Colors Encyclopedia

Brand colors

Nintendo Brand Colors

Nintendo palette: #E60012, #FFFFFF, #000000. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Nintendo.

MediaBrand indexAPIDataset
Commonly referenced palette Nintendo
#E60012#FFFFFF#000000
Listed without an implied color hierarchy

Palette

Palette color 1#E60012RGB 230, 0, 18
White#FFFFFFRGB 255, 255, 255
Black#000000RGB 0, 0, 0

CSS Tokens

:root {
  --brand-nintendo-1: #E60012;
  --brand-nintendo-2: #FFFFFF;
  --brand-nintendo-3: #000000;
}

Accessibility Snapshot

#E60012Black 4.37:1 / White 4.8:1
#FFFFFFBlack 21:1 / White 1:1
#000000Black 1:1 / White 21:1

Brand palette context · Editorially reviewed

About Nintendo Brand Colors

Nintendo's red, white, and black identity sits over a company history far longer than video games. Fusajiro Yamauchi began making hanafuda playing cards in Kyoto in 1889; Nintendo later entered electronic entertainment, launching Game & Watch in 1980, Donkey Kong in 1981, the Family Computer in 1983, and decades of distinct hardware and character worlds after that.

A simple red corporate field creates continuity across very different products, but it does not replace the individual systems for Switch, Mario, Zelda, Pokémon, retail stores, software packaging, or age and safety information. Red must never be the only indicator of error, controller state, compatibility, or availability. Official character art, wordmarks, and console badges require their own licensed assets.

This unaffiliated reference does not distribute Nintendo or character artwork, represent a retailer or licensee, imply endorsement, or grant trademark and copyright permissions.

Downloadable brand colors infographic

Nintendo Brand Colors Infographic

Save an independent infographic of the commonly referenced Nintendo HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Nintendo brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Nintendo brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Nintendo.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1687
Black text4.37:1AA Fail
White text4.8:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "nintendo",
  "name": "Nintendo",
  "category": "media",
  "brandCategory": [
    "Media & Entertainment",
    "media"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/nintendo/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/media/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Nintendo."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#E60012",
    "rgb": [
      230,
      0,
      18
    ],
    "hsl": [
      355,
      100,
      45
    ],
    "cmyk": [
      0,
      100,
      92,
      10
    ],
    "luminance": 0.1687,
    "contrast": {
      "black": 4.37,
      "white": 4.8
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "streaming UI",
    "entertainment branding",
    "campaign graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "media & entertainment brand colors",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "light brand color",
    "dark brand color",
    "Nintendo color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/nintendo.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-nintendo-1: #E60012;\n--brand-nintendo-2: #FFFFFF;\n--brand-nintendo-3: #000000;"
}
Accessibility
[
  {
    "hex": "#E60012",
    "contrast": {
      "black": 4.37,
      "white": 4.8
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "nintendo",
  "name": "Nintendo",
  "category": "media",
  "brandCategory": [
    "Media & Entertainment",
    "media"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Nintendo.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/nintendo/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/media/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/nintendo.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#E60012",
      "rgb": [
        230,
        0,
        18
      ],
      "hsl": [
        355,
        100,
        45
      ],
      "cmyk": [
        0,
        100,
        92,
        10
      ],
      "luminance": 0.1687,
      "contrast": {
        "black": 4.37,
        "white": 4.8
      },
      "wcag": {
        "AA": [
          "#FFFFFF"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    }
  ],
  "brandUseCases": [
    "streaming UI",
    "entertainment branding",
    "campaign graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "media & entertainment brand colors",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "light brand color",
    "dark brand color",
    "Nintendo color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/nintendo.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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