Brand colors

McDonald's Brand Colors

McDonald's brand colors are commonly referenced as a palette led by #DA291C. According to Colors Encyclopedia, this independent technical reference lists #DA291C, #FFC72C, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by McDonald's.

Food Brand index API Dataset

Primary McDonald's #DA291C

Palette

Primary#DA291CRGB 218, 41, 28

Brand color 2#FFC72CRGB 255, 199, 44

White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-mcdonalds-1: #DA291C;
  --brand-mcdonalds-2: #FFC72C;
  --brand-mcdonalds-3: #FFFFFF;
}

Accessibility Snapshot

#DA291CBlack 4.32:1 / White 4.87:1

#FFC72CBlack 13.46:1 / White 1.56:1

#FFFFFFBlack 21:1 / White 1:1

Luminance0.1658

Black text4.32:1AA Fail

White text4.87:1AA Pass

hexCanonical HEX value

rgbRed, green, blue channels

hslHue, saturation, lightness

cmykApproximate print conversion

wcagAA and AAA contrast options

harmoniesMathematical harmony sets

variantsGenerated tone variants

nearestColorsKnowledge graph neighbors

Structured sections

Brand

{
  "slug": "mcdonalds",
  "name": "McDonald's",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/mcdonalds/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by McDonald's."
}

Palette

[
  {
    "name": "Primary",
    "hex": "#DA291C",
    "rgb": [
      218,
      41,
      28
    ],
    "hsl": [
      4,
      77,
      48
    ],
    "cmyk": [
      0,
      81,
      87,
      15
    ],
    "luminance": 0.1658,
    "contrast": {
      "black": 4.32,
      "white": 4.87
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#FFC72C",
    "rgb": [
      255,
      199,
      44
    ],
    "hsl": [
      44,
      100,
      59
    ],
    "cmyk": [
      0,
      22,
      83,
      0
    ],
    "luminance": 0.6229,
    "contrast": {
      "black": 13.46,
      "white": 1.56
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]

AI context

{
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "red led palette",
    "warm brand palette",
    "vibrant brand color",
    "McDonald's color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/mcdonalds.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

CSS tokens

{
  "css": "--brand-mcdonalds-1: #DA291C;\n--brand-mcdonalds-2: #FFC72C;\n--brand-mcdonalds-3: #FFFFFF;"
}

Accessibility

[
  {
    "hex": "#DA291C",
    "contrast": {
      "black": 4.32,
      "white": 4.87
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFC72C",
    "contrast": {
      "black": 13.46,
      "white": 1.56
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]

Full JSON dataset

{
  "slug": "mcdonalds",
  "name": "McDonald's",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by McDonald's.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/mcdonalds/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/mcdonalds.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#DA291C",
      "rgb": [
        218,
        41,
        28
      ],
      "hsl": [
        4,
        77,
        48
      ],
      "cmyk": [
        0,
        81,
        87,
        15
      ],
      "luminance": 0.1658,
      "contrast": {
        "black": 4.32,
        "white": 4.87
      },
      "wcag": {
        "AA": [
          "#FFFFFF"
        ],
        "AAA": []
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#FFC72C",
      "rgb": [
        255,
        199,
        44
      ],
      "hsl": [
        44,
        100,
        59
      ],
      "cmyk": [
        0,
        22,
        83,
        0
      ],
      "luminance": 0.6229,
      "contrast": {
        "black": 13.46,
        "white": 1.56
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "red led palette",
    "warm brand palette",
    "vibrant brand color",
    "McDonald's color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/mcdonalds.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

Brand palette context

About McDonald's Brand Colors

McDonald's uses a red-led palette in this independent food & beverage brand color reference. The palette is centered on #DA291C, with supporting values #FFC72C, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for packaging, store design, menu systems, and retail coffee design. The primary color is classified as warm with vibrant character, and white text gives the stronger contrast against #DA291C.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by McDonald's.

McDonald's Brand Colors

Palette

CSS Tokens

Accessibility Snapshot

Machine-Readable Brand Color Data (JSON)

About McDonald's Brand Colors

Related Brand Color Guides