Colors Encyclopedia

Brand colors

United Airlines Brand Colors

United Airlines brand colors are commonly referenced as a palette led by #002244. According to Colors Encyclopedia, this independent technical reference lists #002244, #005DAA, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by United Airlines.

TravelBrand indexAPIDataset
Primary United Airlines #002244

Palette

Primary#002244RGB 0, 34, 68
Brand color 2#005DAARGB 0, 93, 170
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-united-airlines-1: #002244;
  --brand-united-airlines-2: #005DAA;
  --brand-united-airlines-3: #FFFFFF;
}

Accessibility Snapshot

#002244Black 1.31:1 / White 16.01:1
#005DAABlack 3.15:1 / White 6.68:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0156
Black text1.31:1AA Fail
White text16.01:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "united-airlines",
  "name": "United Airlines",
  "category": "travel",
  "brandCategory": [
    "Travel & Hospitality",
    "travel"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/united-airlines/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/travel/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by United Airlines."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#002244",
    "rgb": [
      0,
      34,
      68
    ],
    "hsl": [
      210,
      100,
      13
    ],
    "cmyk": [
      100,
      50,
      0,
      73
    ],
    "luminance": 0.0156,
    "contrast": {
      "black": 1.31,
      "white": 16.01
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#005DAA",
    "rgb": [
      0,
      93,
      170
    ],
    "hsl": [
      207,
      100,
      33
    ],
    "cmyk": [
      100,
      45,
      0,
      33
    ],
    "luminance": 0.1073,
    "contrast": {
      "black": 3.15,
      "white": 6.68
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "booking UI",
    "hospitality branding",
    "airline design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "travel & hospitality brand colors",
    "blue led palette",
    "cool brand palette",
    "dark brand color",
    "jewel tone brand color",
    "United Airlines color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/united-airlines.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-united-airlines-1: #002244;\n--brand-united-airlines-2: #005DAA;\n--brand-united-airlines-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#002244",
    "contrast": {
      "black": 1.31,
      "white": 16.01
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#005DAA",
    "contrast": {
      "black": 3.15,
      "white": 6.68
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "united-airlines",
  "name": "United Airlines",
  "category": "travel",
  "brandCategory": [
    "Travel & Hospitality",
    "travel"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by United Airlines.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/united-airlines/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/travel/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/united-airlines.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#002244",
      "rgb": [
        0,
        34,
        68
      ],
      "hsl": [
        210,
        100,
        13
      ],
      "cmyk": [
        100,
        50,
        0,
        73
      ],
      "luminance": 0.0156,
      "contrast": {
        "black": 1.31,
        "white": 16.01
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#005DAA",
      "rgb": [
        0,
        93,
        170
      ],
      "hsl": [
        207,
        100,
        33
      ],
      "cmyk": [
        100,
        45,
        0,
        33
      ],
      "luminance": 0.1073,
      "contrast": {
        "black": 3.15,
        "white": 6.68
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "booking UI",
    "hospitality branding",
    "airline design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "travel & hospitality brand colors",
    "blue led palette",
    "cool brand palette",
    "dark brand color",
    "jewel tone brand color",
    "United Airlines color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/united-airlines.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About United Airlines Brand Colors

United Airlines uses a blue-led palette in this independent travel & hospitality brand color reference. The palette is centered on #002244, with supporting values #005DAA, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for booking UI, hospitality branding, airline design, and brand reference. The primary color is classified as cool with dark and jewel tone character, and white text gives the stronger contrast against #002244.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by United Airlines.

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