutral brand palette",
    "warm brand palette",
    "dark brand color",
    "jewel tone brand color",
    "light brand color",
    "earth tone brand color",
    "University of Oxford color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/oxford.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-oxford-1: #002147;\n--brand-oxford-2: #FFFFFF;\n--brand-oxford-3: #B3A369;"
}
Accessibility
[
  {
    "hex": "#002147",
    "contrast": {
      "black": 1.31,
      "white": 16.06
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#B3A369",
    "contrast": {
      "black": 8.36,
      "white": 2.51
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  }
]
Full JSON dataset
{
  "slug": "oxford",
  "name": "University of Oxford",
  "category": "education",
  "brandCategory": [
    "Education",
    "education"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by University of Oxford.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/oxford/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/education/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/oxford.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#002147",
      "rgb": [
        0,
        33,
        71
      ],
      "hsl": [
        212,
        100,
        14
      ],
      "cmyk": [
        100,
        54,
        0,
        72
      ],
      "luminance": 0.0154,
      "contrast": {
        "black": 1.31,
        "white": 16.06
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Palette color 3",
      "hex": "#B3A369",
      "rgb": [
        179,
        163,
        105
      ],
      "hsl": [
        47,
        33,
        56
      ],
      "cmyk": [
        0,
        9,
        41,
        30
      ],
      "luminance": 0.368,
      "contrast": {
        "black": 8.36,
        "white": 2.51
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000"
        ]
      }
    }
  ],
  "brandUseCases": [
    "university identity",
    "campus web systems",
    "institutional design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "education brand colors",
    "blue brand palette",
    "gray brand palette",
    "yellow brand palette",
    "cool brand palette",
    "neutral brand palette",
    "warm brand palette",
    "dark brand color",
    "jewel tone brand color",
    "light brand color",
    "earth tone brand color",
    "University of Oxford color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/oxford.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}