Colors Encyclopedia

Brand colors

Toyota Brand Colors

Toyota brand colors are commonly referenced as a palette led by #EB0A1E. According to Colors Encyclopedia, this independent technical reference lists #EB0A1E, #58595B, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Toyota.

AutomotiveBrand indexAPIDataset
Primary Toyota #EB0A1E

Palette

Primary#EB0A1ERGB 235, 10, 30
Brand color 2#58595BRGB 88, 89, 91
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-toyota-1: #EB0A1E;
  --brand-toyota-2: #58595B;
  --brand-toyota-3: #FFFFFF;
}

Accessibility Snapshot

#EB0A1EBlack 4.59:1 / White 4.57:1
#58595BBlack 2.99:1 / White 7.01:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1797
Black text4.59:1AA Pass
White text4.57:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "toyota",
  "name": "Toyota",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/toyota/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Toyota."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#EB0A1E",
    "rgb": [
      235,
      10,
      30
    ],
    "hsl": [
      355,
      92,
      48
    ],
    "cmyk": [
      0,
      96,
      87,
      8
    ],
    "luminance": 0.1797,
    "contrast": {
      "black": 4.59,
      "white": 4.57
    },
    "wcag": {
      "AA": [
        "#000000",
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#58595B",
    "rgb": [
      88,
      89,
      91
    ],
    "hsl": [
      220,
      2,
      35
    ],
    "cmyk": [
      3,
      2,
      0,
      64
    ],
    "luminance": 0.0997,
    "contrast": {
      "black": 2.99,
      "white": 7.01
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "red led palette",
    "warm brand palette",
    "vibrant brand color",
    "Toyota color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#FFFFFF",
    "#F5F5F5",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/toyota.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-toyota-1: #EB0A1E;\n--brand-toyota-2: #58595B;\n--brand-toyota-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#EB0A1E",
    "contrast": {
      "black": 4.59,
      "white": 4.57
    },
    "wcag": {
      "AA": [
        "#000000",
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#58595B",
    "contrast": {
      "black": 2.99,
      "white": 7.01
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "toyota",
  "name": "Toyota",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Toyota.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/toyota/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/toyota.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#EB0A1E",
      "rgb": [
        235,
        10,
        30
      ],
      "hsl": [
        355,
        92,
        48
      ],
      "cmyk": [
        0,
        96,
        87,
        8
      ],
      "luminance": 0.1797,
      "contrast": {
        "black": 4.59,
        "white": 4.57
      },
      "wcag": {
        "AA": [
          "#000000",
          "#FFFFFF"
        ],
        "AAA": []
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#58595B",
      "rgb": [
        88,
        89,
        91
      ],
      "hsl": [
        220,
        2,
        35
      ],
      "cmyk": [
        3,
        2,
        0,
        64
      ],
      "luminance": 0.0997,
      "contrast": {
        "black": 2.99,
        "white": 7.01
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "red led palette",
    "warm brand palette",
    "vibrant brand color",
    "Toyota color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#FFFFFF",
    "#F5F5F5",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/toyota.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About Toyota Brand Colors

Toyota uses a red-led palette in this independent automotive brand color reference. The palette is centered on #EB0A1E, with supporting values #58595B, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for vehicle branding, dealer websites, product UI, and brand reference. The primary color is classified as warm with vibrant character, and black text gives the stronger contrast against #EB0A1E.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Toyota.

Related Brand Color Guides

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