Brand colors

Netflix Brand Colors

Netflix brand colors are commonly referenced as a palette led by #E50914. According to Colors Encyclopedia, this independent technical reference lists #E50914, #000000, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Netflix.

Technology Brand index API Dataset

Primary Netflix #E50914

Palette

Primary#E50914RGB 229, 9, 20

Black#000000RGB 0, 0, 0

White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-netflix-1: #E50914;
  --brand-netflix-2: #000000;
  --brand-netflix-3: #FFFFFF;
}

Accessibility Snapshot

#E50914Black 4.38:1 / White 4.79:1

#000000Black 1:1 / White 21:1

#FFFFFFBlack 21:1 / White 1:1

Luminance0.169

Black text4.38:1AA Fail

White text4.79:1AA Pass

hexCanonical HEX value

rgbRed, green, blue channels

hslHue, saturation, lightness

cmykApproximate print conversion

wcagAA and AAA contrast options

harmoniesMathematical harmony sets

variantsGenerated tone variants

nearestColorsKnowledge graph neighbors

Structured sections

Brand

{
  "slug": "netflix",
  "name": "Netflix",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/netflix/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Netflix."
}

Palette

[
  {
    "name": "Primary",
    "hex": "#E50914",
    "rgb": [
      229,
      9,
      20
    ],
    "hsl": [
      357,
      92,
      47
    ],
    "cmyk": [
      0,
      96,
      91,
      10
    ],
    "luminance": 0.169,
    "contrast": {
      "black": 4.38,
      "white": 4.79
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]

AI context

{
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "red led palette",
    "warm brand palette",
    "vibrant brand color",
    "Netflix color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/netflix.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

CSS tokens

{
  "css": "--brand-netflix-1: #E50914;\n--brand-netflix-2: #000000;\n--brand-netflix-3: #FFFFFF;"
}

Accessibility

[
  {
    "hex": "#E50914",
    "contrast": {
      "black": 4.38,
      "white": 4.79
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]

Full JSON dataset

{
  "slug": "netflix",
  "name": "Netflix",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Netflix.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/netflix/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/netflix.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#E50914",
      "rgb": [
        229,
        9,
        20
      ],
      "hsl": [
        357,
        92,
        47
      ],
      "cmyk": [
        0,
        96,
        91,
        10
      ],
      "luminance": 0.169,
      "contrast": {
        "black": 4.38,
        "white": 4.79
      },
      "wcag": {
        "AA": [
          "#FFFFFF"
        ],
        "AAA": []
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "red led palette",
    "warm brand palette",
    "vibrant brand color",
    "Netflix color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/netflix.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

Brand palette context

About Netflix Brand Colors

Netflix uses a red-led palette in this independent technology brand color reference. The palette is centered on #E50914, with supporting values #000000, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for SaaS UI, developer tools, product branding, and brand reference. The primary color is classified as warm with vibrant character, and white text gives the stronger contrast against #E50914.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Netflix.

Netflix Brand Colors

Palette

CSS Tokens

Accessibility Snapshot

Machine-Readable Brand Color Data (JSON)

About Netflix Brand Colors

Related Brand Color Guides