Colors Encyclopedia

Brand colors

United Airlines Brand Colors

United Airlines palette: #002244, #005DAA, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by United Airlines.

TravelBrand indexAPIDataset
Commonly referenced palette United Airlines
#002244#005DAA#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#002244RGB 0, 34, 68
Palette color 2#005DAARGB 0, 93, 170
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-united-airlines-1: #002244;
  --brand-united-airlines-2: #005DAA;
  --brand-united-airlines-3: #FFFFFF;
}

Accessibility Snapshot

#002244Black 1.31:1 / White 16.01:1
#005DAABlack 3.15:1 / White 6.68:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context

About United Airlines Brand Colors

United Airlines is represented here by the commonly referenced values #002244, #005DAA, and #FFFFFF in this independent travel & hospitality brand color reference. The palette includes Blue and Gray color families, with no undocumented primary, secondary, or accent roles assigned.

Across 3 listed values, #002244 is darkest at luminance 0.0156 and #FFFFFF is lightest at 1. Black gives the stronger standard-text contrast on 1 value, while white is stronger on 2; each pairing remains documented separately in the accessibility snapshot.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by United Airlines.

Downloadable brand colors infographic

United Airlines Brand Colors Infographic

Save an independent infographic of the commonly referenced United Airlines HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
United Airlines brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
United Airlines brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by United Airlines.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0156
Black text1.31:1AA Fail
White text16.01:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "united-airlines",
  "name": "United Airlines",
  "category": "travel",
  "brandCategory": [
    "Travel & Hospitality",
    "travel"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/united-airlines/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/travel/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by United Airlines."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#002244",
    "rgb": [
      0,
      34,
      68
    ],
    "hsl": [
      210,
      100,
      13
    ],
    "cmyk": [
      100,
      50,
      0,
      73
    ],
    "luminance": 0.0156,
    "contrast": {
      "black": 1.31,
      "white": 16.01
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#005DAA",
    "rgb": [
      0,
      93,
      170
    ],
    "hsl": [
      207,
      100,
      33
    ],
    "cmyk": [
      100,
      45,
      0,
      33
    ],
    "luminance": 0.1073,
    "contrast": {
      "black": 3.15,
      "white": 6.68
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "booking UI",
    "hospitality branding",
    "airline design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "travel & hospitality brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "dark brand color",
    "jewel tone brand color",
    "light brand color",
    "United Airlines color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/united-airlines.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-united-airlines-1: #002244;\n--brand-united-airlines-2: #005DAA;\n--brand-united-airlines-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#002244",
    "contrast": {
      "black": 1.31,
      "white": 16.01
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#005DAA",
    "contrast": {
      "black": 3.15,
      "white": 6.68
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "united-airlines",
  "name": "United Airlines",
  "category": "travel",
  "brandCategory": [
    "Travel & Hospitality",
    "travel"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by United Airlines.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/united-airlines/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/travel/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/united-airlines.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#002244",
      "rgb": [
        0,
        34,
        68
      ],
      "hsl": [
        210,
        100,
        13
      ],
      "cmyk": [
        100,
        50,
        0,
        73
      ],
      "luminance": 0.0156,
      "contrast": {
        "black": 1.31,
        "white": 16.01
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#005DAA",
      "rgb": [
        0,
        93,
        170
      ],
      "hsl": [
        207,
        100,
        33
      ],
      "cmyk": [
        100,
        45,
        0,
        33
      ],
      "luminance": 0.1073,
      "contrast": {
        "black": 3.15,
        "white": 6.68
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "booking UI",
    "hospitality branding",
    "airline design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "travel & hospitality brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "dark brand color",
    "jewel tone brand color",
    "light brand color",
    "United Airlines color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/united-airlines.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Related Brand Color Guides

Travel & Hospitality brand colorsBrowse all travel & hospitality brand color references.Accor brand colorsCompare another travel & hospitality palette.Air France brand colorsCompare another travel & hospitality palette.Airbnb brand colorsCompare another travel & hospitality palette.American Airlines brand colorsCompare another travel & hospitality palette.University of Oxford similar paletteOpen a palette with a nearby first-listed color value.Ralph Lauren similar paletteOpen a palette with a nearby first-listed color value.MLB similar paletteOpen a palette with a nearby first-listed color value.Prussian Blue colorOpen the nearest named color reference.United Airlines APIOpen the machine-readable brand color JSON.