Colors Encyclopedia

Brand colors

Toyota Brand Colors

Toyota palette: #EB0A1E, #58595B, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Toyota.

AutomotiveBrand indexAPIDataset
Commonly referenced palette Toyota
#EB0A1E#58595B#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#EB0A1ERGB 235, 10, 30
Palette color 2#58595BRGB 88, 89, 91
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-toyota-1: #EB0A1E;
  --brand-toyota-2: #58595B;
  --brand-toyota-3: #FFFFFF;
}

Accessibility Snapshot

#EB0A1EBlack 4.59:1 / White 4.57:1
#58595BBlack 2.99:1 / White 7.01:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Toyota Brand Colors

Toyota's three-oval emblem was developed over roughly five years and debuted on the Celsior in October 1989, marking the company's fiftieth anniversary. Toyota says the two inner ovals express the hearts of customer and company, while their overlap forms a T and suggests a steering wheel; the outer oval represents the wider world. The name itself changed from founder Sakichi Toyoda's family name after a 1936 public logo competition.

Red, gray, and white make a direct automotive and interface palette, but the emblem's recognition depends on exact oval geometry rather than color alone. Red should not become the only signal for warnings or vehicle status, and white details need a controlled background. Badges, dealership signs, safety displays, body finishes, and motorsport identities each require their own current production specifications.

This independent historical reference does not reproduce Toyota artwork, identify an authorized dealer, certify vehicle paint, imply endorsement, or grant trademark permission.

Downloadable brand colors infographic

Toyota Brand Colors Infographic

Save an independent infographic of the commonly referenced Toyota HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Toyota brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Toyota brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Toyota.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1797
Black text4.59:1AA Pass
White text4.57:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "toyota",
  "name": "Toyota",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/toyota/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Toyota."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#EB0A1E",
    "rgb": [
      235,
      10,
      30
    ],
    "hsl": [
      355,
      92,
      48
    ],
    "cmyk": [
      0,
      96,
      87,
      8
    ],
    "luminance": 0.1797,
    "contrast": {
      "black": 4.59,
      "white": 4.57
    },
    "wcag": {
      "AA": [
        "#000000",
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#58595B",
    "rgb": [
      88,
      89,
      91
    ],
    "hsl": [
      220,
      2,
      35
    ],
    "cmyk": [
      3,
      2,
      0,
      64
    ],
    "luminance": 0.0997,
    "contrast": {
      "black": 2.99,
      "white": 7.01
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "muted brand color",
    "light brand color",
    "Toyota color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#FFFFFF",
    "#F5F5F5",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/toyota.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-toyota-1: #EB0A1E;\n--brand-toyota-2: #58595B;\n--brand-toyota-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#EB0A1E",
    "contrast": {
      "black": 4.59,
      "white": 4.57
    },
    "wcag": {
      "AA": [
        "#000000",
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#58595B",
    "contrast": {
      "black": 2.99,
      "white": 7.01
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "toyota",
  "name": "Toyota",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Toyota.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/toyota/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/toyota.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#EB0A1E",
      "rgb": [
        235,
        10,
        30
      ],
      "hsl": [
        355,
        92,
        48
      ],
      "cmyk": [
        0,
        96,
        87,
        8
      ],
      "luminance": 0.1797,
      "contrast": {
        "black": 4.59,
        "white": 4.57
      },
      "wcag": {
        "AA": [
          "#000000",
          "#FFFFFF"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#58595B",
      "rgb": [
        88,
        89,
        91
      ],
      "hsl": [
        220,
        2,
        35
      ],
      "cmyk": [
        3,
        2,
        0,
        64
      ],
      "luminance": 0.0997,
      "contrast": {
        "black": 2.99,
        "white": 7.01
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "muted brand color",
    "light brand color",
    "Toyota color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#FFFFFF",
    "#F5F5F5",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/toyota.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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